Director, Brand Marketing

CA EMPLOYEE PRIVACY RIGHTS:

https://www.mgae.com/ca-employee-privacy-rightsMGA Entertainment

is one of the largest and fastest growing privately held toy and entertainment companies in the world. Headquartered in Los Angeles, and with offices globally, the company creates innovative, proprietary, and licensed consumer products and entertainment properties, including toys, games, dolls, apparel, consumer electronics, home décor, stationery, sporting goods, movies, and television series. The MGA family includes award-winning brands such as

L.O.L. Surprise! ,

Little Tikes ,

Rainbow High , Shadow High, Bratz,

MGA’s Miniverse ,

Fluffie Stuffiez ,

Na! Na! Na! Surprise , Micro Games of America,

Baby born Surprise , and

Zapf Creation . For more information, please visit us at

www.mgae.com

or check us out at

LinkedIn ,

Twitter ,

Instagram , and

Facebook .Opportunity:

The

Director of Marketing & Global Brand Management, Preschool

is a strong leader with a proven ability to build new businesses and find growth potential in mature businesses. This candidate is a Marketing visionary and strategic planner who can reconcile grand objectives with corporate goals. This person knows how to drive brand performance, grow brand equity and market share by activating consumer insights, industry trends, and innovative entrepreneurship. The right candidate will drive the Girls portfolio alongside executive leadership to build brands that surprise and delight consumers, create engaging brand experiences, and support the VP and Executive team in setting the stage to deliver against our revenue goals.Position RequirementsEducation/Experience:Bachelor’s degree required in Business, Marketing or related discipline; MBA preferred15+ years of brand management and/or marketing agency experience10+ years team leadership and management. Led a team of 3 – 5+ direct reports360◦ campaigns experience required (including TV, digital, social, PR, retail)New product innovations and launch experience required. Brand Lifecycle experience requiredProven Retail industry knowledge and retail math required. Mass experience requiredKids and/or Family marketing, Toy experience or quick turn fashion experience requiredDiversified experience and proven success across big and small companies, start-up entrepreneurial requiredSkills/Knowledge/Ability:Motivated by challenges and possesses a robust sense of curiosity. Can-do attitude. Ability to work independently (self-motivated) and complete projects within required timeframesMust manage multiple priorities with entrepreneurial, fast-paced actionAble to manage up, make tough, informed decisions quickly to keep projects on track using good judgement and accountabilityStrong analytical skills a must. Experience with diagnosing and resolving complex problems. Ability to pull insights from multiple sources and synthesize into a compelling storyBuilds strong relationships and supports cross-functional teams to align to the same goal. Focuses on productivity and efficiency.Strong presentation skills, confidence, and maturity. Proven ability to effectively represent brand internally and externally.Build strong teams and prioritize people investment to promote from withinAbility to direct a business from all aspects: marketing, brand building, financial, and sales, including long-term Franchise buildingMust manage reasonable commuting distance to MGA Chatsworth HQ to support onsite business needs.Authority:This role reports to the Global Vice PresidentThis role will be supported by multiple direct reports, Manager, and/or ABM(s)Key Result Areas and Activities:Brand ManagementManage teams that own a portfolio of multiple brands, high volume, brand pipeline with new launches, growth, sustain/innovate, and sunset lifecycle at different stages across the portfolioDrive the seasonal brand planning process; i.e., slot planning, white space opportunity analysis, product wave planning, price point analysis, NPD competitive data analysisEnsure integrity of brand positioning, age target, and key attributesDeliver brand message with authority through compelling storytelling; present to internal and external stakeholders on behalf of the brandEnsure global perspective to key areas of brand management and team support follow-throughConsumer & Retail Marketing ActivationLead 360-marketing long-range strategic plan and manage team(s) ownership for tactical triggers to drive consumer demandOwn relationship with Entertainment and content creation team for short and long-form content.Own brand management execution and strategy for PR eventsStrategically support Sales and Retail Marketing for key account activationsCome with creative ideas to drive newness and innovative ways to efficiently marketCategory ManagementLead category analysis and be an expert in Girls toy categoriesManage insights to leadership and team bench strength depth of knowledge on category dominanceP&L Management, Budget, Retail Sales & Financial AnalysisMaintain complete awareness of brand financials including inventory, forecasts etc.Proven ability to analyze POS point of sales dataBuild financial quotas by item as part of new season developmentDemonstrate decision-making abilities around investment alternativesCross-Functional Team LeadershipHelp identify how to overcome barriers for the teamBe the ultimate authority on all things brand related for cross-functional partnersLead cross-functional teams on assigned business or project development initiativesEducate teams on brand information and backgroundBe a leader and a team player, solution-oriented with forward momentumMarketing Team LeadershipExpertise in managing, coaching and mentoring direct reportsBuild teams through training and developmentSupport VP team leadership, stepping up and managing upShowcase executive presence and strategic leadership ability to represent the team at the highest levelOther duties as assigned per business needsSalary:

$150,000 - $175,000 /yr

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