On Running
Senior Lead - Brand Marketing (Central)
On Running, Frankfort, Kentucky, United States,
Welcome to On! We're the fastest growing premium sportswear brand defined by innovation; on a mission to ignite the human spirit through movement. With a passion for revolutionizing performance-driven products, On is taking the global sports footwear, apparel and accessories market by storm with cutting-edge tech and innovative products and a commitment to sustainability.Having inspired millions of runners worldwide, we're expanding our horizons, and to help us reach new heights, we're on the lookout for a Senior Lead Brand Marketing Central Europe who serves as the owner of the D2C consumer journey in Germany, Austria and Switzerland - from strategy to structure, from concept to execution. You will own On's interactions with the consumer end to end across function, with a dedicated focus on accelerating brand awareness and authentically positioning On as a Performance Running Brand. You will own all upper funnel marketing campaigns and brand moments for DACH, and collaborate daily with the Global and Regional teams to provide a critical point of view to address market needs and drive maximum impact. You and your team are the pioneers and big thinkers that create and discover new paths to connect to our consumers directly and authentically - all while consistently and clearly delivering the message to inspire the human spirit through movement!You will report to the Head of Marketing, Central. This role will be based in Berlin, while the work will be hybrid and flexible, with some travel to other key cities in the region.Your Mission
Understand and represent the different communities we serve in the Central region, from running to training, tennis to outdoor and lifestyle.Be a spokesperson for the On brand and within the marketing organization as needed. Lead, develop and grow the Central Brand Marketing team.Act as a connector between teams from global concept to local execution.Craft and bring to life an impactful and seamless integrated brand marketing strategy that delivers a consistent brand message.Manage and steer On's consumer brand growth, development, and awareness landing On as the top performance running brand.Elevate the Central Brand Marketing functional output; brand and product campaigns, content creation and activation, channel expansion (digital), communities, partnerships, PR and events.Together with your team, be the ear-to-the-ground and gateway to the market consumer landscape, reporting on trends (social), sentiments and broader societal topics, informing & influencing critical business decisions.Ensure that all relevant initiatives are implemented on time and within budget.Your Story
You are a visionary connector who has built strategies and rallied teams to execute them.Holistic thinker with true business impact understanding, big picture mindset.You have strong project and stakeholder management skills.Innovative entrepreneurial attitude, with a hands-on mentality focused on driving results.Digital native with a sound understanding of integrated marketing, with tried and true experience running multi-channel campaigns.Deep understanding of the running & active consumer and lifestyle segment.Ability to inspire, motivate and provide a clear vision to a team; experience leading a fast-paced team.Open-minded, respectful and a great listener, you're a master at expressing yourself – both verbally and through the written word.You are fluent in both German and English.You are used to working in dynamic, fast-moving, entrepreneurial environments.Experience working with critical marketing success metrics and KPIs.Ideally you bring 7+ years of relevant experience in Brand Marketing roles, either brand or agency side.Willingness to travel 15-20% of the time; travel will fluctuate based on business needs.About the Team
We are the Central Marketing team at On. Our mission? To amplify On’s brand and to engage On fans and communities. How do we do this? Through authentic brand storytelling, creative brand engagement, and impactful digital and experiential campaigns. At the heart of our work is supporting our communities to dream big, and setting them on the right path to turn those dreams into reality.As you'd expect from a sports brand, the Marketing team at On is a dynamic, fast-paced, innovation-driven, and hands-on environment. We're passionate and energized, and this enthusiasm shines through our brand partners and consumer experiences. We breathe life into the Global brand narrative in the European market, connecting with new and existing consumers in a locally relevant and inclusive way. Join us as we continue to move and inspire!What We Offer
On is a place that is centered around growth and progress. We offer an environment designed to give people the tools to develop holistically – to stay active, to learn, explore and innovate. Our distinctive approach combines a supportive, team-oriented atmosphere, with access to personal self-care for both physical and mental well-being, so each person is led by purpose.On is an Equal Opportunity Employer. We are committed to creating a work environment that is fair and inclusive, where all decisions related to recruitment, advancement, and retention are free of discrimination.We want to set everyone up for success, so here’s the lowdown on how we hire. Our process is a two-way street – bringing you into our culture, while helping us learn how you think.Our full process can last about eight weeks from application to offer, because we care about getting it right. These steps explain how we usually do things.Step One:
It starts with you...You'll start by submitting your application to a specific role.We try to keep this step as simple as possible. We do get a lot of applications, but we review them all. We ask that you allow around 14 days for us to come back to you with a response. If you are a good fit to the role, someone will follow up with you within that window. If you didn't receive a reply, or were unsuccessful this time around, we encourage you to look for other possible matches at On.
