Invoca
Senior Product Marketing Manager - Contact Centers
Invoca, Santa Barbara, California, us, 93190
About Invoca:Invoca provides the industry-leading revenue execution platform that connects marketing, sales, and contact center teams to track and optimize the buying journey to drive revenue. With over 300 employees, 2,000+ customers, and $100M in revenue, there are tremendous opportunities to continue growing the business. We are building a world-class SaaS company and have raised over $184M from leading venture capitalists including Upfront Ventures, Accel, Silver Lake Waterman, H.I.G. Growth Partners, and Salesforce Ventures.
About the Role:The Invoca marketing team is looking for an experienced and dynamic Product Marketing Manager to help lead go-to-market (GTM) strategy, messaging, and execution for our Contact Center solutions. In this role, you will be a part of a highly upbeat, remote, and dynamic environment, working with a passionate team of product management, marketing, sales, and customer success leaders to drive adoption of Invoca's Contact Center solutions. The ideal candidate should be energetic and entrepreneurial and have a proven track record of successfully marketing SaaS and AI solutions to Contact Centers.
You Will:
Drive business growth for Invoca's solutions for Contact Centers, including supporting customer acquisition and upselling
Lead new product launches by working with cross-functional teams to develop and execute comprehensive go-to-market (GTM) plans and materials
Document compelling, differentiated messaging and positioning statements to drive interest in and adoption of Invoca's solutions
Engage with Contact Center customers to understand their needs and buying behaviors to help them achieve maximum ROI and value using Invoca
Be the voice of the customer at Invoca so you can work with product management to develop differentiated product roadmaps
Track and understand the competitive landscape and develop competitive positioning for Invoca's Contact Center offering against competitors
Partner with product management, marketing, sales, and customer success teams to develop content that support the demand gen and selling process, including first-call & upsell decks, sales collateral, playbooks, videos, blogs, and webinars
Deliver compelling enablement training for Invoca's GTM organization in support of product launches and to help Invoca capitalize on market trends
Help position Invoca in the market by participating and presenting at relevant trade shows and events, engaging with analysts and press, and assisting with customer meetings
You Have:
Product marketing experience for SaaS targeting the Contact Center industry
Minimum 5 years of experience in product marketing
Knowledge of AI, including how it is being used in Contact Centers
Expert understanding and experience with the go-to-market process including pricing and packaging along with the overall release management of critical customer-facing features
Ability to clearly communicate strategy and vision, while also being able to lead cross-functional go-to-market teams to execute launches and upselling motions
Strong verbal and written communication skills with demonstrated experience engaging and influencing senior executives.
Strong analytical and quantitative skills with the ability to use data and metrics to back up assumptions, recommendations and drive actions.
Ability to think strategically and execute methodically
Ability to thrive in a fast-paced environment where continuous innovation is desired
History of teamwork and willingness to roll up one's sleeves to get the job done
Salary, Benefits & Perks:Teammates begin receiving benefits on the first day of the month following or coinciding with one month of employment. Offerings include:
Paid Time Off -
Invoca encourages a work-life balance for our employees. We have an outstanding PTO policy starting at 20 days off for all full-time employees. We also offer 16 paid holidays, 10 days of Compassionate Leave, days of volunteer time, and more.
Healthcare -
Invoca offers a healthcare program that includes medical, dental, and vision coverage. There are multiple plan options to choose from. You can make the best choice for yourself, your partner, and your family.
Retirement
- Invoca offers a 401(k) plan through Fidelity with a company match of up to 4%.
Stock options
- All employees are invited to ownership in Invoca through stock options.
Employee Assistance Program -
Invoca offers well-being support on issues ranging from personal matters to everyday-life topics through the WorkLifeMatters program.
Paid Family Leave -
Invoca offers up to 6 weeks of 100% paid leave for baby bonding, adoption, and caring for family members.
Paid Medical Leave
- Invoca offers up to 12 weeks of 100% paid leave for childbirth and medical needs.
Sabbatical -
We thank our long-term team members with an additional week of PTO and a bonus after 7 years of service.
Wellness Subsidy -
Invoca provides a wellness subsidy applicable to a gym membership, fitness classes, and more.
