Sanofi
Associate Director, Decision Science Digital Marketing - US Established Products
Sanofi, Bridgewater, New Jersey, United States,
Associate Director, Decision Science Digital Marketing - US Established Products
Job Title:
Associate Director, Decision Science Digital Marketing, US Established ProductsBusiness Unit:
US General Medicines, Established ProductsReporting to:
Head of Digital Marketing, US Established ProductsLocation:
Bridgewater, NJJob Type:
PermanentAbout the Job:
We are an innovative global healthcare company with a focus on immunology that extends to innovation in diabetes and transplant medicine. Across different countries, our talented teams are determined to deliver a best-in-class customer experience using the best of digital, artificial intelligence and personal know-how.Strategic Context:Sanofi is implementing an ambitious plan called “DRIVE” complementing our Play to Win Strategy with 3 main objectives (i) keep fueling our pipeline (ii) make Sanofi a modern science-driven healthcare company (iii) serving our patients.In this context, Sanofi made the decision to evolve its commercial model from GBU-specific country organizations to a more standardized and consistent approach, boosting efficiency.The focus will be on most innovative products as major drivers for growth and a cross-GBUs efficiency model with optimized country set-up.The US Established Products team will manage a portfolio of products spanning multiple therapeutic areas functioning as the BOI driver for Sanofi General Medicines in North America.Job Description:
As the
Associate Director of Decision Science
at Sanofi, you will be at the forefront of transforming our digital marketing strategies across a diverse portfolio of pharmaceutical products. Your expertise will be instrumental in leveraging data-driven insights to drive innovation and optimize our digital presence.Key Responsibilities:Data Ownership & Strategy:
Analyze user, customer, and sales data within the digital ecosystem. Develop and implement predictive models to drive strategic decision-making and determine the next best actions.ROI Measurement & Communication:
Establish comprehensive frameworks for measuring return on investment (ROI). Regularly communicate progress and insights to team members and leadership, translating data into actionable strategies that drive results.Collaboration & Optimization:
Partner with content and paid media teams to evaluate and enhance the effectiveness of digital campaigns. Utilize insights to optimize strategies and drive better performance across channels.Audience Engagement & Targeting:
Gain in-depth insights into target audiences and create detailed target lists to deliver highly personalized and impactful experiences.Innovation & Impact:
Contribute to improving patient outcomes and advancing Sanofi’s success by developing and implementing cutting-edge digital engagement strategies.About You:Qualifications:Proven experience in decision science, data analysis, or a related field within the digital marketing domain.Strong expertise in predictive modeling, ROI measurement, and data-driven decision-making.Excellent collaboration skills with the ability to work effectively with cross-functional teams.Deep understanding of digital marketing channels, audience engagement, and content optimization.Education: Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.Industry Experience: Demonstrated expertise within the pharmaceutical sector.Exceptional communication, collaboration, and strategic thinking skills with a proven ability to lead and influence cross-functional teams.Why Choose Us?Bring the miracles of science to life alongside a supportive, future-focused team.Discover endless opportunities to grow your talent and drive your career.Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution.Take good care of yourself and your family, with a wide range of health and wellbeing benefits.Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, national origin, age, ancestry, nationality, marital, domestic partnership or civil union status, sex, gender, gender identity or expression, affectional or sexual orientation, disability, veteran or military status or liability for military status, domestic violence victim status, atypical cellular or blood trait, genetic information or any other characteristic protected by law.
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Job Title:
Associate Director, Decision Science Digital Marketing, US Established ProductsBusiness Unit:
US General Medicines, Established ProductsReporting to:
Head of Digital Marketing, US Established ProductsLocation:
Bridgewater, NJJob Type:
PermanentAbout the Job:
We are an innovative global healthcare company with a focus on immunology that extends to innovation in diabetes and transplant medicine. Across different countries, our talented teams are determined to deliver a best-in-class customer experience using the best of digital, artificial intelligence and personal know-how.Strategic Context:Sanofi is implementing an ambitious plan called “DRIVE” complementing our Play to Win Strategy with 3 main objectives (i) keep fueling our pipeline (ii) make Sanofi a modern science-driven healthcare company (iii) serving our patients.In this context, Sanofi made the decision to evolve its commercial model from GBU-specific country organizations to a more standardized and consistent approach, boosting efficiency.The focus will be on most innovative products as major drivers for growth and a cross-GBUs efficiency model with optimized country set-up.The US Established Products team will manage a portfolio of products spanning multiple therapeutic areas functioning as the BOI driver for Sanofi General Medicines in North America.Job Description:
As the
Associate Director of Decision Science
at Sanofi, you will be at the forefront of transforming our digital marketing strategies across a diverse portfolio of pharmaceutical products. Your expertise will be instrumental in leveraging data-driven insights to drive innovation and optimize our digital presence.Key Responsibilities:Data Ownership & Strategy:
Analyze user, customer, and sales data within the digital ecosystem. Develop and implement predictive models to drive strategic decision-making and determine the next best actions.ROI Measurement & Communication:
Establish comprehensive frameworks for measuring return on investment (ROI). Regularly communicate progress and insights to team members and leadership, translating data into actionable strategies that drive results.Collaboration & Optimization:
Partner with content and paid media teams to evaluate and enhance the effectiveness of digital campaigns. Utilize insights to optimize strategies and drive better performance across channels.Audience Engagement & Targeting:
Gain in-depth insights into target audiences and create detailed target lists to deliver highly personalized and impactful experiences.Innovation & Impact:
Contribute to improving patient outcomes and advancing Sanofi’s success by developing and implementing cutting-edge digital engagement strategies.About You:Qualifications:Proven experience in decision science, data analysis, or a related field within the digital marketing domain.Strong expertise in predictive modeling, ROI measurement, and data-driven decision-making.Excellent collaboration skills with the ability to work effectively with cross-functional teams.Deep understanding of digital marketing channels, audience engagement, and content optimization.Education: Bachelor’s degree in Marketing, Business, or a related field; MBA preferred.Industry Experience: Demonstrated expertise within the pharmaceutical sector.Exceptional communication, collaboration, and strategic thinking skills with a proven ability to lead and influence cross-functional teams.Why Choose Us?Bring the miracles of science to life alongside a supportive, future-focused team.Discover endless opportunities to grow your talent and drive your career.Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution.Take good care of yourself and your family, with a wide range of health and wellbeing benefits.Sanofi Inc. and its U.S. affiliates are Equal Opportunity and Affirmative Action employers committed to a culturally diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, national origin, age, ancestry, nationality, marital, domestic partnership or civil union status, sex, gender, gender identity or expression, affectional or sexual orientation, disability, veteran or military status or liability for military status, domestic violence victim status, atypical cellular or blood trait, genetic information or any other characteristic protected by law.
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