Roompact LLC
Director of Auxiliary Marketing
Roompact LLC, Ellensburg, Washington, United States, 98926
Press Control+M to start dragging objectJob Duties
Marketing and Communication Management:- Manages marketing and communication for Auxiliary Enterprises, Housing, and partner units.- "Tells the story" of Auxiliary Enterprises departments for both internal and external audiences by leading and assisting each unit in developing creative, forward-thinking, and comprehensive marketing plans and strategies.- Fulfills the needs of all marketing production and implementation for Auxiliary Enterprises, including branding, re-branding, and co-branding, market research, design/video/photo, writing, public relations, marketing consultation, and program management.- Ensures the collaboration of the Auxiliary Marketing team and the partner University Relations teams for the design and production of brand-aligned materials.- Plans and implements promotions and campaigns, coordinating with CWU stakeholders, as well as external corporate and other partners.- Coordinates with CWU University Relations to ensure branding is unified and within established university guidelines.- Leads and assists unit managers and directors with assessment and program review. Assists with the creation of focus groups and advisory committees for all relevant units.- Drafts and coordinates production and distribution of press releases, articles, annual reports, award publications, and other materials to tell the story, win awards, and submit to trade publications and news outlets.- Creates and implements email campaigns, newsletters, and other regular communication for clients.- Seeks areas for collaboration across campus to maximize exposure and messaging.- Assists departments with advertising and managing events.
Social Media, Websites, and Digital Media:- Manages department presence and voice through social media platforms, focusing on student engagement and appropriate promotion of the university.- Develops a social media presence that is engaging, educational, and reflects Auxiliary Enterprises' goals.- Assists clients in managing public presence through social media, website, Google, and other public platforms.- Plans and ensures updated website information for all units as part of the comprehensive and coordinated marketing plan.- Plans, executes, and supports digital ads and campaigns, menu and digital displays, marketing needs for apps, and other digital media and promotions.- Coordinates with marketing team in update of all digital and print outlets in which Auxiliary Enterprises is represented.
Supervisory and Budget Duties:- Develops key performance indicators and monitors departmental performance for continuous improvement, quality assurance, and resource stewardship.- Oversees and manages the department budget.- Supervises and collaborates with full-time marketing and design staff and student employees/interns.- Develops new employee onboarding plan.- Clearly defines performance expectations, ensures accountability, and provides ongoing informal feedback, coaching, and mentoring.- Oversees and directs the work of staff; serves as mentor, coach and leader, and resolves complaints or issues.- Develops and fosters supportive working relationships, motivation and engagement.- Recognizes employees for good performance.- Schedules employee work hours/shifts; monitor hours worked; approve payable time and absence requests.- Actively engages in recruitment and hiring new employees.- Promotes professional development opportunities.- Takes corrective action in a timely manner.- Recognizes value of and promotes diverse workforce. Values and encourages diverse perspectives, creativity and teamwork.- Other duties as assigned.
