Senior Marketing Specialist

Company OverviewNabors is a leading provider of advanced technology for the energy industry. With operations in about 20 countries, Nabors has established a global network of people, technology and equipment to deploy solutions that deliver safe, efficient and responsible hydrocarbon production. By leveraging its core competencies, particularly in drilling, engineering, automation, data science and manufacturing, Nabors aims to innovate the future of energy and enable the transition to a lower carbon world.Nabors is committed to providing equal employment opportunities to all employees and applicants and prohibiting discrimination and harassment of any type without regard to race, religion, age, color, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This applies to all terms and conditions of employment including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. To learn more about our Fair Employment practices, please refer to the Nabors Code of Conduct.JOB SUMMARYThe Senior Marketing Specialist, Technology and Services, will play a pivotal role in crafting and executing strategic marketing initiatives that resonate with drilling contractors. Our broad portfolio of products and solutions empower drillers to elevate their people, performance and customers.Reporting to the Senior Marketing Manager, and in collaboration with the broader team, the candidate’s primary focus will be promoting the digital, automation and decarbonization product lines, while also supporting core offerings and services such as robotics, capital equipment, tubular running services, managed pressure drilling, wellbore placement and aftermarket services.DUTIES AND RESPONSIBILITIESDevelop strong relationships and collaborate with the sales team, product line managers, executives and customersDesign and deliver measurable digital campaigns that leverage paid, earned, shared and owned contentCreate marketing brochures, case studies, presentations and other marketing collateralContribute to the production of videos, animations and graphicsOversee a social media content calendar and paid targeting campaignsManage media opportunities (interview, by-lines, op-eds) with the trade pressSupport trade show planning and execution internationallyAssist product teams in the development and submission of abstracts, technical papers and presentationsPerform data analyses and data entry to support sales and marketing projectsSupport sales enablement with a lead pipeline, tracking converted opportunities and monitoring marketing-influenced revenueDesign and conduct global customer surveysPerform other duties as assigned

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