The George Washington University
Admissions Marketing Specialist, GSEHD
The George Washington University, Washington, District of Columbia, us, 20022
Job Overview
The Graduate School of Education and Human Development (GSEHD) community is dedicated to the mission of leading innovation through learning. Our students emerge from our programs enriched in theory and practice and become agents of change in education and human services.The Admissions Marketing Specialist, GSEHD is an experienced position that organizes marketing efforts and provides technical marketing guidance. This role designs, develops, and implements marketing activities and materials, such as brochures, campaigns, and audio/visual materials, for a school or for the central division. This position plans events with clients, vendors, and internal departments. The Admissions Marketing Specialist may also create and execute advertising campaigns (web, SEO, radio, and print) and marketing collateral. This position may provide guidance to lower level staff members.This position will manage student journey campaigns for prospective, incoming, and current GSEHD students. This will include:Managing inquiry databases to track and nurture prospective students.Managing complex student journey campaigns (encompassing email, text, phone, and events).Implementing lead generation strategies.Planning and executing admission events.Analyzing market trends and conducting ongoing competitor analysis.Collaborating with admissions to inform compelling content creation.Coordinating photo and video shoots.Assisting with content creation for student journey communications, the website, and more.Assisting in managing advertisements.Performs other related duties as assigned. The omission of specific duties does not preclude the supervisor from assigning duties that are logically related to the position.Minimum Qualifications
Qualified candidates will hold a Bachelor’s degree in an appropriate area of specialization plus 2 years of relevant professional experience, or a Master’s degree or higher in a relevant area of study. Degree must be conferred by the start date of the position. Degree requirements may be substituted with an equivalent combination of education, training, and experience.Preferred Qualifications
Experience in data analysis, search engine optimization, and social media advertising is desired.Demonstrated ability in marketing automation tools, graphic design software, and customer relationship management (CRM) systems is highly valued.Marketing experience driving student recruitment efforts via email and marketing automation (Pardot, etc.), running events for prospective students or clients is ideal.Demonstrated creativity, communication, problem-solving skills, and ability to provide strategies, and collaborate with cross-functional teams is desired.Ability to think critically, adapt to changing trends, and effectively communicate ideas to colleagues and clients is preferred.GW offers a comprehensive benefit package that includes medical, dental, vision, life & disability insurance, time off & leave, retirement savings, tuition, well-being, and various voluntary benefits. For program details and eligibility, please visit
GW Benefits Programs .Job Details
Campus Location: Foggy Bottom, Washington, D.C.College/School/Department: Graduate School of Education & Human Development (GSEHD)Family: Comm, Mktg & MediaSub-Family: Marketing and Brand ManagementLevel: Level 2Full-Time/Part-Time: Full-TimeHours Per Week: 40Work Schedule: Monday-Friday 9 A.M.-6 P.M.Will this job require the employee to work on site? YesEmployee Onsite Status: HybridTelework: YesRequired Background Check: Criminal History Screening, Education/Degree/Certifications Verification, Social Security Number Trace, and Sex Offender Registry Search.Special Instructions to Applicants
Employer will not sponsor for employment Visa status.EEO Statement
The university is an Equal Employment Opportunity/Affirmative Action employer that does not unlawfully discriminate in any of its programs or activities on the basis of race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity or expression, or on any other basis prohibited by applicable law.
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The Graduate School of Education and Human Development (GSEHD) community is dedicated to the mission of leading innovation through learning. Our students emerge from our programs enriched in theory and practice and become agents of change in education and human services.The Admissions Marketing Specialist, GSEHD is an experienced position that organizes marketing efforts and provides technical marketing guidance. This role designs, develops, and implements marketing activities and materials, such as brochures, campaigns, and audio/visual materials, for a school or for the central division. This position plans events with clients, vendors, and internal departments. The Admissions Marketing Specialist may also create and execute advertising campaigns (web, SEO, radio, and print) and marketing collateral. This position may provide guidance to lower level staff members.This position will manage student journey campaigns for prospective, incoming, and current GSEHD students. This will include:Managing inquiry databases to track and nurture prospective students.Managing complex student journey campaigns (encompassing email, text, phone, and events).Implementing lead generation strategies.Planning and executing admission events.Analyzing market trends and conducting ongoing competitor analysis.Collaborating with admissions to inform compelling content creation.Coordinating photo and video shoots.Assisting with content creation for student journey communications, the website, and more.Assisting in managing advertisements.Performs other related duties as assigned. The omission of specific duties does not preclude the supervisor from assigning duties that are logically related to the position.Minimum Qualifications
Qualified candidates will hold a Bachelor’s degree in an appropriate area of specialization plus 2 years of relevant professional experience, or a Master’s degree or higher in a relevant area of study. Degree must be conferred by the start date of the position. Degree requirements may be substituted with an equivalent combination of education, training, and experience.Preferred Qualifications
Experience in data analysis, search engine optimization, and social media advertising is desired.Demonstrated ability in marketing automation tools, graphic design software, and customer relationship management (CRM) systems is highly valued.Marketing experience driving student recruitment efforts via email and marketing automation (Pardot, etc.), running events for prospective students or clients is ideal.Demonstrated creativity, communication, problem-solving skills, and ability to provide strategies, and collaborate with cross-functional teams is desired.Ability to think critically, adapt to changing trends, and effectively communicate ideas to colleagues and clients is preferred.GW offers a comprehensive benefit package that includes medical, dental, vision, life & disability insurance, time off & leave, retirement savings, tuition, well-being, and various voluntary benefits. For program details and eligibility, please visit
GW Benefits Programs .Job Details
Campus Location: Foggy Bottom, Washington, D.C.College/School/Department: Graduate School of Education & Human Development (GSEHD)Family: Comm, Mktg & MediaSub-Family: Marketing and Brand ManagementLevel: Level 2Full-Time/Part-Time: Full-TimeHours Per Week: 40Work Schedule: Monday-Friday 9 A.M.-6 P.M.Will this job require the employee to work on site? YesEmployee Onsite Status: HybridTelework: YesRequired Background Check: Criminal History Screening, Education/Degree/Certifications Verification, Social Security Number Trace, and Sex Offender Registry Search.Special Instructions to Applicants
Employer will not sponsor for employment Visa status.EEO Statement
The university is an Equal Employment Opportunity/Affirmative Action employer that does not unlawfully discriminate in any of its programs or activities on the basis of race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity or expression, or on any other basis prohibited by applicable law.
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