NextEra Energy Resources
Lead Product Marketing Strategist
NextEra Energy Resources, Houston, Texas, United States, 77246
Lead Product Marketing Strategist
Date:
Aug 26, 2024Company:
NextEra EnergyRequisition ID:
81503NextEra Energy Resources
is the world's largest generator of renewable energy from the wind and sun, and a world leader in battery storage. We provide energy-related products and services that grow our economy, protect the environment, support our communities and help customers meet their energy needs. We are leading the decarbonization of the U.S. economy with our goal to reach Real Zero carbon emissions from our operations by 2045 while improving customer affordability and reliability. Are you interested in creating a cleaner environment for future generations? Join our world-class, innovative team today.Position Specific DescriptionCome join our marketing team! We are seeking a high energy Lead Marketing Strategist on our Enterprise Marketing team! This position will be responsible for developing B2B online and offline campaign strategies, managing budgets, analyzing marketing metrics and assisting the field Sales team in booking new business. In this hands-on role, they will develop strategic vision while also executing tactical activities to get the job done. Key aspects of the role include email marketing, social media marketing, sales collateral creation, copywriting and marketing data manipulation. This person is responsible for managing event logistics including pre-event planning, on-site coordination, budget management, advertising and sponsorship opportunities and post-event lead and communication management. The ideal candidate will be able to think creatively, offering insights and solutions to achieve sales targets. This position reports to the Manager of Marketing.Job Overview
Job Duties & Responsibilities
Develops product definition and go-to-market strategies for new productsLeads ongoing program acquisition and retention strategies, which may include campaign and content developmentLeads customer market research efforts around product/market fit, segmentation, messaging, or pain points in conjunction with the Research and Insights teamServes as marketing lead and primary contact with product owners; presents program KPIs regularly at the executive or Senior Leadership levelEstablishes and manages program marketing budgetsAligns and drives cross-functional collaboration among internal and external marketing partners across communications, research, creative, digital experience, email, digital marketing, customer service, and product management to maximize marketing program effectiveness and drive cost efficienciesIdentifies cross-selling/upselling strategies across product portfolio and drives cross-functional collaboration to implement strategies where applicableEnsures compliance of marketing programs with regulatory, legal, customer privacy policies, and establishes and enforces clear processes to ensure quality control and assurance in marketing executionPerforms other job-related duties as assignedRequired Qualifications
High School Grad / GEDBachelor's or Equivalent ExperienceExperience: 6+ yearsPreferred Qualifications
Bachelor's DegreeEmployee Group:
ExemptEmployee Type:
Full TimeJob Category:
Marketing/CommunicationsOrganization:
Gexa Energy, LPRelocation Provided:
NoNextEra Energy is an Equal Opportunity Employer. Qualified applicants are considered for employment without regard to race, color, age, national origin, religion, marital status, sex, sexual orientation, gender identity, gender expression, genetics, disability, protected veteran status or any other basis prohibited by law. We are committed to a diverse and inclusive workplace.
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Date:
Aug 26, 2024Company:
NextEra EnergyRequisition ID:
81503NextEra Energy Resources
is the world's largest generator of renewable energy from the wind and sun, and a world leader in battery storage. We provide energy-related products and services that grow our economy, protect the environment, support our communities and help customers meet their energy needs. We are leading the decarbonization of the U.S. economy with our goal to reach Real Zero carbon emissions from our operations by 2045 while improving customer affordability and reliability. Are you interested in creating a cleaner environment for future generations? Join our world-class, innovative team today.Position Specific DescriptionCome join our marketing team! We are seeking a high energy Lead Marketing Strategist on our Enterprise Marketing team! This position will be responsible for developing B2B online and offline campaign strategies, managing budgets, analyzing marketing metrics and assisting the field Sales team in booking new business. In this hands-on role, they will develop strategic vision while also executing tactical activities to get the job done. Key aspects of the role include email marketing, social media marketing, sales collateral creation, copywriting and marketing data manipulation. This person is responsible for managing event logistics including pre-event planning, on-site coordination, budget management, advertising and sponsorship opportunities and post-event lead and communication management. The ideal candidate will be able to think creatively, offering insights and solutions to achieve sales targets. This position reports to the Manager of Marketing.Job Overview
Job Duties & Responsibilities
Develops product definition and go-to-market strategies for new productsLeads ongoing program acquisition and retention strategies, which may include campaign and content developmentLeads customer market research efforts around product/market fit, segmentation, messaging, or pain points in conjunction with the Research and Insights teamServes as marketing lead and primary contact with product owners; presents program KPIs regularly at the executive or Senior Leadership levelEstablishes and manages program marketing budgetsAligns and drives cross-functional collaboration among internal and external marketing partners across communications, research, creative, digital experience, email, digital marketing, customer service, and product management to maximize marketing program effectiveness and drive cost efficienciesIdentifies cross-selling/upselling strategies across product portfolio and drives cross-functional collaboration to implement strategies where applicableEnsures compliance of marketing programs with regulatory, legal, customer privacy policies, and establishes and enforces clear processes to ensure quality control and assurance in marketing executionPerforms other job-related duties as assignedRequired Qualifications
High School Grad / GEDBachelor's or Equivalent ExperienceExperience: 6+ yearsPreferred Qualifications
Bachelor's DegreeEmployee Group:
ExemptEmployee Type:
Full TimeJob Category:
Marketing/CommunicationsOrganization:
Gexa Energy, LPRelocation Provided:
NoNextEra Energy is an Equal Opportunity Employer. Qualified applicants are considered for employment without regard to race, color, age, national origin, religion, marital status, sex, sexual orientation, gender identity, gender expression, genetics, disability, protected veteran status or any other basis prohibited by law. We are committed to a diverse and inclusive workplace.
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