Sawtooth Software
Marketing Manager
Sawtooth Software, Provo, Utah, us, 84605
About Us
Sawtooth Software is a leading provider of software tools for the marketing research industry. Our software is used to create surveys with a specialization in research involving consumer choice. Hundreds of well-known companies around the world (Google, Microsoft, Honda, P&G, 3M, etc.) use our software for product development, pricing research, and market simulations. We have been in business for over 40 years, but because of an exciting new focus on improving the user experience and bringing our products online, it feels like we are just getting started. Sawtooth Software is committed to advancing market research and to fostering a collaborative, innovative, and supportive work environment. Our team is passionate about creating tools that help organizations understand their customers better, and we are driven by a shared commitment to excellence and continuous improvement.
Why Are We Hiring?
Sawtooth is well known in the market research industry for being the best in the world at choice analytics (product optimization, pricing research, etc.). Over the years, our success and reputation have spread by word of mouth with very minimal formal marketing activities. With a strong foundation in choice analytics and a reputation for excellence, we are ready to expand our reach and accelerate our growth. We are seeking a strategic marketing leader who can build upon our legacy, enhance our brand presence, and lead us into new markets.
Responsibilities
Strategic Planning and Vision:
Help develop and execute a comprehensive marketing strategy that aligns with Sawtooth Software's growth objectives and market positioning goals.Lead the annual marketing planning process, setting strategic priorities and objectives to drive brand growth and market share.
Team Leadership and Development:
Help build, lead, and mentor a high-performing marketing team, fostering a culture of creativity, collaboration, and accountability.Identify skills gaps within the team and implement training programs to support professional growth and development.
Cross-Department Collaboration:
Collaborate closely with product, sales, customer success, and other departments to ensure cohesive messaging and strategic alignment across all marketing initiatives.Work closely with senior leadership, providing regular updates on marketing strategies, performance, and opportunities.
Campaign Development and Implementation:
Oversee the creation, execution, and management of multi-channel marketing campaigns, ensuring they are strategically aligned and deliver measurable results.Lead efforts to produce engaging content for social media, email campaigns, and other digital channels, maintaining brand consistency and integrity.
Brand Strategy and Positioning:
Define and refine the company's brand strategy, ensuring consistent messaging across all touchpoints and enhancing Sawtooth Software's market presence.Develop go-to-market strategies for new product launches and key initiatives, working closely with the product team to highlight unique selling points and benefits.
Budget Management and Resource Allocation:
Manage the marketing budget, ensuring efficient allocation of resources to maximize ROI and achieve business objectives.Analyze financial data and key performance indicators (KPIs) to optimize marketing spend and performance.
Event Marketing and Thought Leadership:
Oversee the planning and execution of virtual and in-person events, such as webinars, trade shows, and industry conferences, to increase brand visibility and thought leadership.Develop strategies to leverage events for lead generation, brand awareness, and customer engagement.
Performance Analysis and Optimization:
Monitor and analyze the performance of all marketing campaigns, using data-driven insights to adjust strategies and improve outcomes.Stay informed on industry trends, competitor activities, and emerging marketing technologies to ensure Sawtooth Software remains ahead of the curve.
Stakeholder Communication:
Provide regular updates and insights to senior leadership on marketing performance, trends, and opportunities for growth.Cultivate and maintain relationships with external partners, vendors, and industry influencers to enhance Sawtooth Software's market presence.
Qualifications
Required:
5+ years of experience in marketing, with a strong background in campaign management, content marketing, and event planning.Bachelor's degree in marketing, business, data analytics, or a related field.Demonstrated ability to develop and execute successful marketing campaigns across multiple channels.Strong analytical skills, with the ability to interpret data and make data-driven decisions.Excellent project management skills, with a proven track record of managing multiple projects and budgets simultaneously.Strong communication and collaboration skills, with the ability to work effectively with internal teams and external partners.High energy and strong work ethic.
Preferred:
Experience in the software or market research industry.Familiarity with choice analytics, conjoint analysis, or similar methodologies.Experience working in a B2B environment.
