Meta
Content Marketing Manager, Small Business Marketing
Meta, Menlo Park, California, United States, 94029
You can create a Career Profile to get job suggestions, prepare for the interview process, and more.Content Marketing Manager, Small Business Marketing
Content Marketing Manager, Small Business MarketingMore than 10 million small business advertisers use Meta technologies to connect with customers. In this role on our Global Small Business Marketing team, you will play a key part educating and empowering our small-to-medium business customers. We are looking for a marketing professional to lead the strategy and execution of scaled marketing content for our small business audience.You will be responsible for developing marketing materials that help businesses adopt and successfully use the right solutions to grow their business. Your content will be served across digital experiences, like email, ads, video, web, in-product, and more. To be successful in this role, you should have significant experience in content strategy and content creation, a strong appreciation of Facebook and Instagram advertising products and an understanding of how scaled marketing channels like emails and ads can be used to engage with businesses. You should also have the ability to work across multiple marketing disciplines and cross-functional teams and possess an understanding of advertising objectives and goals.Content Marketing Manager, Small Business Marketing ResponsibilitiesCreate content for scaled marketing efforts to drive adoption of Meta's advertising solutionsEvaluate audience and product insights to craft compelling go-to-market initiatives across scaled channelsPartner with growth marketing and product marketing teams to identify, prioritize and develop consistent positioning and messagingProduce customer-centric content that inspires and educates businessesensure content is compelling and integrated across channels including emails, ads, web pages, videos and moreWork with copywriters, designers and web developers to develop best-in-class marketing contentMeasure campaign initiatives and understand what makes content successful to iterate on those learningsMinimum Qualifications5+ years of experience within content/digital marketing, brand management, partner marketing, content strategy or a related fieldExperience with online advertising industry and/or small and medium businessesExperience with managing or creating content for paid online mediaExperience working in a highly cross-functional, global organizationPreferred QualificationsExperience creating marketing strategies for global audiencesExperience with advertising goals, challenges and needsExperience thinking strategically through complex marketing projects, and translating complex concepts into easy to understand ideasAnalytical and problem-solving experience, and experience adapting marketing materials based on data and insightsExperience effectively collaborating with multiple cross-functional partners and prioritizing work against goals and deadlinesProject management and communication experienceExperience using Meta Business products (advertising objectives and ad types, mobile-friendly creative, Meta Pixel, etc.)Experience with lifecycle marketing, including acquiring new customers, retaining or upselling existing customers, and driving key actions through marketing collateralLocationsData CenterAbout MetaMeta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.Meta is committed to providing reasonable support (called accommodations) in our recruiting processes for candidates with disabilities, long term conditions, mental health conditions or sincerely held religious beliefs, or who are neurodivergent or require pregnancy-related support. If you need support, please reach out to accommodations-ext@fb.com .$96,000/year to $143,000/year + bonus + equity + benefits
Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits
at Meta.Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. You may view our Equal Employment Opportunity notice here . We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. We may use your information to maintain the safety and security of Meta, its employees, and others as required or permitted by law. You may view Meta Pay Transparency Policy,
Equal Employment Opportunity is the Law
notice, and Notice to Applicants for Employment and Employees
by clicking on their corresponding links. Additionally, Meta participates in the E-Verify program
in certain locations, as required by law.Meta is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at accommodations-ext@fb.com .Let us know you're interested.Share your resume or LinkedIn profile with our recruiting team and create personalized job alerts.
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Content Marketing Manager, Small Business MarketingMore than 10 million small business advertisers use Meta technologies to connect with customers. In this role on our Global Small Business Marketing team, you will play a key part educating and empowering our small-to-medium business customers. We are looking for a marketing professional to lead the strategy and execution of scaled marketing content for our small business audience.You will be responsible for developing marketing materials that help businesses adopt and successfully use the right solutions to grow their business. Your content will be served across digital experiences, like email, ads, video, web, in-product, and more. To be successful in this role, you should have significant experience in content strategy and content creation, a strong appreciation of Facebook and Instagram advertising products and an understanding of how scaled marketing channels like emails and ads can be used to engage with businesses. You should also have the ability to work across multiple marketing disciplines and cross-functional teams and possess an understanding of advertising objectives and goals.Content Marketing Manager, Small Business Marketing ResponsibilitiesCreate content for scaled marketing efforts to drive adoption of Meta's advertising solutionsEvaluate audience and product insights to craft compelling go-to-market initiatives across scaled channelsPartner with growth marketing and product marketing teams to identify, prioritize and develop consistent positioning and messagingProduce customer-centric content that inspires and educates businessesensure content is compelling and integrated across channels including emails, ads, web pages, videos and moreWork with copywriters, designers and web developers to develop best-in-class marketing contentMeasure campaign initiatives and understand what makes content successful to iterate on those learningsMinimum Qualifications5+ years of experience within content/digital marketing, brand management, partner marketing, content strategy or a related fieldExperience with online advertising industry and/or small and medium businessesExperience with managing or creating content for paid online mediaExperience working in a highly cross-functional, global organizationPreferred QualificationsExperience creating marketing strategies for global audiencesExperience with advertising goals, challenges and needsExperience thinking strategically through complex marketing projects, and translating complex concepts into easy to understand ideasAnalytical and problem-solving experience, and experience adapting marketing materials based on data and insightsExperience effectively collaborating with multiple cross-functional partners and prioritizing work against goals and deadlinesProject management and communication experienceExperience using Meta Business products (advertising objectives and ad types, mobile-friendly creative, Meta Pixel, etc.)Experience with lifecycle marketing, including acquiring new customers, retaining or upselling existing customers, and driving key actions through marketing collateralLocationsData CenterAbout MetaMeta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.Meta is committed to providing reasonable support (called accommodations) in our recruiting processes for candidates with disabilities, long term conditions, mental health conditions or sincerely held religious beliefs, or who are neurodivergent or require pregnancy-related support. If you need support, please reach out to accommodations-ext@fb.com .$96,000/year to $143,000/year + bonus + equity + benefits
Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits
at Meta.Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. You may view our Equal Employment Opportunity notice here . We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. We may use your information to maintain the safety and security of Meta, its employees, and others as required or permitted by law. You may view Meta Pay Transparency Policy,
Equal Employment Opportunity is the Law
notice, and Notice to Applicants for Employment and Employees
by clicking on their corresponding links. Additionally, Meta participates in the E-Verify program
in certain locations, as required by law.Meta is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at accommodations-ext@fb.com .Let us know you're interested.Share your resume or LinkedIn profile with our recruiting team and create personalized job alerts.
#J-18808-Ljbffr