Sanofi
Associate Director, Decision Science Digital Marketing - US Established Products
Sanofi, Bridgewater, Massachusetts, us, 02324
Associate Director, Decision Science Digital Marketing - US Established ProductsJob Title:
Associate Director, Decision Science Digital Marketing, US Established Products
Business Unit:
US General Medicines, Established Products
Reporting to:
Head of Digital Marketing, US Established Products
Location:
Bridgewater, NJ
Job Type:
Permanent
About the Job
We are an innovative global healthcare company with a focus on immunology that extends to innovation in diabetes and transplant medicine. Our talented teams are determined to deliver a best-in-class customer experience using the best of digital, artificial intelligence, and personal know-how.
Strategic Context
Sanofi is implementing an ambitious plan called “DRIVE” complementing our Play to Win Strategy with three main objectives: (i) keep fueling our pipeline, (ii) make Sanofi a modern science-driven healthcare company, (iii) serve our patients.
In this context, Sanofi made the decision to evolve its commercial model from GBU-specific country organizations to a more standardized and consistent approach, boosting efficiency.
The focus will be on the most innovative products as major drivers for growth and a cross-GBUs efficiency model with optimized country set-up.
The US Established Products team will manage a portfolio of products spanning multiple therapeutic areas, functioning as the BOI driver for Sanofi General Medicines in North America.
Job Description:
As the
Associate Director of Decision Science
at Sanofi, you will be at the forefront of transforming our digital marketing strategies across a diverse portfolio of pharmaceutical products. Your expertise will be instrumental in leveraging data-driven insights to drive innovation and optimize our digital presence.
Key Responsibilities:
Data Ownership & Strategy:
Analyze user, customer, and sales data within the digital ecosystem. Develop and implement predictive models to drive strategic decision-making and determine the next best actions.
ROI Measurement & Communication:
Establish comprehensive frameworks for measuring return on investment (ROI). Regularly communicate progress and insights to team members and leadership, translating data into actionable strategies that drive results.
Collaboration & Optimization:
Partner with content and paid media teams to evaluate and enhance the effectiveness of digital campaigns. Utilize insights to optimize strategies and drive better performance across channels.
Audience Engagement & Targeting:
Gain in-depth insights into target audiences and create detailed target lists to deliver highly personalized and impactful experiences.
Innovation & Impact:
Contribute to improving patient outcomes and advancing Sanofi’s success by developing and implementing cutting-edge digital engagement strategies.
About You
Qualifications:
Proven experience in decision science, data analysis, or a related field within the digital marketing domain.
Strong expertise in predictive modeling, ROI measurement, and data-driven decision-making.
Excellent collaboration skills with the ability to work effectively with cross-functional teams.
Deep understanding of digital marketing channels, audience engagement, and content optimization.
Passion for leveraging data to drive innovation and improve patient outcomes.
Education:
Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.
Industry Experience:
Demonstrated expertise within the pharmaceutical sector.
Communication and Leadership:
Exceptional communication, collaboration, and strategic thinking skills with a proven ability to lead and influence cross-functional teams.
Why Choose Us?
Bring the miracles of science to life alongside a supportive, future-focused team.
Discover endless opportunities to grow your talent and drive your career.
Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution.
Take good care of yourself and your family with a wide range of health and wellbeing benefits.
Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally diverse workforce.
#J-18808-Ljbffr
Associate Director, Decision Science Digital Marketing, US Established Products
Business Unit:
US General Medicines, Established Products
Reporting to:
Head of Digital Marketing, US Established Products
Location:
Bridgewater, NJ
Job Type:
Permanent
About the Job
We are an innovative global healthcare company with a focus on immunology that extends to innovation in diabetes and transplant medicine. Our talented teams are determined to deliver a best-in-class customer experience using the best of digital, artificial intelligence, and personal know-how.
Strategic Context
Sanofi is implementing an ambitious plan called “DRIVE” complementing our Play to Win Strategy with three main objectives: (i) keep fueling our pipeline, (ii) make Sanofi a modern science-driven healthcare company, (iii) serve our patients.
In this context, Sanofi made the decision to evolve its commercial model from GBU-specific country organizations to a more standardized and consistent approach, boosting efficiency.
The focus will be on the most innovative products as major drivers for growth and a cross-GBUs efficiency model with optimized country set-up.
The US Established Products team will manage a portfolio of products spanning multiple therapeutic areas, functioning as the BOI driver for Sanofi General Medicines in North America.
Job Description:
As the
Associate Director of Decision Science
at Sanofi, you will be at the forefront of transforming our digital marketing strategies across a diverse portfolio of pharmaceutical products. Your expertise will be instrumental in leveraging data-driven insights to drive innovation and optimize our digital presence.
Key Responsibilities:
Data Ownership & Strategy:
Analyze user, customer, and sales data within the digital ecosystem. Develop and implement predictive models to drive strategic decision-making and determine the next best actions.
ROI Measurement & Communication:
Establish comprehensive frameworks for measuring return on investment (ROI). Regularly communicate progress and insights to team members and leadership, translating data into actionable strategies that drive results.
Collaboration & Optimization:
Partner with content and paid media teams to evaluate and enhance the effectiveness of digital campaigns. Utilize insights to optimize strategies and drive better performance across channels.
Audience Engagement & Targeting:
Gain in-depth insights into target audiences and create detailed target lists to deliver highly personalized and impactful experiences.
Innovation & Impact:
Contribute to improving patient outcomes and advancing Sanofi’s success by developing and implementing cutting-edge digital engagement strategies.
About You
Qualifications:
Proven experience in decision science, data analysis, or a related field within the digital marketing domain.
Strong expertise in predictive modeling, ROI measurement, and data-driven decision-making.
Excellent collaboration skills with the ability to work effectively with cross-functional teams.
Deep understanding of digital marketing channels, audience engagement, and content optimization.
Passion for leveraging data to drive innovation and improve patient outcomes.
Education:
Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.
Industry Experience:
Demonstrated expertise within the pharmaceutical sector.
Communication and Leadership:
Exceptional communication, collaboration, and strategic thinking skills with a proven ability to lead and influence cross-functional teams.
Why Choose Us?
Bring the miracles of science to life alongside a supportive, future-focused team.
Discover endless opportunities to grow your talent and drive your career.
Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution.
Take good care of yourself and your family with a wide range of health and wellbeing benefits.
Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally diverse workforce.
#J-18808-Ljbffr