Tyson Foods, Inc.
Senior Director Brand Design
Tyson Foods, Inc., Springdale, Arkansas, us, 72766
Job Description:
Senior Director Brand Design
at
Tyson Foods, Inc. , located in
Springdale, AR ,
United States .This position requires a
Bachelor's Degree
in a relevant field.Job Responsibility:
The Senior Director, Brand Design will be the senior subject matter expert on brand design, visual brand identity, and brand packaging representing the portfolio of brands at Tyson Foods. This role is part of the Enterprise Growth Team and reports to the VP, Marketing Communications & Design. Responsibilities include leading the development and implementation of best practices related to branding and brand packaging for all Core brands and Innovation across the enterprise.Essential Duties and Responsibilities:Oversee the packaging design strategy and creative development process from inception to design finalization for all base and innovation brands and products.Set the Design vision for the organization and build the internal Design capabilities required to deliver on that vision.Curate, hire, and oversee all Design agency partners responsible for the execution of Design projects.Oversee and co-author Design briefs.Lead partnership with Packaging Engineering and Art Production to optimize the Design process and ensure all work adheres to packaging spec requirements.Sell design recommendations to senior leadership.Develop and lead design training programs for the Tyson organization at large.Collaborate with Consumer Insights on Design research best practices, Brand Distinctive Assets, and project-specific consumer research plans.Ensure organizational compliance with established digital packaging workflow system.Lead decision-making process regarding selection of external agencies and photographers.Accountable for ensuring all design concepts are aligned with brand strategies and style guides prior to implementation.Provide art direction at critical photo shoots either on site or remotely as necessary.The ideal candidate will:Be an influencer and educator with mastery of the discipline and skills necessary to encourage intelligent risk-taking.Possess strong communication skills and the ability to inspire talent.Excel at problem solving through design and be comfortable operating in a fast-paced environment.Effectively translate marketing objectives into inspirational design strategies.Understand various packaging printing processes to ensure commercially executable designs.Have strong presentation skills with the ability to sell ideas by inspiring and motivating clients.Demonstrate a high level of attention to detail and the ability to prioritize multiple tasks.Requirements:EDUCATION:
Bachelor's degree, preferably in Communications, Graphic Design, or related field.EXPERIENCE:
Minimum of 10+ years of packaging design experience, client and/or agency side, with some agency side experience and CPG experience preferred.COMPUTER SKILLS:
Knowledge of Microsoft Office and Macintosh operating systems, including Adobe Creative Suite.SUPERVISORY:
Supervise 2+ direct reports.TRAVEL:
WORK SHIFT:
1ST SHIFT (United States of America).Tyson is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will be considered without regard to race, national origin, color, religion, age, genetics, sex, sexual orientation, gender identity, disability or veteran status.We provide our team members and their families with paid time off; 401(k) plans; affordable health, life, dental, vision, and prescription drug benefits; and more.Keywords: Springdale jobsClosed Date:
2024-09-26
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Senior Director Brand Design
at
Tyson Foods, Inc. , located in
Springdale, AR ,
United States .This position requires a
Bachelor's Degree
in a relevant field.Job Responsibility:
The Senior Director, Brand Design will be the senior subject matter expert on brand design, visual brand identity, and brand packaging representing the portfolio of brands at Tyson Foods. This role is part of the Enterprise Growth Team and reports to the VP, Marketing Communications & Design. Responsibilities include leading the development and implementation of best practices related to branding and brand packaging for all Core brands and Innovation across the enterprise.Essential Duties and Responsibilities:Oversee the packaging design strategy and creative development process from inception to design finalization for all base and innovation brands and products.Set the Design vision for the organization and build the internal Design capabilities required to deliver on that vision.Curate, hire, and oversee all Design agency partners responsible for the execution of Design projects.Oversee and co-author Design briefs.Lead partnership with Packaging Engineering and Art Production to optimize the Design process and ensure all work adheres to packaging spec requirements.Sell design recommendations to senior leadership.Develop and lead design training programs for the Tyson organization at large.Collaborate with Consumer Insights on Design research best practices, Brand Distinctive Assets, and project-specific consumer research plans.Ensure organizational compliance with established digital packaging workflow system.Lead decision-making process regarding selection of external agencies and photographers.Accountable for ensuring all design concepts are aligned with brand strategies and style guides prior to implementation.Provide art direction at critical photo shoots either on site or remotely as necessary.The ideal candidate will:Be an influencer and educator with mastery of the discipline and skills necessary to encourage intelligent risk-taking.Possess strong communication skills and the ability to inspire talent.Excel at problem solving through design and be comfortable operating in a fast-paced environment.Effectively translate marketing objectives into inspirational design strategies.Understand various packaging printing processes to ensure commercially executable designs.Have strong presentation skills with the ability to sell ideas by inspiring and motivating clients.Demonstrate a high level of attention to detail and the ability to prioritize multiple tasks.Requirements:EDUCATION:
Bachelor's degree, preferably in Communications, Graphic Design, or related field.EXPERIENCE:
Minimum of 10+ years of packaging design experience, client and/or agency side, with some agency side experience and CPG experience preferred.COMPUTER SKILLS:
Knowledge of Microsoft Office and Macintosh operating systems, including Adobe Creative Suite.SUPERVISORY:
Supervise 2+ direct reports.TRAVEL:
WORK SHIFT:
1ST SHIFT (United States of America).Tyson is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will be considered without regard to race, national origin, color, religion, age, genetics, sex, sexual orientation, gender identity, disability or veteran status.We provide our team members and their families with paid time off; 401(k) plans; affordable health, life, dental, vision, and prescription drug benefits; and more.Keywords: Springdale jobsClosed Date:
2024-09-26
#J-18808-Ljbffr