Minimum Qualifications
Bachelor's degree in Marketing, Business, or related field plus 2 years' experience.Exceptional writing and proofreading skills.Demonstrated ability to create and communicate a vision.Demonstrated ability to develop cohesive and creativity marketing campaigns.Extensive knowledge and understanding of social media platforms.Understanding of website development software and strategies.Knowledge of Adobe Illustrator, InDesign, Photoshop and other software solutions and/or understanding and practice of design principles, software, and applications from concept to post-production, and knowledge and understanding of video production.Demonstrated willingness and/or experience working with students and/or co-workers from a wide range of abilities, backgrounds and experiences.OR applicable combination of education and/or experience which demonstrates the ability to perform the essential functions of the position.Preferred QualificationsMaster's degree in Marketing, Business, MBA, or related field.Experience working in higher education.Supervisory experience.Use and understanding of project management tools and processes.Assessment and program review experience.Experience or interest in mentoring students from a variety of backgrounds.Demonstrated commitment to improving access to higher education for students through various activities.Accountability/Dependability:
Accepts responsibility for quality of own work; acknowledges and corrects mistakes. Shows up on time, meets standards, deadlines and work schedules.Judgment:
Makes timely, informed decisions. Analyzes options and determines appropriate course of action.Teamwork:
Promotes cooperation and mutual support to achieve goals. Encourages participation and mutual support.Adaptability/Flexibility:
Responds positively to changing business needs and responsibilities. Adapts approach and methods to achieve results; recovers quickly from setbacks and finds alternatives.Commitment to Diversity:
Recognizes the value of diversity and helps create environment that supports and embraces diversity.Don't meet every single requirement? At CWU we're dedicated to building a diverse, inclusive, and authentic workplace, so if you're excited about this role but your experience doesn't align perfectly with every requirement, we encourage you to apply anyway. This may be the job for you!Salary
: This position has a minimum annual salary of $64,974 and maximum annual salary of $94,213. The Hiring Department's expected hiring range is $65,000 - $80,000. In accordance with RCW 49.58.110, the above salary reflects the full salary range for this position. Individual placement within the hiring range is based on the candidate's current experience, education, skills, and abilities related to the position.Working Conditions
: Work is performed in an indoor office setting with frequent in-person interactions. It is essential to be able to remain at a desk/computer workstation for prolonged periods of time, perform extensive data entry and other computer-related tasks and create/maintain filing systems for departmental records. Some evening or weekend work and/or occasional travel may be required.Benefits
: CWU offers a comprehensive benefits package including medical and dental insurance, retirement and optional savings plans, life and disability insurance, along with vacation and sick leave plans depending on employment classification. For additional information please visit Benefits, Perks, and Leave.To apply for this position, you must complete the on-line application and attach:A detailed cover letter clearly demonstrating how your education and experience: (a) meet the required (and, as applicable, preferred) qualifications, and (b) demonstrate the ability to perform the responsibilities as described by the posting;Resume including work history, education, training; andContact information for three professional references.Screening Begins: August 18, 2024**Priority will be given to applications received by the screening date. Incomplete applications may not be considered.Please contact Human Resources at hr@cwu.edu or 509-963-1202 if you require technical assistance with the on-line application process.Conditions of Employment
Background Check/Reference Check Process:Prior to employment, final candidate(s) will be required to sign a Sexual Misconduct disclosure in pursuant to RCW 28B.112.080 and submit to a background check. All information obtained through background investigations will be strictly confidential and revealed only to those required to have access.
Notice to Prospective Employees:Affirmative Action/Equal Opportunity StatementCentral Washington University is an EEO/AA/Title IX Institution. Central Washington University's policies and practices affirm and actively promote the rights of all individuals to equal opportunity in education and employment. Discrimination on the basis of race, color, creed, religion, national origin, sex, sexual orientation, gender identity and gender expression, age, marital status, disability, or status as a protected veteran is prohibited. The university provides an internal procedure for reporting discrimination and affords protection against retaliation for participating in the complaint process. Central Washington University complies with all applicable federal, state, and local laws, regulations, and executive orders including when soliciting bids and in the fulfillment of all contracts with governmental agencies. Direct related inquiries to Civil Rights Compliance, 202 Barge Hall, Ellensburg, WA 98926-7501; Telephone 509-963-2050; or email crc@cwu.edu.DEI StatementJustice, equity, diversity, and inclusion are all core to CWU's mission, vision and values to increase access to higher education for everyone regardless of identity. At CWU we work to ensure everyone's voice is not only heard but recognized and valued. We consistently strive to provide a safe, welcoming, and forward-thinking institution for all employees, students, and community members.Reasonable AccommodationsCentral Washington University provides reasonable accommodations to qualified individuals with disabilities who are employees or applicants for employment. Employment opportunities will not be denied because of the need to make reasonable accommodations for a qualified individual with a disability. If you need assistance or accommodation in applying because of a disability, please contact Human Resources at HR@cwu.edu or call 509-963-1202. This job announcement and other material on this site will be made available in alternate formats upon request to an individual with a disability.Annual Security and Fire Safety Report (Clery Act)For the Central Washington University Annual Security and Fire Safety Report (i.e. Clery Report) which includes statistics about reported crimes and information about campus security policies, available online here or call CWU Police and Parking Services at 509-963-2959 for a paper copy.
