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the Ladders

Sr Digital Marketing Specialist- Google PPC Ads

the Ladders, Salt Lake City, UT


Salary: Depending on Experience

Are you an expert in Google Search Ads who is passionate about making a significant impact through innovative ad strategies? At NUVIA Dental Implant Center, we're looking for a talented Digital Marketing Specialist to join our team and help us transform lives by optimizing our Google Search ads.

Responsibilities:

  • Develop, manage, and optimize Google search campaigns to maximize return on ad spend (ROAS) and minimize cost per qualified lead.
  • Conduct thorough data analysis to continuously improve ad targeting and conversion rates, ensuring campaigns meet performance goals.
  • Collaborate with the marketing team to determine budget allocation, ensuring campaigns are executed within budget and achieve desired financial outcomes.
  • Monitor and report on campaign performance, providing actionable insights to enhance strategy and achieve company objectives.
  • Stay up to date with industry trends and innovations in digital advertising to implement cutting-edge strategies.


Ideal Candidate Profile:

  • Skills: 5+ years of expertise in Google Ads, including campaign creation, optimization, and management. Strong analytical skills to interpret data and improve ad performance.
  • Tendencies: Data-driven, detail-oriented, and always looking for ways to enhance campaign effectiveness. A creative problem solver who enjoys experimenting with new ad strategies.
  • Desires: Passionate about maximizing ad performance and staying ahead of digital advertising trends. Desires to make a significant impact through innovative ad strategies.
  • Qualities: Innovative, resourceful, adaptable, and able to work independently and collaboratively. Strong communication skills and a willingness to share insights with the team.


Success Metrics:

  • Success will be measured by your ability to consistently achieve and maintain target ROAS and cost per qualified lead.
  • Develop strategies that effectively balance budget constraints with performance goals, ensuring optimal campaign outcomes.
  • Demonstrate a clear understanding of campaign effectiveness through regular reporting and actionable insights.


Benefits:

  • Competitive pay with career growth opportunities in a fast-growing company.
  • Health, dental, vision, life, and 401k benefits packages for you and your family.
  • 12 paid holidays and 12 paid personal days off every year.
  • Flexibility to work from home/remote.
  • Attractive performance-based incentives
  • Freedom to develop creative marketing strategies and test new ideas.


Join NUVIA Dental Implant Center and help us build a world-class brand while enjoying a fulfilling and exciting career!