Why Join Us?
Make a Huge Impact: This is a unique opportunity to bring your marketing expertise and leadership to a well-established company that is poised for significant growth. You will have the chance to build and shape our marketing organization from the ground up, making a substantial impact on our future success.Collaborate with a Talented Team: Work alongside an amazing team of product managers, developers, designers, sales, and support staff who are dedicated to delivering exceptional products and services. Your insights and strategies will directly contribute to our team's success.Drive Growth for Innovative Products: Help us tell the world about our incredible new product, Discover (see https://sawtoothsoftware.com/discover). This beautiful, easy-to-use, and powerful tool has already received rave reviews from early customers. Your role will be pivotal in driving its success and market adoption.Join a Collaborative and Supportive Environment: Be part of a company culture that values collaboration, kindness, and work-life balance. We pride ourselves on maintaining a family-friendly atmosphere where innovation thrives, and every team member's voice is heard.Enjoy Competitive Compensation and Benefits: We offer a competitive salary and benefits package, including comprehensive health insurance, generous retirement contributions, paid time off, and a commitment to work-life balance.Benefits
Great work-life balance with a 40-hour workweek.Work from home or office, but not fully remote.Paid time off that increases based on tenure.Nine paid holidays per year.Company-paid health insurance (We cover 100% of the health insurance premiums for you and your family on our chosen plan).HSA contributions that match the health insurance deductible (currently $3,200 for individuals and $6,000 for families).Our retirement plan is the best in the business. Employer contribution up to 15% of annual compensation to a SEP account, with no match requirements-based on company profitability. Feel free to inquire about the details.Continued learning and training opportunities.
Equal Opportunity Statement
Sawtooth Software, Inc. is an Equal Opportunity Employer and pledges to comply with the Equal Opportunity principles. Sawtooth Software will recruit, hire, train and promote without regard to race, color, religion, sex (including gender identity, sexual orientation, and pregnancy), national origin, age, disability, or genetic information.
If you are a California resident applying for a job, you consent to our Privacy Notice for Job Applicants in California.
Sawtooth Software is a leading provider of software tools for the marketing research industry. Our software is used to create surveys with a specialization in research involving consumer choice. Hundreds of well-known companies around the world (Google, Microsoft, Honda, P&G, 3M, etc.) use our software for product development, pricing research, and market simulations. We have been in business for over 40 years, but because of an exciting new focus on improving the user experience and bringing our products online, it feels like we are just getting started. Sawtooth Software is committed to advancing market research and to fostering a collaborative, innovative, and supportive work environment. Our team is passionate about creating tools that help organizations understand their customers better, and we are driven by a shared commitment to excellence and continuous improvement.
Why Are We Hiring?
Sawtooth is well known in the market research industry for being the best in the world at choice analytics (product optimization, pricing research, etc.). Over the years, our success and reputation have spread by word of mouth with very minimal formal marketing activities. With a strong foundation in choice analytics and a reputation for excellence, we are ready to expand our reach and accelerate our growth. We are seeking a strategic marketing leader who can build upon our legacy, enhance our brand presence, and lead us into new markets.
Responsibilities
Strategic Planning and Vision:
Help develop and execute a comprehensive marketing strategy that aligns with Sawtooth Software's growth objectives and market positioning goals.Lead the annual marketing planning process, setting strategic priorities and objectives to drive brand growth and market share.
Team Leadership and Development:
Help build, lead, and mentor a high-performing marketing team, fostering a culture of creativity, collaboration, and accountability.Identify skills gaps within the team and implement training programs to support professional growth and development.
Cross-Department Collaboration:
Collaborate closely with product, sales, customer success, and other departments to ensure cohesive messaging and strategic alignment across all marketing initiatives.Work closely with senior leadership, providing regular updates on marketing strategies, performance, and opportunities.
Campaign Development and Implementation:
Oversee the creation, execution, and management of multi-channel marketing campaigns, ensuring they are strategically aligned and deliver measurable results.Lead efforts to produce engaging content for social media, email campaigns, and other digital channels, maintaining brand consistency and integrity.
