Quickbase
Director, Marketing Operations
Quickbase, Boston, Massachusetts, us, 02298
At Quickbase, we’re on a mission to end a universal problem: Gray Work. The ad-hoc, manual work we do looking for documents, resources, etc. when technology isn’t working for us—that’s Gray Work, and it negatively impacts productivity, employee well-being and a company’s bottom line. Quickbase’s platform for Dynamic Work Management (the first ever) empowers nearly 12,000 organizations like Consigli, Suffolk, Valvoline, Daifuku and more to take on Gray Work by bringing people, processes, and data together into one central location, so employees can stop chasing information across systems and focus on work that makes an impact.
The Quickbase application development platform uses AI to empower anyone, regardless of technical or developer expertise, to easily build and customize scalable business solutions in just a few clicks, without compromising security, or IT governance and control. By connecting everything through a single source of truth, Quickbase helps businesses mitigate risk, reduce waste, and cut down on unexpected costs. And with automated workflows and granular permissions, the right people will have access to the right information.
Job DescriptionPosition OverviewWe are seeking a dynamic Director of Marketing Operations to lead and transform our marketing operations team. This role requires a strategic thinker with a passion for collaboration and a deep understanding of how to leverage data and technology to drive marketing efficiency and enhance our customer experience. The ideal candidate will excel at simplifying complex processes, improving cross-functional teamwork, and utilizing AI to unlock new levels of productivity and insight.
Key Responsibilities
Strategic Partner: Partner with various marketing functions to develop and implement a cohesive vision for marketing operations. Foster strong relationships with teams across the organization to ensure alignment and effective execution of marketing strategies.Strategic Leadership & Collaboration: Build and lead a high-performing marketing operations team, cultivating a culture of continuous improvement, accountability, and excellence. Collaborate with cross-functional teams, including sales operations, to align marketing efforts with sales objectives, understand alignment between sales and marketing priorities, and assess the impact of changes on upstream and downstream processes.Data-Driven Insights & Analysis: Analyze complex data sets to uncover actionable insights and translate these insights into strategic recommendations that drive marketing performance and operational efficiency. Develop and maintain performance tracking frameworks, including dashboards and scorecards, in collaboration with Business Intelligence (BI) teams.Process Optimization: Simplify and streamline marketing processes to enhance team collaboration and performance. Identify and eliminate internal complexities that hinder the team's ability to deliver exceptional customer experiences. Manage the end-to-end flow including lead routing, scoring, data enrichment, attribution, and tracking.Planning & Performance: Manage the strategic operations roadmap, ensuring alignment with business direction. Communicate the status and reprioritization of items on the roadmap to the marketing leadership team. Work closely with the Financial Planning & Analysis (FP&A) team to manage the marketing budget, including annual planning, performance monitoring, and cost optimization.Technology Support: Oversee and support marketing technology platforms, ensuring their integration and alignment with lead management and revenue processes. Translate strategy into core business requirements for technology and process improvements. Ensure data integrity and effective use of technology to support marketing and sales objectives and to measure the portfolio of strategic bets within the marketing strategy.Program Support: Support the development and execution of strategic marketing programs, campaigns, and revenue plays. Lead operational activities related to program launch, measurement, and learning to drive effectiveness.Customer-Centric Approach: Design and refine processes and systems with a focus on improving the customer experience. Apply AI to unlock productivity in marketing and improve the customer experience.
Qualifications
7+ years of Marketing Operations experience; BS/BA in a related fieldYou can be a strategist and hands-on implementer, thriving in managing multiple cross-functional projects simultaneously in a fast-paced, ever-evolving environmentHighly analytical with the ability to synthesize complex information and datasets into actionable insights and recommendationsYou are technically proficient, with an ability to speak to both the business and technical operators to translate the requirements and challenges across teamsStrong verbal and written communication skills, with the ability to convey complex information in a clear and concise mannerSuccessful track record of working with all levels of management, ability to prioritize and get things done; Strong leadership and team management skills.Advanced proficiency in Microsoft Excel, PowerPoint and BI toolsWorking knowledge of Salesforce, Marketo, Outreach, ZoomInfo, Drift, ChiliPiper, Outreach, Gong or other sales and marketing technology platforms; Past experience leveraging AI and technology to enhance marketing operations and customer experience is a plus.
