Intelligence and National Security Alliance
External Communications Director
Intelligence and National Security Alliance, Stamford, Connecticut, United States, 06925
OpportunityBlueTriton is seeking a Director of External Communications who will be responsible for advancing the reputation of BlueTriton Brands. The person in this role will oversee external storytelling in media and executive communications, including strategies for thought leadership, proactive media engagement, and events and conferences. The ideal candidate must have strong interest and experience in sustainability and impact. BlueTriton’s priority areas center on advancing water stewardship and replenishment, promoting circular packaging, addressing climate change, and empowering its people and the communities it serves.
ResponsibilitiesThe primary areas of responsibility for this role include: strategic external communications to drive corporate reputation, thought leadership and awareness through earned media, event participation, narrative development, and digital and social communications.
Key responsibilities include:
Business News:• Develop narrative and strategy for communicating corporate and sustainability milestones with business and trade media• Partner with sustainability, HR, sales and ReadyRefresh colleagues on producing communications to all audiences, including national and local media, retail and home/office delivery customers and community stakeholders• Oversee development and maintain quality control of all external communications materials, including key messages, press releases, bylined articles, op-eds, Q&As, and executive talking points• Oversee direct report responsible for strategy, creation and execution of written content on owned and select executive social channels• Build and maintain relationships with key business and trade reporters, handling inbound media inquiries as well as proactive storytelling• Stay abreast of the latest industry trends in the beverage industry/water space and sustainability/impact – insert BlueTriton as a thought leader in these dialogues• Identify speaking opportunities that align with business priorities• Track and monitor the news cycle including current events and social trends -- identify opportunities to execute on strategy• Produce compelling, concise and audience-relevant communications and make recommendations for ways to reach audiences via the right channels• Identify and implement best practice media trends and success metrics; consistently track and gauge impact of communications initiatives and activities
Sustainability Communications:• Create a thoughtful and effective strategy, and own development of annual sustainability and impact report, working with key stakeholders to drive narrative• Create sustainability narratives to show business focus and progress against company goals• Support local teams on messaging for community engagement• Work with partners to amplify initiatives; identify and activate strategic event participation• Stay abreast of latest trends across priority focus areas in water stewardship and packaging
Qualifications• Minimum 15 years of experience in corporate communications, with experience working in a matrixed organization, as well as some agency or political campaign experience.• Strong business acumen with a proven track record of driving positive change via effective communications.• Demonstrated success translating strategy into audience-appropriate, simple and compelling narratives.• Ability to develop and maintain a clear understanding of competitive landscape and marketplace dynamics to inform corporate positioning and reputation building.• Trusted media relationships within business, trade and local media. Strong relationship-building skills. And track record placing strategic stories in business and national press.• Experience managing agency and as corporate spokesperson in both positive and challenging scenarios.• Exceptional writer and storyteller; inspiring communicator.• Deep understanding of media landscape, stakeholder and influencer dynamics and digital best practices.• Understanding and experience in digital and social strategies; ability to demonstrate effective channel use for specific audiences.• Experience using data and analytics as a way to drive effective strategy and demonstrate ROI.• Proven ability to work effectively and build relationships with key stakeholders in an entrepreneurial environment.• Excellent interpersonal and verbal skills; trustworthy and credible with ability to navigate challenges and offer solutions.• Comfort with being an experienced leader and doer.• Experience managing an agency and directing business priorities.• College degree (BS or BA minimum); Masters a plus.
#J-18808-Ljbffr
ResponsibilitiesThe primary areas of responsibility for this role include: strategic external communications to drive corporate reputation, thought leadership and awareness through earned media, event participation, narrative development, and digital and social communications.
Key responsibilities include:
Business News:• Develop narrative and strategy for communicating corporate and sustainability milestones with business and trade media• Partner with sustainability, HR, sales and ReadyRefresh colleagues on producing communications to all audiences, including national and local media, retail and home/office delivery customers and community stakeholders• Oversee development and maintain quality control of all external communications materials, including key messages, press releases, bylined articles, op-eds, Q&As, and executive talking points• Oversee direct report responsible for strategy, creation and execution of written content on owned and select executive social channels• Build and maintain relationships with key business and trade reporters, handling inbound media inquiries as well as proactive storytelling• Stay abreast of the latest industry trends in the beverage industry/water space and sustainability/impact – insert BlueTriton as a thought leader in these dialogues• Identify speaking opportunities that align with business priorities• Track and monitor the news cycle including current events and social trends -- identify opportunities to execute on strategy• Produce compelling, concise and audience-relevant communications and make recommendations for ways to reach audiences via the right channels• Identify and implement best practice media trends and success metrics; consistently track and gauge impact of communications initiatives and activities
Sustainability Communications:• Create a thoughtful and effective strategy, and own development of annual sustainability and impact report, working with key stakeholders to drive narrative• Create sustainability narratives to show business focus and progress against company goals• Support local teams on messaging for community engagement• Work with partners to amplify initiatives; identify and activate strategic event participation• Stay abreast of latest trends across priority focus areas in water stewardship and packaging
Qualifications• Minimum 15 years of experience in corporate communications, with experience working in a matrixed organization, as well as some agency or political campaign experience.• Strong business acumen with a proven track record of driving positive change via effective communications.• Demonstrated success translating strategy into audience-appropriate, simple and compelling narratives.• Ability to develop and maintain a clear understanding of competitive landscape and marketplace dynamics to inform corporate positioning and reputation building.• Trusted media relationships within business, trade and local media. Strong relationship-building skills. And track record placing strategic stories in business and national press.• Experience managing agency and as corporate spokesperson in both positive and challenging scenarios.• Exceptional writer and storyteller; inspiring communicator.• Deep understanding of media landscape, stakeholder and influencer dynamics and digital best practices.• Understanding and experience in digital and social strategies; ability to demonstrate effective channel use for specific audiences.• Experience using data and analytics as a way to drive effective strategy and demonstrate ROI.• Proven ability to work effectively and build relationships with key stakeholders in an entrepreneurial environment.• Excellent interpersonal and verbal skills; trustworthy and credible with ability to navigate challenges and offer solutions.• Comfort with being an experienced leader and doer.• Experience managing an agency and directing business priorities.• College degree (BS or BA minimum); Masters a plus.
#J-18808-Ljbffr