Meta
Content Marketing Manager, Small Business Marketing
Meta, San Francisco, California, United States, 94199
More than 10 million small business advertisers use Meta technologies to connect with customers. In this role on our Global Small Business Marketing team, you will play a key part educating and empowering our small-to-medium business customers. We are looking for a marketing professional to lead the strategy and execution of scaled marketing content for our small business audience. You will be responsible for developing marketing materials that help businesses adopt and successfully use the right solutions to grow their business. Your content will be served across digital experiences, like email, ads, video, web, in-product, and more. To be successful in this role, you should have significant experience in content strategy and content creation, a strong appreciation of Facebook and Instagram advertising products and an understanding of how scaled marketing channels like emails and ads can be used to engage with businesses. You should also have the ability to work across multiple marketing disciplines and cross-functional teams and possess an understanding of advertising objectives and goals.
Content Marketing Manager, Small Business Marketing Responsibilities:Create content for scaled marketing efforts to drive adoption of Meta's advertising solutionsEvaluate audience and product insights to craft compelling go-to-market initiatives across scaled channelsPartner with growth marketing and product marketing teams to identify, prioritize and develop consistent positioning and messagingProduce customer-centric content that inspires and educates businessesEnsure content is compelling and integrated across channels including emails, ads, web pages, videos and moreWork with copywriters, designers and web developers to develop best-in-class marketing contentMeasure campaign initiatives and understand what makes content successful to iterate on those learnings
Minimum Qualifications:5+ years of experience within content/digital marketing, brand management, partner marketing, content strategy or a related fieldExperience with online advertising industry and/or small and medium businessesExperience with managing or creating content for paid online mediaExperience working in a highly cross-functional, global organization
Preferred Qualifications:Experience with advertising goals, challenges and needsExperience effectively collaborating with multiple cross-functional partners and prioritizing work against goals and deadlinesProject management and communication experienceStart-up experience
About Meta:Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.
Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.
Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.
$96,000/year to $143,000/year + bonus + equity + benefits
Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.
#J-18808-Ljbffr
Content Marketing Manager, Small Business Marketing Responsibilities:Create content for scaled marketing efforts to drive adoption of Meta's advertising solutionsEvaluate audience and product insights to craft compelling go-to-market initiatives across scaled channelsPartner with growth marketing and product marketing teams to identify, prioritize and develop consistent positioning and messagingProduce customer-centric content that inspires and educates businessesEnsure content is compelling and integrated across channels including emails, ads, web pages, videos and moreWork with copywriters, designers and web developers to develop best-in-class marketing contentMeasure campaign initiatives and understand what makes content successful to iterate on those learnings
Minimum Qualifications:5+ years of experience within content/digital marketing, brand management, partner marketing, content strategy or a related fieldExperience with online advertising industry and/or small and medium businessesExperience with managing or creating content for paid online mediaExperience working in a highly cross-functional, global organization
Preferred Qualifications:Experience with advertising goals, challenges and needsExperience effectively collaborating with multiple cross-functional partners and prioritizing work against goals and deadlinesProject management and communication experienceStart-up experience
About Meta:Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.
Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.
Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.
$96,000/year to $143,000/year + bonus + equity + benefits
Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.
#J-18808-Ljbffr