Invoca
Director, Partner Marketing
Invoca, Santa Barbara, California, us, 93190
About Invoca:
Invoca provides the industry-leading revenue execution platform that connects marketing, sales, and contact center teams to track and optimize the buying journey to drive revenue. With over 300 employees, 2,000+ customers, and $100M in revenue, there are tremendous opportunities to continue growing the business. We are building a world-class SaaS company and have raised over $184M from leading venture capitalists including Upfront Ventures, Accel, Silver Lake Waterman, H.I.G. Growth Partners, and Salesforce Ventures.
About the Role:
The Invoca marketing team is seeking a talented and strategic Director of Partner Marketing to lead our partner ecosystem marketing initiatives. In this role, you will be part of a vibrant, remote, and dynamic team, collaborating closely with sales, marketing, and customer success leaders to expand Invoca's partner programs and alliances. You will play a critical role in developing and executing joint go-to-market strategies that drive mutual growth for both Invoca and its partners. The ideal candidate should be an energetic and strategic thinker with a proven track record of building and nurturing successful partner relationships in the SaaS and AI space.
You Will:
Develop and execute a comprehensive partner marketing strategy to enhance Invoca's visibility and demand through and with our partners, including technology partners, digital agencies, and resellers.
Act as a key liaison between Invoca's marketing team and our partner ecosystem, designing and implementing co-marketing programs, better together use cases and campaigns that drive partner engagement, lead generation, and revenue growth, ensuring seamless execution and measurable outcomes.
Work collaboratively with the Strategic alliances team to onboard new strategic partners, fostering strong, collaborative relationships to create market demand.
Drive partner communication strategies, including regular newsletters, webinars, and events to keep partners informed and engaged with Invoca's products and initiatives.
Collaborate with the product management, sales, and customer success teams to ensure partner needs and feedback are incorporated into product roadmaps and go-to-market strategies.
Track, analyze, and report on key performance metrics related to partner marketing activities, providing insights and recommendations for continuous improvement.
You Have:
10+ years of experience in marketing, with at least 5-7 years focused on partner marketing in B2B SaaS / Enterprise Software.
Proven success in developing and executing partner marketing strategies that drive measurable business growth and partner engagement.
Experience establishing and managing relationships with technology partners, digital agencies, resellers, and other channel partners.
Strong ability to collaborate cross-functionally with product management, sales, marketing, and customer success teams to align and execute on go-to-market strategies.
Solid analytical skills with the ability to track, analyze, and report on key performance metrics related to partner marketing efforts.
A strategic thinker with excellent organizational and project management skills to juggle multiple priorities and drive cross-functional alignment and execution.
Salary, Benefits & Perks:Teammates begin receiving benefits on the first day of the month following or coinciding with one month of employment. Offerings include:
Paid Time Off -
Invoca encourages a work-life balance for our employees. We have an outstanding PTO policy starting at 20 days off for all full-time employees. We also offer 15 paid holidays, 10 days of Compassionate Leave, days of volunteer time, and more.
Healthcare -
Invoca offers a healthcare program that includes medical, dental, and vision coverage. There are multiple plan options to choose from. You can make the best choice for yourself, your partner, and your family.
Retirement
- Invoca offers a 401(k) plan through Fidelity with a company match of up to 4%.
Stock options
- All employees are invited to ownership in Invoca through stock options.
Employee Assistance Program -
Invoca offers well-being support on issues ranging from personal matters to everyday-life topics through the WorkLifeMatters program.
Paid Family Leave -
Invoca offers up to 6 weeks of 100% paid leave for baby bonding, adoption, and caring for family members.
Paid Medical Leave
- Invoca offers up to 12 weeks of 100% paid leave for childbirth and medical needs.
Sabbatical -
We thank our long-term team members with an additional week of PTO and a bonus after 7 years of service.
Wellness Subsidy -
Invoca provides a wellness subsidy applicable to a gym membership, fitness classes, and more.
Position Base Range -
$170,000-$190,000/ plus bonus potential
DEI StatementWe are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.