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Marketing and Communication Management:- Manages marketing and communication for Auxiliary Enterprises, Housing, and partner units.- "Tells the story" of Auxiliary Enterprises departments for both internal and external audiences by leading and assisting each unit in developing creative, forward-thinking, and comprehensive marketing plans and strategies.- Fulfills the needs of all marketing production and implementation for Auxiliary Enterprises, including branding, re-branding, and co-branding, market research, design/video/photo, writing, public relations, marketing consultation, and program management.- Ensures the collaboration of the Auxiliary Marketing team and the partner University Relations teams for the design and production of brand-aligned materials.- Plans and implements promotions and campaigns, coordinating with CWU stakeholders, as well as external corporate and other partners.- Coordinates with CWU University Relations to ensure branding is unified and within established university guidelines.- Leads and assists unit managers and directors with assessment and program review. Assists with the creation of focus groups and advisory committees for all relevant units.- Drafts and coordinates production and distribution of press releases, articles, annual reports, award publications, and other materials to tell the story, win awards, and submit to trade publications and news outlets.- Creates and implements email campaigns, newsletters, and other regular communication for clients.- Seeks areas for collaboration across campus to maximize exposure and messaging.- Assists departments with advertising and managing events.
Social Media, Websites, and Digital Media:- Manages department presence and voice through social media platforms, focusing on student engagement and appropriate promotion of the university.- Develops a social media presence that is engaging, educational, and reflects Auxiliary Enterprises' goals.- Assists clients in managing public presence through social media, website, Google, and other public platforms.- Plans and ensures updated website information for all units as part of the comprehensive and coordinated marketing plan.- Plans, executes, and supports digital ads and campaigns, menu and digital displays, marketing needs for apps, and other digital media and promotions.- Coordinates with marketing team in update of all digital and print outlets in which Auxiliary Enterprises is represented.
Supervisory and Budget Duties:- Develops key performance indicators and monitors departmental performance for continuous improvement, quality assurance, and resource stewardship.- Oversees and manages the department budget.- Supervises and collaborates with full-time marketing and design staff and student employees/interns.- Develops new employee onboarding plan.- Clearly defines performance expectations, ensures accountability, and provides ongoing informal feedback, coaching, and mentoring.- Oversees and directs the work of staff; serves as mentor, coach and leader, and resolves complaints or issues.- Develops and fosters supportive working relationships, motivation and engagement.- Recognizes employees for good performance.- Schedules employee work hours/shifts; monitor hours worked; approve payable time and absence requests.- Actively engages in recruitment and hiring new employees.- Promotes professional development opportunities.- Takes corrective action in a timely manner.- Recognizes value of and promotes diverse workforce. Values and encourages diverse perspectives, creativity and teamwork.- Other duties as assigned.
Minimum Qualifications
Bachelor's degree in Marketing, Business, or related field plus 2 years' experience.Exceptional writing and proofreading skills.Demonstrated ability to create and communicate a vision.Demonstrated ability to develop cohesive and creativity marketing campaigns.Extensive knowledge and understanding of social media platforms.Understanding of website development software and strategies.Knowledge of Adobe Illustrator, InDesign, Photoshop and other software solutions and/or understanding and practice of design principles, software, and applications from concept to post-production, and knowledge and understanding of video production.Demonstrated willingness and/or experience working with students and/or co-workers from a wide range of abilities, backgrounds and experiences.OR applicable combination of education and/or experience which demonstrates the ability to perform the essential functions of the position.Preferred QualificationsMaster's degree in Marketing, Business, MBA, or related field.Experience working in higher education.Supervisory experience.Use and understanding of project management tools and processes.Assessment and program review experience.Experience or interest in mentoring students from a variety of backgrounds.Demonstrated commitment to improving access to higher education for students through various activities.Accountability/Dependability:
Accepts responsibility for quality of own work; acknowledges and corrects mistakes. Shows up on time, meets standards, deadlines and work schedules.Judgment:
Makes timely, informed decisions. Analyzes options and determines appropriate course of action.Teamwork:
