AVP, Marketing - Confidential Client

Job Description:Role Summary/Purpose:This position will be responsible for leading projects that ensure the continued growth of the client credit card program. Focus will be placed on executing, analyzing and optimizing all marketing campaigns, evolving the program’s omni-channel marketing strategies and assisting in the development of the overall marketing plan across all channels.Essential Responsibilities:Partner with business and client team to lead, develop, implement, and monitor dynamic annual growth plans.Establish and develop key relationships at all levels of partner organization.Understand and incorporate the client's key business objectives, strategic vision, and marketing calendar into the planning process to achieve set objectives.Optimize contractual marketing spend and pursue additional funds to meet growth goals.Identify portfolio segments to target for partner and business gain; test and implement programs to grow these segments.Manage all aspects of the value proposition, including tracking industry trends, competitor's and customer experience metrics. Ensure program profitability and penetration through continued enhancements.Drive program to effectively work in an omni-channel environment. Ensure digital assets are in place and optimized. Push for cutting edge thinking and agenda.Monitor & manage performance of all key credit and marketing metrics vs. plan. Assist in the development of the Synchrony Financial planning cycle.Perform other duties and/or special projects as assigned.Qualifications/Requirements:Bachelor's degree or, in lieu of a degree, a high school diploma/GED and 8 years of marketing experience.A minimum of 5 years of marketing experience, preferably in the retail industry, credit card or financial services, to include (can be concurrent):

3 years of growth marketing leadership with exposure to consumer-facing programs and products.3 years of experience with digital channels - online and mobile.3 years of experience in co-brand or general-purpose credit card product management or retail industry marketing.Ability to travel as needed (~20%).

Desired Characteristics:Prior experience in the retail industry.Wordpress expertise is preferred, competitor software is also acceptable.Experience developing and delivering financial services products via digital channels.Collaborative style and approach with comfort working in a matrixed, decentralized structure.Outstanding communications, relationship building, influencing and collaboration skills.Strategic thinking with ability to develop and implement actionable plans to drive business results.Consumer finance experience and related industry experience. Familiarity with value proposition and/or new product development processes, from concept innovation through go-to-market execution.Direct marketing experience with both acquisition and loyalty/lifecycle channels.Proven ability to partner and communicate effectively with all levels of the organization.Demonstrated project management skills.Grade/Level: 11The salary range for this position is

90,000.00 - 155,000.00

USD Annual and is eligible for an annual bonus based on individual and company performance.Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.Job Family Group:Marketing

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