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Diamond Athletics

Director of Marketing

Diamond Athletics, Davisburg, Michigan, United States, 48350


Job Title:

Part-Time Marketing Director

Company:

Diamond Athletics - Cheer & Tumble

Job Type:

Part-Time

About Us:

Diamond Athletics is a premier cheer and tumble facility dedicated to developing athletes' skills, discipline, and confidence. We offer a range of programs from recreational classes to competitive cheer teams, fostering a supportive and empowering environment for all our members.

Position Overview:

Diamond Athletics is seeking a dynamic and creative Part-Time Marketing Director to lead and execute our marketing strategies. The ideal candidate will have a passion for cheer and tumble, a strong understanding of the local market, and a proven ability to create compelling marketing campaigns that drive engagement and growth. This role is perfect for someone who thrives in a fast-paced environment and wants to contribute to the success of a growing athletic organization.

Key Responsibilities:

Develop and Implement Marketing Strategies:

Create and execute a comprehensive marketing plan to increase brand awareness, attract new members, and promote upcoming events and programs.

Content Creation:

Design and manage content for social media, email campaigns, and the company website, ensuring consistent branding and messaging.

Social Media Management:

Oversee all social media channels, including content scheduling, community engagement, and performance analysis.

Event Promotion:

Coordinate marketing efforts for events, competitions, and special programs, including advertising, sponsorships, and partnerships.

Analytics and Reporting:

Monitor and report on the effectiveness of marketing campaigns, using data to inform future strategies and optimize performance.

Collaboration:

Work closely with the management team to align marketing initiatives with business goals and ensure a cohesive brand image.

Qualifications:

Experience:

3+ years of experience in marketing, preferably in the sports or fitness industry.

Education:

Bachelor’s degree in Marketing, Communications, or a related field (or equivalent experience).

Skills:

Strong understanding of digital marketing, including social media, email marketing, and SEO.

Excellent communication and copywriting skills.

Proficiency in graphic design tools (e.g., Canva, Adobe Creative Suite) is a plus.

Ability to work independently and manage multiple projects simultaneously.

Personal Attributes:

Passion for cheerleading, gymnastics, or related sports.

Creative thinker with a results-driven mindset.

Team player with a positive attitude and strong interpersonal skills.

Compensation:

Competitive hourly rate based on experience.

Flexible work schedule.

Diamond Athletics is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Pay:

From $22.00 per hour

Expected hours:

12 – 20 per week

Work Location:

In person

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