Promotes cooperation and mutual support to achieve goals. Encourages participation and mutual support.Adaptability/Flexibility:
Responds positively to changing business needs and responsibilities. Adapts approach and methods to achieve results; recovers quickly from setbacks and finds alternatives.Commitment to Diversity:
Recognizes the value of diversity and helps create environment that supports and embraces diversity.Don't meet every single requirement? At CWU we're dedicated to building a diverse, inclusive, and authentic workplace, so if you're excited about this role but your experience doesn't align perfectly with every requirement, we encourage you to apply anyway. This may be the job for you!Salary
: This position has a minimum annual salary of $64,974 and maximum annual salary of $94,213. The Hiring Department's expected hiring range is $65,000 - $80,000. In accordance with RCW 49.58.110, the above salary reflects the full salary range for this position. Individual placement within the hiring range is based on the candidate's current experience, education, skills, and abilities related to the position.Working Conditions
: Work is performed in an indoor office setting with frequent in-person interactions. It is essential to be able to remain at a desk/computer workstation for prolonged periods of time, perform extensive data entry and other computer-related tasks and create/maintain filing systems for departmental records. Some evening or weekend work and/or occasional travel may be required.Benefits
: CWU offers a comprehensive benefits package including medical and dental insurance, retirement and optional savings plans, life and disability insurance, along with vacation and sick leave plans depending on employment classification. For additional information please visit Benefits, Perks, and Leave.To apply for this position, you must complete the on-line application and attach:A detailed cover letter clearly demonstrating how your education and experience: (a) meet the required (and, as applicable, preferred) qualifications, and (b) demonstrate the ability to perform the responsibilities as described by the posting;Resume including work history, education, training; andContact information for three professional references.Screening Begins: August 18, 2024**Priority will be given to applications received by the screening date. Incomplete applications may not be considered.Please contact Human Resources at hr@cwu.edu or 509-963-1202 if you require technical assistance with the on-line application process.Conditions of Employment
Background Check/Reference Check Process:Prior to employment, final candidate(s) will be required to sign a Sexual Misconduct disclosure in pursuant to RCW 28B.112.080 and submit to a background check. All information obtained through background investigations will be strictly confidential and revealed only to those required to have access.
Notice to Prospective Employees:Affirmative Action/Equal Opportunity StatementCentral Washington University is an EEO/AA/Title IX Institution. Central Washington University's policies and practices affirm and actively promote the rights of all individuals to equal opportunity in education and employment. Discrimination on the basis of race, color, creed, religion, national origin, sex, sexual orientation, gender identity and gender expression, age, marital status, disability, or status as a protected veteran is prohibited. The university provides an internal procedure for reporting discrimination and affords protection against retaliation for participating in the complaint process. Central Washington University complies with all applicable federal, state, and local laws, regulations, and executive orders including when soliciting bids and in the fulfillment of all contracts with governmental agencies. Direct related inquiries to Civil Rights Compliance, 202 Barge Hall, Ellensburg, WA 98926-7501; Telephone 509-963-2050; or email crc@cwu.edu.DEI StatementJustice, equity, diversity, and inclusion are all core to CWU's mission, vision and values to increase access to higher education for everyone regardless of identity. At CWU we work to ensure everyone's voice is not only heard but recognized and valued. We consistently strive to provide a safe, welcoming, and forward-thinking institution for all employees, students, and community members.Reasonable AccommodationsCentral Washington University provides reasonable accommodations to qualified individuals with disabilities who are employees or applicants for employment. Employment opportunities will not be denied because of the need to make reasonable accommodations for a qualified individual with a disability. If you need assistance or accommodation in applying because of a disability, please contact Human Resources at HR@cwu.edu or call 509-963-1202. This job announcement and other material on this site will be made available in alternate formats upon request to an individual with a disability.Annual Security and Fire Safety Report (Clery Act)For the Central Washington University Annual Security and Fire Safety Report (i.e. Clery Report) which includes statistics about reported crimes and information about campus security policies, available online here or call CWU Police and Parking Services at 509-963-2959 for a paper copy.
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