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Understand and represent the different communities we serve in the Central region, from running to training, tennis to outdoor and lifestyle.Be a spokesperson for the On brand and within the marketing organization as needed. Lead, develop and grow the Central Brand Marketing team.Act as a connector between teams from global concept to local execution.Craft and bring to life an impactful and seamless integrated brand marketing strategy that delivers a consistent brand message.Manage and steer On's consumer brand growth, development, and awareness landing On as the top performance running brand.Elevate the Central Brand Marketing functional output; brand and product campaigns, content creation and activation, channel expansion (digital), communities, partnerships, PR and events.Together with your team, be the ear-to-the-ground and gateway to the market consumer landscape, reporting on trends (social), sentiments and broader societal topics, informing & influencing critical business decisions.Ensure that all relevant initiatives are implemented on time and within budget.Your Story
You are a visionary connector who has built strategies and rallied teams to execute them.Holistic thinker with true business impact understanding, big picture mindset.You have strong project and stakeholder management skills.Innovative entrepreneurial attitude, with a hands-on mentality focused on driving results.Digital native with a sound understanding of integrated marketing, with tried and true experience running multi-channel campaigns.Deep understanding of the running & active consumer and lifestyle segment.Ability to inspire, motivate and provide a clear vision to a team; experience leading a fast-paced team.Open-minded, respectful and a great listener, you're a master at expressing yourself – both verbally and through the written word.You are fluent in both German and English.You are used to working in dynamic, fast-moving, entrepreneurial environments.Experience working with critical marketing success metrics and KPIs.Ideally you bring 7+ years of relevant experience in Brand Marketing roles, either brand or agency side.Willingness to travel 15-20% of the time; travel will fluctuate based on business needs.About the Team
We are the Central Marketing team at On. Our mission? To amplify On’s brand and to engage On fans and communities. How do we do this? Through authentic brand storytelling, creative brand engagement, and impactful digital and experiential campaigns. At the heart of our work is supporting our communities to dream big, and setting them on the right path to turn those dreams into reality.As you'd expect from a sports brand, the Marketing team at On is a dynamic, fast-paced, innovation-driven, and hands-on environment. We're passionate and energized, and this enthusiasm shines through our brand partners and consumer experiences. We breathe life into the Global brand narrative in the European market, connecting with new and existing consumers in a locally relevant and inclusive way. Join us as we continue to move and inspire!What We Offer
On is a place that is centered around growth and progress. We offer an environment designed to give people the tools to develop holistically – to stay active, to learn, explore and innovate. Our distinctive approach combines a supportive, team-oriented atmosphere, with access to personal self-care for both physical and mental well-being, so each person is led by purpose.On is an Equal Opportunity Employer. We are committed to creating a work environment that is fair and inclusive, where all decisions related to recruitment, advancement, and retention are free of discrimination.We want to set everyone up for success, so here’s the lowdown on how we hire. Our process is a two-way street – bringing you into our culture, while helping us learn how you think.Our full process can last about eight weeks from application to offer, because we care about getting it right. These steps explain how we usually do things.Step One:
It starts with you...You'll start by submitting your application to a specific role.We try to keep this step as simple as possible. We do get a lot of applications, but we review them all. We ask that you allow around 14 days for us to come back to you with a response. If you are a good fit to the role, someone will follow up with you within that window. If you didn't receive a reply, or were unsuccessful this time around, we encourage you to look for other possible matches at On.
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