Position Base Range -
Salary Range $127,000-160,000/ plus bonus potential
This role is remote and open to candidates located in the United States and Canada. Please note that we are unable to provide visa sponsorship for this position.
DEI StatementWe are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.
#LI-Remote
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About the Role:The Invoca marketing team is looking for an experienced and dynamic Product Marketing Manager to help lead go-to-market (GTM) strategy, messaging, and execution for our Contact Center solutions. In this role, you will be a part of a highly upbeat, remote, and dynamic environment, working with a passionate team of product management, marketing, sales, and customer success leaders to drive adoption of Invoca's Contact Center solutions. The ideal candidate should be energetic and entrepreneurial and have a proven track record of successfully marketing SaaS and AI solutions to Contact Centers.
You Will:
Drive business growth for Invoca's solutions for Contact Centers, including supporting customer acquisition and upselling
Lead new product launches by working with cross-functional teams to develop and execute comprehensive go-to-market (GTM) plans and materials
Document compelling, differentiated messaging and positioning statements to drive interest in and adoption of Invoca's solutions
Engage with Contact Center customers to understand their needs and buying behaviors to help them achieve maximum ROI and value using Invoca
Be the voice of the customer at Invoca so you can work with product management to develop differentiated product roadmaps
Track and understand the competitive landscape and develop competitive positioning for Invoca's Contact Center offering against competitors
Partner with product management, marketing, sales, and customer success teams to develop content that support the demand gen and selling process, including first-call & upsell decks, sales collateral, playbooks, videos, blogs, and webinars
Deliver compelling enablement training for Invoca's GTM organization in support of product launches and to help Invoca capitalize on market trends
Help position Invoca in the market by participating and presenting at relevant trade shows and events, engaging with analysts and press, and assisting with customer meetings
You Have:
Product marketing experience for SaaS targeting the Contact Center industry
Minimum 5 years of experience in product marketing
Knowledge of AI, including how it is being used in Contact Centers
Expert understanding and experience with the go-to-market process including pricing and packaging along with the overall release management of critical customer-facing features
Ability to clearly communicate strategy and vision, while also being able to lead cross-functional go-to-market teams to execute launches and upselling motions
Strong verbal and written communication skills with demonstrated experience engaging and influencing senior executives.
Strong analytical and quantitative skills with the ability to use data and metrics to back up assumptions, recommendations and drive actions.
Ability to think strategically and execute methodically
Ability to thrive in a fast-paced environment where continuous innovation is desired
History of teamwork and willingness to roll up one's sleeves to get the job done
Salary, Benefits & Perks:Teammates begin receiving benefits on the first day of the month following or coinciding with one month of employment. Offerings include:
Paid Time Off -
Invoca encourages a work-life balance for our employees. We have an outstanding PTO policy starting at 20 days off for all full-time employees. We also offer 16 paid holidays, 10 days of Compassionate Leave, days of volunteer time, and more.
Healthcare -
Invoca offers a healthcare program that includes medical, dental, and vision coverage. There are multiple plan options to choose from. You can make the best choice for yourself, your partner, and your family.
Retirement
- Invoca offers a 401(k) plan through Fidelity with a company match of up to 4%.
Stock options
- All employees are invited to ownership in Invoca through stock options.
Employee Assistance Program -
Invoca offers well-being support on issues ranging from personal matters to everyday-life topics through the WorkLifeMatters program.
Paid Family Leave -
Invoca offers up to 6 weeks of 100% paid leave for baby bonding, adoption, and caring for family members.
Paid Medical Leave
- Invoca offers up to 12 weeks of 100% paid leave for childbirth and medical needs.
Sabbatical -
We thank our long-term team members with an additional week of PTO and a bonus after 7 years of service.
Wellness Subsidy -
Invoca provides a wellness subsidy applicable to a gym membership, fitness classes, and more.
Position Base Range -
Salary Range $127,000-160,000/ plus bonus potential
This role is remote and open to candidates located in the United States and Canada. Please note that we are unable to provide visa sponsorship for this position.
DEI StatementWe are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.
#LI-Remote
#J-18808-Ljbffr