Creative Lead-Battlefield

EA's Marcom Creative team defines the creative ideas that underpin our campaigns and consumer-facing brand behaviors. As a part of a global group of creatives, strategists, technologists and producers, we work in close collaboration with our studio and brand partners to define the steel threads that guide campaigns and consumer-facing content across our franchises. This involves creative engagement from creation to execution; including franchise & brand foundations, campaign narratives, content planning, creative platforms, and creative execution and direction for our assets and activations. We use both left brain and right brain thinking to boldly chase the next insight or breakthrough creative idea to progress marketing in our industry and beyond.Battlefield is a legacy FPS brand, synonymous with groundbreaking quality in and out of game. When Battlefield is at its best, it resets the bar for excellence in the industry. You will be at the center of driving that quality in our marketing campaigns.As the Marcom Creative Campaign Lead, you’ll be reporting to the Creative Director, partnering with the Marketing Creative team and collaborating with Studio Creatives and Brand Marketing to develop exciting campaigns. End goal? Deliver mind-blowing, eye-watering, groundbreaking campaigns that hype the community and achieve product goals.YOU SHOULD APPLY FOR THIS JOB IFYou believe that 'collaboration' isn't a buzzword, it's the only way to get to insightful work.You know that great ideas come from anywhere and you have the stories and experiences to prove it.You excel in an environment where creativity is often fluid and can be reactive.You love stories in all their shapes and sizes: big stories that unfold over years and little stories that happen in seconds.You work in service of the brand and the team, not yourself.KEY RESPONSIBILITIESPartner and collaborate with the Battlefield Marketing Team and Studio Creatives to develop compelling campaigns.Conceptualize ways for our marketing campaigns to break into new ground, then sell those concepts through to our Brand and Studio partners.Guide work with external creative and production partners with clear creative direction.Pitch creative work through the lens of insights, both business and cultural. You will pitch why an idea is right for this audience, at this time and in this place.Work with Marcom Strategy, Brand Marketing, and Channel Intelligence to develop and refine ideas based on insights and strategies.Collaborate with our teams to develop and support creative on their platforms.REQUIREMENTS4+ years as a creative specialist within a creative agency, entertainment brand, or as a filmmaker.Experience developing and overseeing marketing campaigns.A storyteller: an understanding of cohesive narrative across everything from a presentation to an important shot in a film.A creator: you improve creativity that inspires fresh activations and content across a variety of media.Insights: an ability to turn insights into fresh ideas.You have a love for the rich mythology and culture around entertainment storytelling.Samples of Campaigns you’ve led, including large multi-channel activations.

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