Brand Strategy and Positioning:
Define and refine the company's brand strategy, ensuring consistent messaging across all touchpoints and enhancing Sawtooth Software's market presence.Develop go-to-market strategies for new product launches and key initiatives, working closely with the product team to highlight unique selling points and benefits.
Budget Management and Resource Allocation:
Manage the marketing budget, ensuring efficient allocation of resources to maximize ROI and achieve business objectives.Analyze financial data and key performance indicators (KPIs) to optimize marketing spend and performance.
Event Marketing and Thought Leadership:
Oversee the planning and execution of virtual and in-person events, such as webinars, trade shows, and industry conferences, to increase brand visibility and thought leadership.Develop strategies to leverage events for lead generation, brand awareness, and customer engagement.
Performance Analysis and Optimization:
Monitor and analyze the performance of all marketing campaigns, using data-driven insights to adjust strategies and improve outcomes.Stay informed on industry trends, competitor activities, and emerging marketing technologies to ensure Sawtooth Software remains ahead of the curve.
Stakeholder Communication:
Provide regular updates and insights to senior leadership on marketing performance, trends, and opportunities for growth.Cultivate and maintain relationships with external partners, vendors, and industry influencers to enhance Sawtooth Software's market presence.
Qualifications
Required:
5+ years of experience in marketing, with a strong background in campaign management, content marketing, and event planning.Bachelor's degree in marketing, business, data analytics, or a related field.Demonstrated ability to develop and execute successful marketing campaigns across multiple channels.Strong analytical skills, with the ability to interpret data and make data-driven decisions.Excellent project management skills, with a proven track record of managing multiple projects and budgets simultaneously.Strong communication and collaboration skills, with the ability to work effectively with internal teams and external partners.High energy and strong work ethic.
Preferred:
Experience in the software or market research industry.Familiarity with choice analytics, conjoint analysis, or similar methodologies.Experience working in a B2B environment.
Why Join Us?
Make a Huge Impact: This is a unique opportunity to bring your marketing expertise and leadership to a well-established company that is poised for significant growth. You will have the chance to build and shape our marketing organization from the ground up, making a substantial impact on our future success.Collaborate with a Talented Team: Work alongside an amazing team of product managers, developers, designers, sales, and support staff who are dedicated to delivering exceptional products and services. Your insights and strategies will directly contribute to our team's success.Drive Growth for Innovative Products: Help us tell the world about our incredible new product, Discover (see https://sawtoothsoftware.com/discover). This beautiful, easy-to-use, and powerful tool has already received rave reviews from early customers. Your role will be pivotal in driving its success and market adoption.Join a Collaborative and Supportive Environment: Be part of a company culture that values collaboration, kindness, and work-life balance. We pride ourselves on maintaining a family-friendly atmosphere where innovation thrives, and every team member's voice is heard.Enjoy Competitive Compensation and Benefits: We offer a competitive salary and benefits package, including comprehensive health insurance, generous retirement contributions, paid time off, and a commitment to work-life balance.Benefits
Great work-life balance with a 40-hour workweek.Work from home or office, but not fully remote.Paid time off that increases based on tenure.Nine paid holidays per year.Company-paid health insurance (We cover 100% of the health insurance premiums for you and your family on our chosen plan).HSA contributions that match the health insurance deductible (currently $3,200 for individuals and $6,000 for families).Our retirement plan is the best in the business. Employer contribution up to 15% of annual compensation to a SEP account, with no match requirements-based on company profitability. Feel free to inquire about the details.Continued learning and training opportunities.
Equal Opportunity Statement
Sawtooth Software, Inc. is an Equal Opportunity Employer and pledges to comply with the Equal Opportunity principles. Sawtooth Software will recruit, hire, train and promote without regard to race, color, religion, sex (including gender identity, sexual orientation, and pregnancy), national origin, age, disability, or genetic information.
If you are a California resident applying for a job, you consent to our Privacy Notice for Job Applicants in California.