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smartdept. inc.

Creative Strategy Specialist

smartdept. inc., Lincolnshire, Illinois, United States, 60069


smartdept. is searching for a

Creative Strategy Specialist

for a financial services client located in

Riverwoods, Illinois . The ideal candidate will come with

5+ years of experience . This is a

full-time, hybrid , 5-6 month contract opportunity

with the possibility of an extension . Compensation for this position is expected to be

$40-$50/hour

depending on experience level and fit.

What You’ll Do:

Manage the development of agency briefs and briefings that drive smart, insightful, innovative, and inspiring creative solutions.

Challenge the status quo and drive continuous improvement of creative strategies and processes that advance the alignment and integration of marketing efforts.

Create and develop creative intelligence within an emerging agile environment.

Work with business partners, account, and creative team members to drive development of creative brief input prior to submission that will lead to effective creative work, including the development of training, education, and leveraging tools.

Partner with business partners to lead the discovery process to uncover consumer, customer, industry, competitive, and business insights for further exploration, prioritization, and development.

Help facilitate brainstorms and working sessions among key stakeholders to further plan creative campaigns and concepts.

Evaluate creative campaign performance and manage results to drive further messaging, audience, and channel optimizations and extract creative learnings for further testing and implementation.

Stay informed, up-to-date, and report on cultural/social trends and customer views and attitudes to ensure a broader lens of the consumer landscape is at the forefront of creative strategies and creative work developed.

Create an inspiring creative briefing process that drives deeper inspiration of creative teams and generation of innovative ideas and solutions that fuel the business.

Lead the continuous improvement efforts around the creative brief document, auditing inputs, and advising on improvements.

What You’ll Need:

Education/Experience:

Bachelor's degree in marketing, communications, or a related field.

5+ years of experience in marketing, advertising, or a related field.

Ability to think strategically and develop creative solutions.

Proficiency in Microsoft Office Suite and Adobe Creative Suite.

Excellent written communication skills, as well as basic math, computer, and problem-solving skills.

Comfortable using a computer, fast typing skills, and highly proficient and accurate 10-key ability.

A detail-oriented nature is a must for all staff in this department.

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