Amazon
Sr. Digital Marketing Manager, B2B Payments & Lending
Amazon, Seattle, Washington, us, 98127
Job ID: 2702502 | Amazon.com Services LLCLooking to drive digital strategy and execution for a fast-growing team supporting the payment needs of Amazon's business customers?
Our Amazon B2B Payments marketing team is focused on working with best-in-class partners to deliver payment solutions that meet the needs of our business customers. Our team is continuously innovating and adding new market-leading features to delight our customers. We are looking for a candidate with hands-on expertise developing and driving digital channel marketing programs.
As a Sr. Digital Marketing Manager, you will be involved in planning, executing, and measuring the performance of marketing campaigns for small business customers within Amazon's owned and operated digital channels. You will play an integral role in driving demand and lead generation campaigns. You will own development of the team's channel strategy, campaign roadmap, test and learn opportunities, and creative optimization work streams. In addition, you will be responsible for planning and coordinating the onsite event strategy for our suite of small business payment products. You will be responsible for analyzing traffic and other metrics and to report on performance to management teams.
Key job responsibilities
Collaborate with product and creative marketing stakeholders to develop digital campaigns that support our small business payment productsPartner with marketing tech partner teams to unlock new capabilities and placement opportunitiesWork closely with the marketing, product, program partners and data science teams on channel strategy, campaign development and implementationCoordinate portfolio-wide event planning, partnering with events teams to secure incremental marketing placementsCreate and execute demand and lead generation programsAnalyze data to determine campaign efficiencyEnsure creative marketing materials undergo regular review and adhere to brand guidelinesDevelop and communicate marketing plans, campaign results and project recommendations to leadershipBASIC QUALIFICATIONS
6+ years of professional non-internship marketing experienceExperience using data and metrics to drive improvementsExperience with Excel or Tableau (data manipulation, macros, charts and pivot tables)Experience building, executing and scaling cross-functional marketing programsExperience communicating results to senior leadershipExperience using Microsoft Excel to manipulate and analyze dataPREFERRED QUALIFICATIONS
Experience creating and executing integrated marketing lead generation campaigns using tactics that include live or virtual events, webinars, email, lead nurture programs, and CRM/sales insightsExperience with Salesforce and TableauAmazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.Posted:
August 8, 2024
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Our Amazon B2B Payments marketing team is focused on working with best-in-class partners to deliver payment solutions that meet the needs of our business customers. Our team is continuously innovating and adding new market-leading features to delight our customers. We are looking for a candidate with hands-on expertise developing and driving digital channel marketing programs.
As a Sr. Digital Marketing Manager, you will be involved in planning, executing, and measuring the performance of marketing campaigns for small business customers within Amazon's owned and operated digital channels. You will play an integral role in driving demand and lead generation campaigns. You will own development of the team's channel strategy, campaign roadmap, test and learn opportunities, and creative optimization work streams. In addition, you will be responsible for planning and coordinating the onsite event strategy for our suite of small business payment products. You will be responsible for analyzing traffic and other metrics and to report on performance to management teams.
Key job responsibilities
Collaborate with product and creative marketing stakeholders to develop digital campaigns that support our small business payment productsPartner with marketing tech partner teams to unlock new capabilities and placement opportunitiesWork closely with the marketing, product, program partners and data science teams on channel strategy, campaign development and implementationCoordinate portfolio-wide event planning, partnering with events teams to secure incremental marketing placementsCreate and execute demand and lead generation programsAnalyze data to determine campaign efficiencyEnsure creative marketing materials undergo regular review and adhere to brand guidelinesDevelop and communicate marketing plans, campaign results and project recommendations to leadershipBASIC QUALIFICATIONS
6+ years of professional non-internship marketing experienceExperience using data and metrics to drive improvementsExperience with Excel or Tableau (data manipulation, macros, charts and pivot tables)Experience building, executing and scaling cross-functional marketing programsExperience communicating results to senior leadershipExperience using Microsoft Excel to manipulate and analyze dataPREFERRED QUALIFICATIONS
Experience creating and executing integrated marketing lead generation campaigns using tactics that include live or virtual events, webinars, email, lead nurture programs, and CRM/sales insightsExperience with Salesforce and TableauAmazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.Posted:
August 8, 2024
#J-18808-Ljbffr