Moore DM Group
Email Marketing Manager
Moore DM Group, Lincoln, Massachusetts, us, 01773
Description
About Us
Moore is an innovation led company of 5,000 people and the largest marketing, data and fundraising company in North America serving the nonprofit industry. Some of our clients include Shriners Children's, Feeding America, ASPCA, Wounded Warrior and Habitat for Humanity. We combine our strength in technology and unmatched industry expertise to provide clients with strategy, creativity, production, media, data, response management and analytic services.
Thompson Habib Denison (THD), a division of Moore, is a social impact agency committed to doing good by driving donors, dollars, engagement, and brand loyalty for leading non-profit organizations. Leveraging core competencies in strategy, analytics, and marketing, THD develops insight-driven multichannel campaigns and experiences to create impact for meaningful causes. To do this, we need you!
Requirements
As the Email Marketing Program Manager, you will optimize, grow and own the email marketing program. This position will focus on strategizing and executing email campaigns, as part of the overall audience-first strategic approach and be able to identify how email can be optimized and expanded to increase conversion and revenue.
In this role you will:Lead Email Marketing Strategy: Serve as the email marketing subject matter expert, driving acquisition, retention, and upgrading strategies.Campaign Management: Own the end-to-end process of email marketing campaigns, from setup through deployment to performance analysis.Collaborative Development: Work closely with creative, digital production, and client teams to create and deploy mobile-optimized, engaging email content.Data-Driven Optimization: Collaborate with data and analytics teams to monitor audience engagement, optimize lists, and execute A/B testing and segmentation for improved results.Email Automation Leadership: Initiate and manage critical email marketing automations to enhance campaign efficiency and effectiveness.Trend Analysis and Strategy Enhancement :
Stay ahead of email marketing trends, lead brainstorming sessions, and work with digital marketing teams to refine audience-first strategies.You will bring:
Bachelor's degree in marketing, Communications, or equivalent experience.3-4 years of experience in marketing, with a focus on email marketing and an understanding of how email fits into the bigger picture.Experience running email marketing automations.Strong understanding of email marketing best practices.Excellent communication and organizational skills.Ability to think critically and problem-solve in a fast-moving environment.
About Us
Moore is an innovation led company of 5,000 people and the largest marketing, data and fundraising company in North America serving the nonprofit industry. Some of our clients include Shriners Children's, Feeding America, ASPCA, Wounded Warrior and Habitat for Humanity. We combine our strength in technology and unmatched industry expertise to provide clients with strategy, creativity, production, media, data, response management and analytic services.
Thompson Habib Denison (THD), a division of Moore, is a social impact agency committed to doing good by driving donors, dollars, engagement, and brand loyalty for leading non-profit organizations. Leveraging core competencies in strategy, analytics, and marketing, THD develops insight-driven multichannel campaigns and experiences to create impact for meaningful causes. To do this, we need you!
Requirements
As the Email Marketing Program Manager, you will optimize, grow and own the email marketing program. This position will focus on strategizing and executing email campaigns, as part of the overall audience-first strategic approach and be able to identify how email can be optimized and expanded to increase conversion and revenue.
In this role you will:Lead Email Marketing Strategy: Serve as the email marketing subject matter expert, driving acquisition, retention, and upgrading strategies.Campaign Management: Own the end-to-end process of email marketing campaigns, from setup through deployment to performance analysis.Collaborative Development: Work closely with creative, digital production, and client teams to create and deploy mobile-optimized, engaging email content.Data-Driven Optimization: Collaborate with data and analytics teams to monitor audience engagement, optimize lists, and execute A/B testing and segmentation for improved results.Email Automation Leadership: Initiate and manage critical email marketing automations to enhance campaign efficiency and effectiveness.Trend Analysis and Strategy Enhancement :
Stay ahead of email marketing trends, lead brainstorming sessions, and work with digital marketing teams to refine audience-first strategies.You will bring:
Bachelor's degree in marketing, Communications, or equivalent experience.3-4 years of experience in marketing, with a focus on email marketing and an understanding of how email fits into the bigger picture.Experience running email marketing automations.Strong understanding of email marketing best practices.Excellent communication and organizational skills.Ability to think critically and problem-solve in a fast-moving environment.