Director of Marketing

The Director of Marketing will report to the Chief Marketing Officer (CMO). This position is responsible for the planning, coordination, and management of Sam Houston State University’s (SHSU) strategic marketing campaigns in collaboration with all other Integrated Marketing Communications (IMC) departments, including Creative, Digital, Athletics, and Communications/Executive Communications. The Director will enhance the university’s public presence through comprehensive marketing campaigns and planning, utilizing SHSU’s brand standards and writing style for guidance. The Director will serve as the primary IMC collaborator with the Strategic Enrollment and Innovation (SEI) team and will develop and oversee the Admissions Communication Plan as principal. This role includes oversight (management), guidance, and coaching for SHSU’s embedded Marketing Communicators.About the Company

Sam Houston State University is a public university in Huntsville, Texas.

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