Welcome to WellMade is hiring: Paid digital Ads / marketing specialist for prefa

We are full service prefabricated design-build company specializing in backyard structures such as home offices and ADU.

We are seeking a Paid Ads / Marketing Specialist to join our team! We are looking to improve our brand visibility and boost sales with Paid Social (Google, Meta, YouTube). This is a blend of hands and self directed role with full responsibility for the results.

We are proud of what we do as a company and looking for someone that loves marketing and social media in general.

Company website - wllmd.com

Qualifications:

• Proven Experience: 2+ years of experience managing paid digital advertising campaigns across Google Ads, social media platforms, or other programmatic advertising platforms.

• Data-Driven Mindset: Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions to optimize campaign performance.

• Platform Expertise: In-depth knowledge of major digital advertising platforms and their respective ad formats, targeting options, and bidding strategies.

• Creative Thinking: Ability to develop engaging and effective ad copy and select compelling visuals that resonate with target audiences.

• Attention to Detail: Meticulous attention to detail in campaign setup, tracking, and optimization to ensure accuracy and efficiency.

• Communication Skills: Excellent written and verbal communication skills to effectively convey campaign performance and insights to stakeholders.

Responsibilities:

• Campaign Strategy & Planning: Develop and implement comprehensive paid advertising strategies across relevant digital channels, including Google Ads, social media platforms (Facebook, Instagram, LinkedIn, etc.), and other programmatic advertising platforms.

• Campaign Execution: Create and manage paid ad campaigns, including keyword research, audience targeting, ad copywriting, creative asset selection, and budget allocation.

• Performance Optimization: Continuously monitor and analyze campaign performance, utilizing key metrics like click-through rates (CTR), conversion rates, cost-per-click (CPC), and return on ad spend (ROAS). Make data-driven adjustments to optimize campaigns for maximum effectiveness.

• A/B Testing: Conduct A/B testing on ad creatives, landing pages, and targeting parameters to identify high-performing variations and continuously improve campaign results.

• Landing Page Optimization: Collaborate with the marketing team to ensure landing pages are optimized for conversions and aligned with ad campaign objectives.

• Budget Management: Effectively manage allocated advertising budgets across different channels and campaigns to maximize ROI.

• Reporting & Analysis: Generate regular reports on campaign performance, providing insights and recommendations to improve future strategies and achieve marketing goals.

• Stay Informed: Stay abreast of the latest trends and best practices in paid digital advertising, including new platform features, targeting options, and industry benchmarks.

Measuring Success:

Success in this role will be evaluated based on the following key performance indicators (KPIs):

• Return on Ad Spend (ROAS): Generate a positive return on investment for all paid advertising campaigns.

• Lead Generation: Drive a significant number of qualified leads through targeted ad campaigns.

• Website Traffic: Increase website traffic from paid advertising sources.

• Brand Awareness: Enhance brand visibility and reach across relevant digital channels.

• Conversion Rates: Improve conversion rates from paid ad clicks to desired actions (e.g., purchases, sign-ups, form submissions).

• Efficient Budget Management: Maximize ad spend effectiveness and achieve campaign goals within allocated budgets.