Discovery Communications
Director, Digital Marketing
Discovery Communications, Charlotte, North Carolina, United States, 28245
We are looking for a highly skilled
Director, Digital Marketing . Reporting to the Chief Marketing Officer, the Director, Digital Marketing will play a pivotal role in defining and driving Discovery Education's digital marketing strategies and execution. This role must drive growth across acquisition, expansion, and renewal.
The ideal candidate will be a creative, data-driven marketer who can optimize user journeys from paid media or organic search results and ensure they get through post-form completion. This role will fuel revenue growth. Being cross-functionally oriented, you will also collaborate closely with all Creative, Brand, Communications, K-12 Marketing team, Corporate Partnership team, and Product Marketing to develop best-in-class media and web strategies executed with excellence.
As the Director, Digital Marketing, you will be the strategic leader who drives all of our digital marketing initiatives, focusing on driving brand awareness, generating leads, and supporting our growth objectives in the B2B education technology market. This role will lead our paid media strategy to support our K-12 business and corporate partnerships. This role will collaborate with cross-functional teams, and leverage data-driven insights to create and execute impactful digital marketing campaigns. This role will develop our web strategy.
In This Role You Will:
Strategic Planning
Develop and implement comprehensive digital marketing strategies that align with our business goals and target the education technology buyer and our corporate partnership decision-makers. Track the effectiveness of campaigns and continuously improve. This role will be the key interface with our digital media agency and will develop the strategy for paid media and manage the agency and its performance closely
Team Leadership
Manage and mentor a team of digital marketers, providing guidance, support, and professional development opportunities. Foster a collaborative and high-performance work environment
Lead Generation
Design and execute lead generation campaigns to attract and convert potential clients. Utilize various digital channels, including SEO, SEM, and paid media
Website Ownership
Responsible for website strategy and conversion performance
SEO and Paid Media Ownership
Responsible for paid media performance, SEO performance and optimization
Analytics and Reporting
Analyze campaign performance, user behavior, and market trends to make data-driven decisions. Prepare regular reports and presentations to communicate results and insights to senior management
Budget Management
Develop and manage the digital marketing budget, ensuring optimal allocation of resources and maximizing ROI
Innovation and Trends
Stay abreast of the latest digital marketing trends, tools, and technologies. Identify new opportunities to leverage emerging trends for competitive advantage
AI Champion
Utilizing AI in this role is mandatory and helping train others in marketing and across other teams is needed
Core Competencies for Success:
Demonstrated success in developing and executing digital marketing strategies that drive lead generation and revenue growthStrong leadership skills with experience managing and mentoring a teamExpertise in digital marketing channels and tools, including SEO, SEM, paid media, and analytics platformsExcellent analytical skills and proficiency in data-driven decision-making. Must have experience with SalesforceExceptional communication and interpersonal skills, with the ability to work effectively with internal and external stakeholdersKnowledge of the education technology industry and its unique challenges and opportunities is highly desirableAI experience to scale paid media and SEO is requiredManagement of paid media agencies and SEO agencies is requiredCredentials and Experience:
Bachelor's degree in Marketing, Business, Communications, or a related fieldAdvanced degree or MBA is a plusProven experience (7+ years) in digital marketing, with a focus on B2B and education technology sectorsLegal right to work in the United StatesThis role is designed to be hybrid in Charlotte, NC, or remote in the U.S.
At
Discovery Education , we are fulfilling our mission of preparing learners for tomorrow by creating innovative classrooms connected to today's world.
Serving more than 4.5 million educators and 45 million students, available in approximately half of U.S. classrooms and primary schools in the UK, and more than 140 countries around the globe; we are on a journey to transform teaching and learning though innovative partnerships with school districts, states, ministries of education, and other like-minded organizations.
We have built an award-winning and highly reputable organization because of talented and driven people who work together to accelerate student achievement by tapping into students' natural curiosity and desire to learn by capturing their minds and imagination through the fascination of Discovery.
Why Join Discovery Education?
Discovery Education believes empowering each team member is vital to cultivating high performing, highly engaged teams. Being a part of our team means we partner together to achieve mutual goals. To this end, Discovery Education offers a robust and comprehensive insurance package. You can find a complete listing on our Career Page.
Along with traditional insurance offerings, our inclusive offerings center around:
Career Development Ownership - Be the driver of your success!Continuing Education AND Tuition Reimbursement ProgramsMentorship program and collaboration with veteran leadersConstant opportunities for cross-functional training and skill buildingUncapped career growthTeam Member Wellness - When you feel great, you do great work!
Leave for life's moments including 7 recognized holidaysTake PTO without the vacation guiltUp to 12 weeks of Paid Parental LeaveAnnual Winter Holiday Break (typically the last week of December)
This opportunity is perfect for people interested in joining a high-performing, collaborative team, who enjoy a dynamic industry, and are excited about high-impact, project-based work.
Inspired?
We would love the opportunity to review your candidacy! Select the blue "Apply Now" button at the bottom left of the screen to begin your application.
Discovery Education is an equal opportunity employer. Discovery Education is committed to being an employer of choice, not just a good place to work, but a great and inclusive place to work. To that end, we strive to recruit and maintain a workforce that meaningfully represents the diverse and culturally rich communities that we serve. Qualified applicants will receive consideration for employment without regard to their race, color, religion, national origin, sex, sexual orientation, gender identity, protected veteran status or disabled status or, genetic information.
