Workshop Recruitment
Senior Marketing Executive
Workshop Recruitment, Sussex, Wisconsin, United States, 53089
The Senior Marketing Executive will be a dynamic, personable and enthusiastic individual. You will enjoy the freedom to express your creative side by planning, executing and evaluating a wide and varied range of digital marketing campaigns across email, web, social and more.Key duties of the Senior Marketing ExecutiveContributing to all activities detailed within the marketing plan with a view to helping the team achieve its monthly targets around lead generation, prospect engagement and website traffic.Support the professional development of junior marketing team members.Planning, building and delivering email marketing campaigns for clients, prospects and partners.Managing social channels (including responsibility for running paid campaigns).Creating, delivering and analysing PPC and other digital advertising campaigns.Content creation and promotion, including both written and design projects.Driving the content and communications plan in accordance with team strategy.Updating and managing the company website, including periodic reviews of content and SEO performance.Producing graphics, stand designs and printed materials to support our attendance at global events.Ensuring our brand message is strong and consistent across all channels and marketing efforts.Participating in the creation of quarterly and annual marketing plans.Monitoring and reporting on marketing performance across digital channels.Skills and KnowledgeThree years experience in a B2B marketing roleExperience of running successful marketing campaigns.Demonstrable success with email campaigns.Working knowledge of basic HTML (or the ability to pick this up).Experience of managing social channels, and content delivery.Solid knowledge of web analytics, including paid advertising and Google Ads etc.Experience with CRM software and database management.Proficiency with Microsoft 365, including Word and PowerPoint.Familiar with Adobe Creative Suite (or similar), and designing for digital versus print.Able to produce compelling marketing copy for a variety of different formats.Comfortable with expressing your ideas and creative solutions that help us stand out from our competitors.Strong interpersonal and communication skills, collaborating between clients, the Project and Sales teams.A team player who is at ease working in a close-knit team and building strong professional relationships.Good analytical and problem-solving skills.Salary and BenefitsUp to £35K20 days holiday rising to 25 days with serviceBirthday off as holidayPensionWellness initiativesHybrid role, 3 days office / 2 days homeOpportunity to travel to overseas events
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