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The Quickbase application development platform uses AI to empower anyone, regardless of technical or developer expertise, to easily build and customize scalable business solutions in just a few clicks, without compromising security, or IT governance and control. By connecting everything through a single source of truth, Quickbase helps businesses mitigate risk, reduce waste, and cut down on unexpected costs. And with automated workflows and granular permissions, the right people will have access to the right information.
Job DescriptionPosition OverviewWe are seeking a dynamic Director of Marketing Operations to lead and transform our marketing operations team. This role requires a strategic thinker with a passion for collaboration and a deep understanding of how to leverage data and technology to drive marketing efficiency and enhance our customer experience. The ideal candidate will excel at simplifying complex processes, improving cross-functional teamwork, and utilizing AI to unlock new levels of productivity and insight.
Key Responsibilities
Strategic Partner: Partner with various marketing functions to develop and implement a cohesive vision for marketing operations. Foster strong relationships with teams across the organization to ensure alignment and effective execution of marketing strategies.Strategic Leadership & Collaboration: Build and lead a high-performing marketing operations team, cultivating a culture of continuous improvement, accountability, and excellence. Collaborate with cross-functional teams, including sales operations, to align marketing efforts with sales objectives, understand alignment between sales and marketing priorities, and assess the impact of changes on upstream and downstream processes.Data-Driven Insights & Analysis: Analyze complex data sets to uncover actionable insights and translate these insights into strategic recommendations that drive marketing performance and operational efficiency. Develop and maintain performance tracking frameworks, including dashboards and scorecards, in collaboration with Business Intelligence (BI) teams.Process Optimization: Simplify and streamline marketing processes to enhance team collaboration and performance. Identify and eliminate internal complexities that hinder the team's ability to deliver exceptional customer experiences. Manage the end-to-end flow including lead routing, scoring, data enrichment, attribution, and tracking.Planning & Performance: Manage the strategic operations roadmap, ensuring alignment with business direction. Communicate the status and reprioritization of items on the roadmap to the marketing leadership team. Work closely with the Financial Planning & Analysis (FP&A) team to manage the marketing budget, including annual planning, performance monitoring, and cost optimization.Technology Support: Oversee and support marketing technology platforms, ensuring their integration and alignment with lead management and revenue processes. Translate strategy into core business requirements for technology and process improvements. Ensure data integrity and effective use of technology to support marketing and sales objectives and to measure the portfolio of strategic bets within the marketing strategy.Program Support: Support the development and execution of strategic marketing programs, campaigns, and revenue plays. Lead operational activities related to program launch, measurement, and learning to drive effectiveness.Customer-Centric Approach: Design and refine processes and systems with a focus on improving the customer experience. Apply AI to unlock productivity in marketing and improve the customer experience.
Qualifications
7+ years of Marketing Operations experience; BS/BA in a related fieldYou can be a strategist and hands-on implementer, thriving in managing multiple cross-functional projects simultaneously in a fast-paced, ever-evolving environmentHighly analytical with the ability to synthesize complex information and datasets into actionable insights and recommendationsYou are technically proficient, with an ability to speak to both the business and technical operators to translate the requirements and challenges across teamsStrong verbal and written communication skills, with the ability to convey complex information in a clear and concise mannerSuccessful track record of working with all levels of management, ability to prioritize and get things done; Strong leadership and team management skills.Advanced proficiency in Microsoft Excel, PowerPoint and BI toolsWorking knowledge of Salesforce, Marketo, Outreach, ZoomInfo, Drift, ChiliPiper, Outreach, Gong or other sales and marketing technology platforms; Past experience leveraging AI and technology to enhance marketing operations and customer experience is a plus.
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