#LI-Remote
#J-18808-Ljbffr
Invoca provides the industry-leading revenue execution platform that connects marketing, sales, and contact center teams to track and optimize the buying journey to drive revenue. With over 300 employees, 2,000+ customers, and $100M in revenue, there are tremendous opportunities to continue growing the business. We are building a world-class SaaS company and have raised over $184M from leading venture capitalists including Upfront Ventures, Accel, Silver Lake Waterman, H.I.G. Growth Partners, and Salesforce Ventures.
About the Role:
The Invoca marketing team is seeking a talented and strategic Director of Partner Marketing to lead our partner ecosystem marketing initiatives. In this role, you will be part of a vibrant, remote, and dynamic team, collaborating closely with sales, marketing, and customer success leaders to expand Invoca's partner programs and alliances. You will play a critical role in developing and executing joint go-to-market strategies that drive mutual growth for both Invoca and its partners. The ideal candidate should be an energetic and strategic thinker with a proven track record of building and nurturing successful partner relationships in the SaaS and AI space.
You Will:
Develop and execute a comprehensive partner marketing strategy to enhance Invoca's visibility and demand through and with our partners, including technology partners, digital agencies, and resellers.
Act as a key liaison between Invoca's marketing team and our partner ecosystem, designing and implementing co-marketing programs, better together use cases and campaigns that drive partner engagement, lead generation, and revenue growth, ensuring seamless execution and measurable outcomes.
Work collaboratively with the Strategic alliances team to onboard new strategic partners, fostering strong, collaborative relationships to create market demand.
Drive partner communication strategies, including regular newsletters, webinars, and events to keep partners informed and engaged with Invoca's products and initiatives.
Collaborate with the product management, sales, and customer success teams to ensure partner needs and feedback are incorporated into product roadmaps and go-to-market strategies.
Track, analyze, and report on key performance metrics related to partner marketing activities, providing insights and recommendations for continuous improvement.
You Have:
10+ years of experience in marketing, with at least 5-7 years focused on partner marketing in B2B SaaS / Enterprise Software.
Proven success in developing and executing partner marketing strategies that drive measurable business growth and partner engagement.
Experience establishing and managing relationships with technology partners, digital agencies, resellers, and other channel partners.
Strong ability to collaborate cross-functionally with product management, sales, marketing, and customer success teams to align and execute on go-to-market strategies.
Solid analytical skills with the ability to track, analyze, and report on key performance metrics related to partner marketing efforts.
A strategic thinker with excellent organizational and project management skills to juggle multiple priorities and drive cross-functional alignment and execution.
Salary, Benefits & Perks:Teammates begin receiving benefits on the first day of the month following or coinciding with one month of employment. Offerings include:
Paid Time Off -
Invoca encourages a work-life balance for our employees. We have an outstanding PTO policy starting at 20 days off for all full-time employees. We also offer 15 paid holidays, 10 days of Compassionate Leave, days of volunteer time, and more.
Healthcare -
Invoca offers a healthcare program that includes medical, dental, and vision coverage. There are multiple plan options to choose from. You can make the best choice for yourself, your partner, and your family.
Retirement
- Invoca offers a 401(k) plan through Fidelity with a company match of up to 4%.
Stock options
- All employees are invited to ownership in Invoca through stock options.
Employee Assistance Program -
Invoca offers well-being support on issues ranging from personal matters to everyday-life topics through the WorkLifeMatters program.
Paid Family Leave -
Invoca offers up to 6 weeks of 100% paid leave for baby bonding, adoption, and caring for family members.
Paid Medical Leave
- Invoca offers up to 12 weeks of 100% paid leave for childbirth and medical needs.
Sabbatical -
We thank our long-term team members with an additional week of PTO and a bonus after 7 years of service.
Wellness Subsidy -
Invoca provides a wellness subsidy applicable to a gym membership, fitness classes, and more.
Position Base Range -
$170,000-$190,000/ plus bonus potential
DEI StatementWe are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.
#LI-Remote
#J-18808-Ljbffr