Personify
Senior Marketing Manager
Personify, Atlanta, Georgia, United States, 30383
Are you a marketer who loves in-person events and trade shows, and the technology that makes them possible? We are looking for a thoughtful and creative marketing professional to manage the lead generation strategy and marketing campaigns for A2Z Events and Registration Tech—the products that make up our Event Management Solutions (EMS) segment. This position will drive demand for our events products by leveraging a suite of channels including organic SEO, paid search, webinars, trade shows and more to achieve their goals.
PersonifyEmbrace a rewarding remote-first career within an inclusive environment, offering an engaging, exciting, and meaningful employee experience. At Personify, our vision is to be a lifelong technology partner that supports associations, nonprofits and event professionals at every step of their journey.
What You Will Do
You will lead and develop the strategy for our EMS products and work closely with both internal marketing channel experts and external vendors/ agencies to grow the A2Z Events brand.You will create and build compelling emails, blogs, social media posts, and website content to drive marketing demand and strengthen the brand reputation of our Event Management products.You will coordinate with a team of marketing channel experts including paid search, SEO, marketing operations, in-person events, and more on tactics that help you hit your campaign goals.You will help manage the marketing budget for your products and create a forecast each quarter illustrating how your marketing campaign and channel investments will enable us to achieve our lead and pipeline goals.
What You Bring
You have three or more years of marketing and demand generation experience, ideally at a SaaS company.You are a strong creative writer, and you know how to write content and blog posts that will rank on Google for a particular keyword. You have results you can share with us.You are skilled at analyzing marketing data and lead dashboards, and developing a forecast for how you will hit your lead goals each quarter.You are confident in developing campaigns to elicit demand at multiple stages of the marketing funnel and collaborating closely with sales on lead and pipeline progress.You have experience creating and building emails in Marketo, setting up webinars in Zoom, organizing and tracking projects in Asana, and making updates to web pages in WordPress—or have done so in similar platforms.
Join the PersoniFam: A Career with Purpose
Engaging Remote-First Culture: Experience a dynamic company culture that embraces remote-first principles, offering opportunities for team offsites, gatherings at any of our four offices, and a variety of virtual events for both enjoyment and professional development.Inclusive Employee Communities: Connect with our diverse Employee Resource Groups, including People of Color, Women's Network, and the supportive PersoniMoms community, promoting inclusivity and building strong bonds within our team.Collaborative and Knowledge-Sharing Environment: Leverage our collaborative culture through company-wide Slack channels, fostering creativity, celebrating diversity, and sharing insights.Comprehensive Career Development: Engage in our robust career development initiatives, including workshops empowering employees to take ownership of their career paths.Wellness Initiatives: Benefit from company-wide Wellness Days and paid Volunteer Days, promoting both personal well-being and community impact.
Embracing Diversity
At Personify, we're dedicated to diversity and inclusion. We hire across the U.S., Canada, and Portugal to expand our talented team. Our proactive diversity recruitment strategy enhances representation at every company level.
Join us to foster a workplace where diversity is recognized, celebrated, and embraced.
Apply now!
Recognized by BuiltIn Austin in its Best Places to Work Awards for three years in a row in 2019, 2020, and 2021, we spend our days creating a culture where people are comfortable being themselves, feel supported and heard, enjoy each other's company and have an opportunity to shine.
Personify is an equal-opportunity employer. We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related conditions), sexual orientation, gender identity, gender expression, age, veteran or disability status, or other protected characteristics. Personify welcomes and encourages applications from people with disabilities. Accommodation is available on request for candidates taking part in all aspects of the selection process.
Employment offers are contingent on the candidate successfully completing a background investigation in compliance with federal, state/province, and local laws.
The Pay Range For This Role Is85,000 - 95,000 USD per year (Remote - Atlanta, US)
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PersonifyEmbrace a rewarding remote-first career within an inclusive environment, offering an engaging, exciting, and meaningful employee experience. At Personify, our vision is to be a lifelong technology partner that supports associations, nonprofits and event professionals at every step of their journey.
What You Will Do
You will lead and develop the strategy for our EMS products and work closely with both internal marketing channel experts and external vendors/ agencies to grow the A2Z Events brand.You will create and build compelling emails, blogs, social media posts, and website content to drive marketing demand and strengthen the brand reputation of our Event Management products.You will coordinate with a team of marketing channel experts including paid search, SEO, marketing operations, in-person events, and more on tactics that help you hit your campaign goals.You will help manage the marketing budget for your products and create a forecast each quarter illustrating how your marketing campaign and channel investments will enable us to achieve our lead and pipeline goals.
What You Bring
You have three or more years of marketing and demand generation experience, ideally at a SaaS company.You are a strong creative writer, and you know how to write content and blog posts that will rank on Google for a particular keyword. You have results you can share with us.You are skilled at analyzing marketing data and lead dashboards, and developing a forecast for how you will hit your lead goals each quarter.You are confident in developing campaigns to elicit demand at multiple stages of the marketing funnel and collaborating closely with sales on lead and pipeline progress.You have experience creating and building emails in Marketo, setting up webinars in Zoom, organizing and tracking projects in Asana, and making updates to web pages in WordPress—or have done so in similar platforms.
Join the PersoniFam: A Career with Purpose
Engaging Remote-First Culture: Experience a dynamic company culture that embraces remote-first principles, offering opportunities for team offsites, gatherings at any of our four offices, and a variety of virtual events for both enjoyment and professional development.Inclusive Employee Communities: Connect with our diverse Employee Resource Groups, including People of Color, Women's Network, and the supportive PersoniMoms community, promoting inclusivity and building strong bonds within our team.Collaborative and Knowledge-Sharing Environment: Leverage our collaborative culture through company-wide Slack channels, fostering creativity, celebrating diversity, and sharing insights.Comprehensive Career Development: Engage in our robust career development initiatives, including workshops empowering employees to take ownership of their career paths.Wellness Initiatives: Benefit from company-wide Wellness Days and paid Volunteer Days, promoting both personal well-being and community impact.
Embracing Diversity
At Personify, we're dedicated to diversity and inclusion. We hire across the U.S., Canada, and Portugal to expand our talented team. Our proactive diversity recruitment strategy enhances representation at every company level.
Join us to foster a workplace where diversity is recognized, celebrated, and embraced.
Apply now!
Recognized by BuiltIn Austin in its Best Places to Work Awards for three years in a row in 2019, 2020, and 2021, we spend our days creating a culture where people are comfortable being themselves, feel supported and heard, enjoy each other's company and have an opportunity to shine.
Personify is an equal-opportunity employer. We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related conditions), sexual orientation, gender identity, gender expression, age, veteran or disability status, or other protected characteristics. Personify welcomes and encourages applications from people with disabilities. Accommodation is available on request for candidates taking part in all aspects of the selection process.
Employment offers are contingent on the candidate successfully completing a background investigation in compliance with federal, state/province, and local laws.
The Pay Range For This Role Is85,000 - 95,000 USD per year (Remote - Atlanta, US)
#J-18808-Ljbffr