Well
Product Marketing Director
Well, Chapel Hill, North Carolina, United States, 27517
Company:
The mission of Well (https://www.well.co/) is to transform healthcare through our unique impact to our members' health and happiness. We do this through our differentiated consumer experience and world-class data and analytics engine that drive engagement and behavior change. Our product -- a consumer health engagement platform -- integrates concierge services, behavioral health, telemedicine, care management and wellness services to drive sustained engagement, lower costs and improve the health of members. In addition to our product, we know our team makes us unique. We’re a highly diverse and engaged organization whose employees are passionate about the mission of the company and whose management is passionate about the employees. We promote an employee- and member-centric culture with generous benefits, which you can learn more about here: https://www.well.co/careers .Position Title : Senior Director, Product MarketingReporting To:
Chief Growth OfficerLocation:
Chapel Hill, NC, Boston (Newton), MA, or New York, NYCompensation:
$180,000 - $200,000, depending on qualifications, plus bonus potential and benefitsPosition Overview : We are seeking a dynamic and experienced Product Marketing Director to drive the go-to-market strategy and execution for our digital health solution. The Product Marketing leader will play a critical role in shaping product positioning, messaging, and overall marketing strategies to drive customer adoption, buyer engagement, and revenue growth.Key Responsibilities:Develop Product Marketing Strategy : Collaborate with cross-functional teams including sales, client success, product management, and member marketing to develop comprehensive go-to-market marketing for product value articulation. This includes launches and feature releases and may include variations for different channels and buyer profiles.Product Positioning and Messaging : Define compelling product positioning and messaging, based on a thorough understanding of our product and the market, that resonates with target audiences and effectively communicates the value proposition of our digital health products.Content Strategy : Develop a content strategy to drive thought leadership and engage target audiences through various channels including blog posts, whitepapers, case studies, and social media content.Marketing Collateral Development : Create high-impact marketing collateral including product guides, sales presentations, website content, social media content, and other materials to support product adoption and sales efforts. Create and maintain the library of collateral so it remains current and promotes future state capabilities.Public Relations : Develop and manage our external PR strategy, ensuring Well is receiving optimal placement in industry events, conferences, publications, and awards. When relevant, oversee performance and relationship with external agencies and partners secured to advance our go-to-market message. Actively measure the impact of these investments and refine the strategy over time.Campaign Planning and Execution : Plan and execute integrated marketing campaigns to generate awareness, acquire new customers, and drive product adoption. Monitor and analyze campaign performance to optimize results.Sales Enablement : In close partnership with GTM Operations, equip the sales team with the necessary tools, training, and resources to effectively communicate product value propositions and drive sales success.Market and Competitive Analysis : In partnership with the sales team, conduct thorough market research and competitive analysis to identify market trends, customer needs, and competitive threats. Use insights to inform product and marketing strategies.Customer Insights and Feedback : Gather customer insights and feedback through surveys, interviews, and user testing to inform product roadmap decisions and continuous improvement efforts.Take personal responsibility for keeping all Well systems and data, including sensitive member data, secure and safe, according to Well data and security policies and HIPAA guidelinesQualifications7-10 years of experience in product marketing in the digital health or employer benefits space, including developing and executing marketing strategies and conducting market researchDeep understanding of the healthcare, digital health and/or employer benefits space and market trendsStrong leadership and cross-functional collaboration skillsAdvanced analytical abilities, as applied to understanding current and leading market trends, buyer profiles, and competitor activityExcellent written and verbal communication skills, including ability to present to high level internal and external audiences as well as demonstrated ability to develop world-class contentStrategic mindset, as demonstrated by past development of marketing plans and campaigns that achieved measurable outcomeAdditional Job InformationWell is on a mission to redefine the healthcare experience. This is an opportunity to re-shape healthcare for America. We are developing solutions to improve the quality and affordability of healthcare. We welcome team members who are passionate about that mission.We embrace diversity and are committed to building an inclusive team. All qualified applicants will be eagerly considered for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.Accepted file types: pdf, doc, docx, txt, rtfAccepted file types: pdf, doc, docx, txt, rtfLinkedIn ProfileAre you legally authorized to work in the United States on a full-time basis? *
Select...Will you now or on the future require sponsorship? Example: H1B *
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Select...U.S. Standard Demographic Questions
We invite applicants to share their demographic background. If you choose to complete this survey, your responses may be used to identify areas of improvement in our hiring process.How would you describe your gender identity? (mark all that apply)
Select...How would you describe your racial/ethnic background? (mark all that apply)
Select...How would you describe your sexual orientation? (mark all that apply)
Select...Do you identify as transgender?
Select...Do you have a disability or chronic condition (physical, visual, auditory, cognitive, mental, emotional, or other) that substantially limits one or more of your major life activities, including mobility, communication (seeing, hearing, speaking), and learning?
Select...Are you a veteran or active member of the United States Armed Forces?
Select...Voluntary Self-Identification
For government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file.As set forth in Well’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows:A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.Select...Voluntary Self-Identification of Disability
Form CC-305Page 1 of 1OMB Control Number 1250-0005Expires 04/30/2026Voluntary Self-Identification of Disability
Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026Why are you being asked to complete this form?
We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp .How do you know if you have a disability?
A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability.