Director, Digital Marketing . Reporting to the Chief Marketing Officer, the Director, Digital Marketing will play a pivotal role in defining and driving Discovery Education's digital marketing strategies and execution. This role must drive growth across acquisition, expansion, and renewal.
The ideal candidate will be a creative, data-driven marketer who can optimize user journeys from paid media or organic search results and ensure they get through post-form completion. This role will fuel revenue growth. Being cross-functionally oriented, you will also collaborate closely with all Creative, Brand, Communications, K-12 Marketing team, Corporate Partnership team, and Product Marketing to develop best-in-class media and web strategies executed with excellence.
As the Director, Digital Marketing, you will be the strategic leader who drives all of our digital marketing initiatives, focusing on driving brand awareness, generating leads, and supporting our growth objectives in the B2B education technology market. This role will lead our paid media strategy to support our K-12 business and corporate partnerships. This role will collaborate with cross-functional teams, and leverage data-driven insights to create and execute impactful digital marketing campaigns. This role will develop our web strategy.
In This Role You Will:
Strategic Planning
Develop and implement comprehensive digital marketing strategies that align with our business goals and target the education technology buyer and our corporate partnership decision-makers. Track the effectiveness of campaigns and continuously improve. This role will be the key interface with our digital media agency and will develop the strategy for paid media and manage the agency and its performance closely
Team Leadership
Manage and mentor a team of digital marketers, providing guidance, support, and professional development opportunities. Foster a collaborative and high-performance work environment
Lead Generation
Design and execute lead generation campaigns to attract and convert potential clients. Utilize various digital channels, including SEO, SEM, and paid media
Website Ownership
Responsible for website strategy and conversion performance
SEO and Paid Media Ownership
Responsible for paid media performance, SEO performance and optimization
Analytics and Reporting
Analyze campaign performance, user behavior, and market trends to make data-driven decisions. Prepare regular reports and presentations to communicate results and insights to senior management
Budget Management
Develop and manage the digital marketing budget, ensuring optimal allocation of resources and maximizing ROI
Innovation and Trends
Stay abreast of the latest digital marketing trends, tools, and technologies. Identify new opportunities to leverage emerging trends for competitive advantage
AI Champion
Utilizing AI in this role is mandatory and helping train others in marketing and across other teams is needed
Core Competencies for Success:
Demonstrated success in developing and executing digital marketing strategies that drive lead generation and revenue growthStrong leadership skills with experience managing and mentoring a teamExpertise in digital marketing channels and tools, including SEO, SEM, paid media, and analytics platformsExcellent analytical skills and proficiency in data-driven decision-making. Must have experience with SalesforceExceptional communication and interpersonal skills, with the ability to work effectively with internal and external stakeholdersKnowledge of the education technology industry and its unique challenges and opportunities is highly desirableAI experience to scale paid media and SEO is requiredManagement of paid media agencies and SEO agencies is requiredCredentials and Experience:
Bachelor's degree in Marketing, Business, Communications, or a related fieldAdvanced degree or MBA is a plusProven experience (7+ years) in digital marketing, with a focus on B2B and education technology sectorsLegal right to work in the United StatesThis role is designed to be hybrid in Charlotte, NC, or remote in the U.S.
At
Discovery Education , we are fulfilling our mission of preparing learners for tomorrow by creating innovative classrooms connected to today's world.
Serving more than 4.5 million educators and 45 million students, available in approximately half of U.S. classrooms and primary schools in the UK, and more than 140 countries around the globe; we are on a journey to transform teaching and learning though innovative partnerships with school districts, states, ministries of education, and other like-minded organizations.
We have built an award-winning and highly reputable organization because of talented and driven people who work together to accelerate student achievement by tapping into students' natural curiosity and desire to learn by capturing their minds and imagination through the fascination of Discovery.
Why Join Discovery Education?
Discovery Education believes empowering each team member is vital to cultivating high performing, highly engaged teams. Being a part of our team means we partner together to achieve mutual goals. To this end, Discovery Education offers a robust and comprehensive insurance package. You can find a complete listing on our Career Page.
Along with traditional insurance offerings, our inclusive offerings center around:
Career Development Ownership - Be the driver of your success!Continuing Education AND Tuition Reimbursement ProgramsMentorship program and collaboration with veteran leadersConstant opportunities for cross-functional training and skill buildingUncapped career growthTeam Member Wellness - When you feel great, you do great work!
Leave for life's moments including 7 recognized holidaysTake PTO without the vacation guiltUp to 12 weeks of Paid Parental LeaveAnnual Winter Holiday Break (typically the last week of December)
This opportunity is perfect for people interested in joining a high-performing, collaborative team, who enjoy a dynamic industry, and are excited about high-impact, project-based work.
Inspired?
We would love the opportunity to review your candidacy! Select the blue "Apply Now" button at the bottom left of the screen to begin your application.
Discovery Education is an equal opportunity employer. Discovery Education is committed to being an employer of choice, not just a good place to work, but a great and inclusive place to work. To that end, we strive to recruit and maintain a workforce that meaningfully represents the diverse and culturally rich communities that we serve. Qualified applicants will receive consideration for employment without regard to their race, color, religion, national origin, sex, sexual orientation, gender identity, protected veteran status or disabled status or, genetic information.