Karbon
Growth Marketing Manager
Karbon, Chicago, Illinois, United States, 60290
About Karbon
Karbon is the global leader in practice management software for growth-minded accounting firms. We provide an award-winning, highly collaborative cloud platform that streamlines work and communication, enabling the average accounting firm using Karbon to save 16 hours per week, per employee.
We have customers in 34 countries and have grown into a globally distributed team, with our people based throughout the US, Australia, New Zealand, Canada, the United Kingdom, and the Philippines. We are well-funded, ranked #1 on G2, have a fantastic team culture built on our values, are growing rapidly, and making a global impact.
Karbon is looking for a driven marketer capable of wearing many hats to play a significant role in driving our next phase of growth. You should be a strategic thinker who also loves executing on a tactical level.
You will work hands-on to lead marketing initiatives and execute experiments across a variety of channels to unlock new areas of growth. This role is for marketers who love to be scrappy, test new ideas, analyze results, and refine their strategies.Some Of Your Main Responsibilities Will Include
Managing our paid advertising strategy in partnership with our paid marketing agency to ensure pipeline is generated at increasing efficiency and effectivenessCampaign analysis to extract insights and guide actionable changes that will accelerate performance across conversion, engagement, and acquisitionDelivering revenue through customer-led growth by building and managing customer referral and affiliate programsReporting results, tracking performance, and identifying opportunities for improvementTesting various marketing experiments to optimize lead and pipeline generation across a variety of channels including, but not limited to, advertising, partnerships, customer-led growth, sponsorship, outbound, ABM, and conversion rate optimizationAnalyzing performance data to continuously refine strategies and achieve target goalsPartnering with the VP of Marketing, Product Marketing Managers, Content Managers and Designers to find creative ways to promote product launches, content, events and other marketing campaignsEnsuring that the Karbon brand is communicated at a high standard through all performance marketing activitiesInnovating to improve the performance and efficiency of all marketing effortsAbout You
You’re the right person for this role if you have:5+ years of experience in growth, performance or digital marketing roles, with a proven track record of driving growth for business or projects under your leadershipKnowledge of performance marketing channels, ranging from paid search and social media to SEOA data-driven mindset, balanced with a nimble and creative approach to developing marketing campaigns and initiativesA desire to play the player/coach role—this is a leadership position but equally you will be expected to roll up your sleeves and executeAn understanding of conversion rate optimization and effective ad copyAn ability to look at data, numbers, customer research and qualitative data, and use it to understand what’s happening and what people needAn ability to adapt to different marketing channels and constantly expand your own skills and knowledgeContent and copy skills—you’re great with words, you can get a point across in a concise manner, you can channel the voice of the customer and adapt to write for different audiencesA love for working with technologyKnowledge of the accounting industry and/or accounting technology ecosystem, or if not, a willingness to get to know this industry inside and outWest coast based or ability to work PST time zoneAs we hire across various locations within the USA we are required by law to include a reasonable estimate of the compensation range for this role. The range provided is broad and takes into consideration a wide range of factors that are reviewed when making a hiring decision, such as physical location/cost of living in that location, years of experience, skills, and other business needs. It is not typical for a candidate to be hired at or near the top of the pay range and each compensation decision is dependent on each individual case. The base salary is one component of the total compensation package, which for some roles may include a target bonus, for some roles very competitive equity grant, and very generous benefits. While we believe competitive compensation is a critical aspect of you deciding to join us, we do hope you also spend time considering why our mission, purpose and values are right for you. We are creating something transformational here, and we hope you are as excited about the future as we are!The Estimated Base Salary Range For This Role Is
$115,000—$135,000 USDKarbon embraces diversity and inclusion, aligning with our values as a business. Research has shown that women and underrepresented groups are less likely to apply to jobs unless they meet every single criteria. If you've made it this far in the job description but your past experience doesn't perfectly align, we do encourage you to still apply. You could still be the right person for the role!When we look for talent to join our team, we want unique, creative, and amazing people that align with values, and help us build a world-class product and company. We recruit and reward people based on capability and performance. We don’t discriminate based on race, gender, sexual orientation, gender identity or expression, lifestyle, age, educational background, national origin, religion, physical or cognitive ability, and other diversity dimensions that may hinder inclusion in the organization.Generally, if you are a good person, we want to talk to you. If there are any adjustments or accommodations that we can make to assist you during the recruitment process, and your journey at Karbon, contact us at
people.support@karbonhq.com
for a confidential discussion.At this time, we request that agency referrals are not submitted for this position. We appreciate your understanding and encourage direct applications from interested candidates. Thank you!