Disabilities include, but are not limited to:Alcohol or other substance use disorder (not currently using drugs illegally)Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDSBlind or low visionCancer (past or present)Cardiovascular or heart diseaseCeliac diseaseCerebral palsyDeaf or serious difficulty hearingDiabetesDisfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disordersEpilepsy or other seizure disorderGastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndromeIntellectual or developmental disabilityMental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSDMissing limbs or partially missing limbsMobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supportsNervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilitiesPartial or complete paralysis (any cause)Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysemaShort stature (dwarfism)Traumatic brain injury
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The mission of Well (https://www.well.co/) is to transform healthcare through our unique impact to our members' health and happiness. We do this through our differentiated consumer experience and world-class data and analytics engine that drive engagement and behavior change. Our product -- a consumer health engagement platform -- integrates concierge services, behavioral health, telemedicine, care management and wellness services to drive sustained engagement, lower costs and improve the health of members. In addition to our product, we know our team makes us unique. We’re a highly diverse and engaged organization whose employees are passionate about the mission of the company and whose management is passionate about the employees. We promote an employee- and member-centric culture with generous benefits, which you can learn more about here: https://www.well.co/careers .Position Title : Senior Director, Product MarketingReporting To:
Chief Growth OfficerLocation:
Chapel Hill, NC, Boston (Newton), MA, or New York, NYCompensation:
$180,000 - $200,000, depending on qualifications, plus bonus potential and benefitsPosition Overview : We are seeking a dynamic and experienced Product Marketing Director to drive the go-to-market strategy and execution for our digital health solution. The Product Marketing leader will play a critical role in shaping product positioning, messaging, and overall marketing strategies to drive customer adoption, buyer engagement, and revenue growth.Key Responsibilities:Develop Product Marketing Strategy : Collaborate with cross-functional teams including sales, client success, product management, and member marketing to develop comprehensive go-to-market marketing for product value articulation. This includes launches and feature releases and may include variations for different channels and buyer profiles.Product Positioning and Messaging : Define compelling product positioning and messaging, based on a thorough understanding of our product and the market, that resonates with target audiences and effectively communicates the value proposition of our digital health products.Content Strategy : Develop a content strategy to drive thought leadership and engage target audiences through various channels including blog posts, whitepapers, case studies, and social media content.Marketing Collateral Development : Create high-impact marketing collateral including product guides, sales presentations, website content, social media content, and other materials to support product adoption and sales efforts. Create and maintain the library of collateral so it remains current and promotes future state capabilities.Public Relations : Develop and manage our external PR strategy, ensuring Well is receiving optimal placement in industry events, conferences, publications, and awards. When relevant, oversee performance and relationship with external agencies and partners secured to advance our go-to-market message. Actively measure the impact of these investments and refine the strategy over time.Campaign Planning and Execution : Plan and execute integrated marketing campaigns to generate awareness, acquire new customers, and drive product adoption. Monitor and analyze campaign performance to optimize results.Sales Enablement : In close partnership with GTM Operations, equip the sales team with the necessary tools, training, and resources to effectively communicate product value propositions and drive sales success.Market and Competitive Analysis : In partnership with the sales team, conduct thorough market research and competitive analysis to identify market trends, customer needs, and competitive threats. Use insights to inform product and marketing strategies.Customer Insights and Feedback : Gather customer insights and feedback through surveys, interviews, and user testing to inform product roadmap decisions and continuous improvement efforts.Take personal responsibility for keeping all Well systems and data, including sensitive member data, secure and safe, according to Well data and security policies and HIPAA guidelinesQualifications7-10 years of experience in product marketing in the digital health or employer benefits space, including developing and executing marketing strategies and conducting market researchDeep understanding of the healthcare, digital health and/or employer benefits space and market trendsStrong leadership and cross-functional collaboration skillsAdvanced analytical abilities, as applied to understanding current and leading market trends, buyer profiles, and competitor activityExcellent written and verbal communication skills, including ability to present to high level internal and external audiences as well as demonstrated ability to develop world-class contentStrategic mindset, as demonstrated by past development of marketing plans and campaigns that achieved measurable outcomeAdditional Job InformationWell is on a mission to redefine the healthcare experience. This is an opportunity to re-shape healthcare for America. We are developing solutions to improve the quality and affordability of healthcare. We welcome team members who are passionate about that mission.We embrace diversity and are committed to building an inclusive team. All qualified applicants will be eagerly considered for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.Accepted file types: pdf, doc, docx, txt, rtfAccepted file types: pdf, doc, docx, txt, rtfLinkedIn ProfileAre you legally authorized to work in the United States on a full-time basis? *
Select...Will you now or on the future require sponsorship? Example: H1B *
Select...Please indicate your veteran status:
Select...U.S. Standard Demographic Questions
We invite applicants to share their demographic background. If you choose to complete this survey, your responses may be used to identify areas of improvement in our hiring process.How would you describe your gender identity? (mark all that apply)
Select...How would you describe your racial/ethnic background? (mark all that apply)
Select...How would you describe your sexual orientation? (mark all that apply)
Select...Do you identify as transgender?
Select...Do you have a disability or chronic condition (physical, visual, auditory, cognitive, mental, emotional, or other) that substantially limits one or more of your major life activities, including mobility, communication (seeing, hearing, speaking), and learning?
Select...Are you a veteran or active member of the United States Armed Forces?
Select...Voluntary Self-Identification
For government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file.As set forth in Well’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows:A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.Select...Voluntary Self-Identification of Disability
Form CC-305Page 1 of 1OMB Control Number 1250-0005Expires 04/30/2026Voluntary Self-Identification of Disability
Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026Why are you being asked to complete this form?
We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp .How do you know if you have a disability?
A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability.
Disabilities include, but are not limited to:Alcohol or other substance use disorder (not currently using drugs illegally)Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDSBlind or low visionCancer (past or present)Cardiovascular or heart diseaseCeliac diseaseCerebral palsyDeaf or serious difficulty hearingDiabetesDisfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disordersEpilepsy or other seizure disorderGastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndromeIntellectual or developmental disabilityMental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSDMissing limbs or partially missing limbsMobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supportsNervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilitiesPartial or complete paralysis (any cause)Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysemaShort stature (dwarfism)Traumatic brain injury
Disability Status
Select...
PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.
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