Moose Enterprise Pty Ltd
Director, Global & US Marketing
Moose Enterprise Pty Ltd, Los Angeles, California, United States, 90079
Job Description - Director, US Marketing (SAL00000226)About UsMoose Toys exists to make kids superhappy. For this revolutionary brand, happiness lies at the heart of everything we do. Known for our trailblazing toy design, development and manufacturing, and strong commitment to the future of our planet, our toys are consistently recognised with global awards and accolades.Our CultureAt Moose we are playful with a purpose. Fun is at the heart of everything we do, but we’re also very serious about the important stuff: our people, our values, and the planet:We're officially a Great Place to Work!We're a family.We're always learning.We give back in a big way.We're serious about sustainability.We bring the fun!Position Title:
Director, US MarketingClassification:
ExemptPosition Status:
Full TimeReports To:
SVP, Head of North America MarketingDirect Reports:
Senior Brand Managers; Brand Managers; Associate Brand ManagersRole Objectives:
Deliver annual BDO for portfolio in partnership with design lead and category leadership, presented to the Sr. Leadership Team. Identify growth opportunities within white space product/category opportunities to guide marketing and development teams. Guide team to deliver brand development, line plan architecture, profit and loss management, and content and digital programs managed within agreed annual budget.Lead an effective team who can collaborate across key territories and cross-functional teams to ensure an impactful brand and asset program is executed on time and to budget.Qualifications:A minimum of 8 years’ experience in related marketing functions/roles.Relevant academic qualifications in a related field, e.g., Bachelor of Marketing; MBA preferred.Experience or knowledge of the toy industry and consumer marketing to children highly preferred.Responsibilities:Brand ManagementDevelop the US Category Strategy, delivering the overall portfolio level gross sales, gross margin, and direct contribution targets on a yearly basis.Lead 3-year Strategic plan across P&L, A&P Budget, and SG&A to guide teams to deliver against financial objectives.Lead Brand Franchise plans, including positioning & best-in-class go-to-market strategies in partnership with the Marketing communications lead.Lead US toy launch strategy for WoW brands with a 5-year outlook.Partner with Franchise team to develop Integrated Marketing Strategic Vision and sign-off on final go-to-market plans for all DTR markets.Final approval for all comms strategic 360 marketing plans, assets and launch timing.Oversee workloads, performance, and development of direct reports towards the achievement of agreed objectives, KPI’s, through the provision of clear direction, support, coaching and review.Manage team to deliver P&L deliverables from ideation to execution, ensuring all communication touch points and assets ladder up to the overall brand strategy.This position description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the role. Other duties, responsibilities and activities may change or be assigned at any time with or without notice.Work Hours8:30am – 5:30pm, Monday to Thursday8:30am – 3:00pm, FridayPlus, reasonable additional hours due to multiple time-zones.Moose also provides flexible working options.TravelRequires up to 10% domestic travel.Salary BandUSD $142,000 - $165,000Physical DemandsWhile performing the duties of this job, the employee is regularly required to stand, sit, talk, hear, and use hands and fingers to operate a computer, telephone and other office productivity machinery.Must be able to sit at a computer terminal for an extended period of time.Specific vision abilities required by this job include close vision requirements due to computer work.Light to moderate lifting is required.Regular, predictable attendance is required.The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the functions.All WelcomeJust like the wide range and variety of brands, Moose embraces diversity and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment regardless of race, colour, religion, sex, sexual orientation, gender identity, age, national origin or on the basis of disability.
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Director, US MarketingClassification:
ExemptPosition Status:
Full TimeReports To:
SVP, Head of North America MarketingDirect Reports:
Senior Brand Managers; Brand Managers; Associate Brand ManagersRole Objectives:
Deliver annual BDO for portfolio in partnership with design lead and category leadership, presented to the Sr. Leadership Team. Identify growth opportunities within white space product/category opportunities to guide marketing and development teams. Guide team to deliver brand development, line plan architecture, profit and loss management, and content and digital programs managed within agreed annual budget.Lead an effective team who can collaborate across key territories and cross-functional teams to ensure an impactful brand and asset program is executed on time and to budget.Qualifications:A minimum of 8 years’ experience in related marketing functions/roles.Relevant academic qualifications in a related field, e.g., Bachelor of Marketing; MBA preferred.Experience or knowledge of the toy industry and consumer marketing to children highly preferred.Responsibilities:Brand ManagementDevelop the US Category Strategy, delivering the overall portfolio level gross sales, gross margin, and direct contribution targets on a yearly basis.Lead 3-year Strategic plan across P&L, A&P Budget, and SG&A to guide teams to deliver against financial objectives.Lead Brand Franchise plans, including positioning & best-in-class go-to-market strategies in partnership with the Marketing communications lead.Lead US toy launch strategy for WoW brands with a 5-year outlook.Partner with Franchise team to develop Integrated Marketing Strategic Vision and sign-off on final go-to-market plans for all DTR markets.Final approval for all comms strategic 360 marketing plans, assets and launch timing.Oversee workloads, performance, and development of direct reports towards the achievement of agreed objectives, KPI’s, through the provision of clear direction, support, coaching and review.Manage team to deliver P&L deliverables from ideation to execution, ensuring all communication touch points and assets ladder up to the overall brand strategy.This position description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the role. Other duties, responsibilities and activities may change or be assigned at any time with or without notice.Work Hours8:30am – 5:30pm, Monday to Thursday8:30am – 3:00pm, FridayPlus, reasonable additional hours due to multiple time-zones.Moose also provides flexible working options.TravelRequires up to 10% domestic travel.Salary BandUSD $142,000 - $165,000Physical DemandsWhile performing the duties of this job, the employee is regularly required to stand, sit, talk, hear, and use hands and fingers to operate a computer, telephone and other office productivity machinery.Must be able to sit at a computer terminal for an extended period of time.Specific vision abilities required by this job include close vision requirements due to computer work.Light to moderate lifting is required.Regular, predictable attendance is required.The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the functions.All WelcomeJust like the wide range and variety of brands, Moose embraces diversity and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment regardless of race, colour, religion, sex, sexual orientation, gender identity, age, national origin or on the basis of disability.
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