#J-18808-Ljbffr
Karbon is the global leader in practice management software for growth-minded accounting firms. We provide an award-winning, highly collaborative cloud platform that streamlines work and communication, enabling the average accounting firm using Karbon to save 16 hours per week, per employee.
We have customers in 34 countries and have grown into a globally distributed team, with our people based throughout the US, Australia, New Zealand, Canada, the United Kingdom, and the Philippines. We are well-funded, ranked #1 on G2, have a fantastic team culture built on our values, are growing rapidly, and making a global impact.
Karbon is looking for a driven marketer capable of wearing many hats to play a significant role in driving our next phase of growth. You should be a strategic thinker who also loves executing on a tactical level.
You will work hands-on to lead marketing initiatives and execute experiments across a variety of channels to unlock new areas of growth. This role is for marketers who love to be scrappy, test new ideas, analyze results, and refine their strategies.Some Of Your Main Responsibilities Will Include
Managing our paid advertising strategy in partnership with our paid marketing agency to ensure pipeline is generated at increasing efficiency and effectivenessCampaign analysis to extract insights and guide actionable changes that will accelerate performance across conversion, engagement, and acquisitionDelivering revenue through customer-led growth by building and managing customer referral and affiliate programsReporting results, tracking performance, and identifying opportunities for improvementTesting various marketing experiments to optimize lead and pipeline generation across a variety of channels including, but not limited to, advertising, partnerships, customer-led growth, sponsorship, outbound, ABM, and conversion rate optimizationAnalyzing performance data to continuously refine strategies and achieve target goalsPartnering with the VP of Marketing, Product Marketing Managers, Content Managers and Designers to find creative ways to promote product launches, content, events and other marketing campaignsEnsuring that the Karbon brand is communicated at a high standard through all performance marketing activitiesInnovating to improve the performance and efficiency of all marketing effortsAbout You
You’re the right person for this role if you have:5+ years of experience in growth, performance or digital marketing roles, with a proven track record of driving growth for business or projects under your leadershipKnowledge of performance marketing channels, ranging from paid search and social media to SEOA data-driven mindset, balanced with a nimble and creative approach to developing marketing campaigns and initiativesA desire to play the player/coach role—this is a leadership position but equally you will be expected to roll up your sleeves and executeAn understanding of conversion rate optimization and effective ad copyAn ability to look at data, numbers, customer research and qualitative data, and use it to understand what’s happening and what people needAn ability to adapt to different marketing channels and constantly expand your own skills and knowledgeContent and copy skills—you’re great with words, you can get a point across in a concise manner, you can channel the voice of the customer and adapt to write for different audiencesA love for working with technologyKnowledge of the accounting industry and/or accounting technology ecosystem, or if not, a willingness to get to know this industry inside and outWest coast based or ability to work PST time zoneAs we hire across various locations within the USA we are required by law to include a reasonable estimate of the compensation range for this role. The range provided is broad and takes into consideration a wide range of factors that are reviewed when making a hiring decision, such as physical location/cost of living in that location, years of experience, skills, and other business needs. It is not typical for a candidate to be hired at or near the top of the pay range and each compensation decision is dependent on each individual case. The base salary is one component of the total compensation package, which for some roles may include a target bonus, for some roles very competitive equity grant, and very generous benefits. While we believe competitive compensation is a critical aspect of you deciding to join us, we do hope you also spend time considering why our mission, purpose and values are right for you. We are creating something transformational here, and we hope you are as excited about the future as we are!The Estimated Base Salary Range For This Role Is
$115,000—$135,000 USDKarbon embraces diversity and inclusion, aligning with our values as a business. Research has shown that women and underrepresented groups are less likely to apply to jobs unless they meet every single criteria. If you've made it this far in the job description but your past experience doesn't perfectly align, we do encourage you to still apply. You could still be the right person for the role!When we look for talent to join our team, we want unique, creative, and amazing people that align with values, and help us build a world-class product and company. We recruit and reward people based on capability and performance. We don’t discriminate based on race, gender, sexual orientation, gender identity or expression, lifestyle, age, educational background, national origin, religion, physical or cognitive ability, and other diversity dimensions that may hinder inclusion in the organization.Generally, if you are a good person, we want to talk to you. If there are any adjustments or accommodations that we can make to assist you during the recruitment process, and your journey at Karbon, contact us at
people.support@karbonhq.com
for a confidential discussion.At this time, we request that agency referrals are not submitted for this position. We appreciate your understanding and encourage direct applications from interested candidates. Thank you!
#J-18808-Ljbffr