EL Pollo Loco
Director, Brand Communications
EL Pollo Loco, Costa Mesa, California, United States, 92626
Monday, August 26, 2024Our restaurants are only the tip of the flame. If you’re looking for a fast-paced, innovative and welcoming workplace then a career with our Corporate Familia is right for you.What’s in it for you!Hybrid work scheduleCompetitive pay and bonusMedical + Dental + Vision Insurance401(K) Plan with match and immediate vestingFlexible Spending AccountsVacation + Sick Pay + 12 Paid HolidaysDog friendly officeAmazing office cultureFree El Pollo Loco food (Dine Out Card) + Restaurant DiscountDiscounts on theme parks, movie tickets, sports events, hotels and more…POSITION PURPOSE:We are seeking a highly experienced and creative Director of Brand Communications to lead our PR efforts, manage our influencer and social media strategy, and execute exceptional brand building initiatives. The ideal candidate will have a strong background in PR and communications, with a proven track record of driving brand awareness and engagement through strategic initiatives.ESSENTIAL DUTIES AND RESPONSIBILITIES:Develop and implement comprehensive PR and communications strategies that align with the company's goals and objectives.Craft compelling narratives and key messages to enhance the company's brand image and reputation.Develop crisis communications plans and lead the company’s response during reputational emergencies.Monitor and manage the brand’s reputation by responding to inquiries and comments that come through the media inbox.Manage PR agency and foster media relations where applicable, including building and maintaining relationships with key journalists, bloggers, and industry influencers.Develop and execute a cohesive earned media strategy, inclusive of influencer approach, social media and content, and cultural opportunities to amplify brand reach, awareness, and engagement.Oversee social media strategy, content creation, and community management across all platforms in service of fostering El Pollo Loco’s fandom across the country.Identify and cultivate strategic cultural partnerships with organizations, influencers, and brands that align with the company’s values and objectives.Develop and execute innovative cultural events and activations that serve to expand the influence of El Pollo Loco and drive brand loyalty.Monitor industry trends and stay ahead of cultural shifts to keep the brand relevant and impactful.Collaborate with cross-functional teams to integrate brand awareness initiatives into broader marketing and communications plans.Communicate effectively with senior leadership, providing regular updates on placements, buzz and awareness-driving initiatives.QUALIFICATIONS – EDUCATION, EXPERIENCE, LICENSE/CERTIFICATIONS:To perform this job successfully, an individual must be able to satisfactorily perform the essential functions of the job. Reasonable accommodation will be made to enable individuals with disabilities to perform the essential functions of the job. The requirements listed below are representative of the education and/or experience required.Education/Work Experience:Bachelor’s degree in Public Relations, Communications, Marketing, or a related field. Minimum of 7-10 years of experience in PR and communications, with a focus on influencer and social media strategy.License/Certifications:
N/AKnowledge, Skills, and Abilities:Proven track record of managing successful PR campaigns and driving media coverage.Strong network of media contacts and influencers.Exceptional written and verbal communication skills.Experience in planning and executing brand awareness initiatives.Creative thinker with a passion for culture and trends.Ability to work in a fast-paced, dynamic environment and manage multiple projects simultaneously.Strong leadership and team management skills.Proven influencer and collaborator with outstanding verbal, written communication and presentation skills.Ability to work at the Support Center consistent with the hybrid work policy.Ability to exercise independent judgment on matters of significance to the company.Our CompanyIn 1980 the first American El Pollo Loco opened on Alvarado Street in Los Angeles, quickly becoming a destination for the best citrus-marinated, fire-grilled pollo in town. Over the past four decades, El Pollo Loco has grown into more than 490 restaurants across 7 states, becoming an L.A. mainstay and cultural benchmark along the way. And today, we continue to work just as hard to always provide customers with fresh and innovative L.A. Mex from our famous family dinners to Mexican entrees.The pay range identified is the hourly or salary rate El Pollo Loco expects to pay for the posted position. This range does not include any benefits or bonus opportunities that might be available for the position based on position and eligibility criteria. Individual pay will vary based on a variety of factors including years of experience, industry experience, education, geography, etc.
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N/AKnowledge, Skills, and Abilities:Proven track record of managing successful PR campaigns and driving media coverage.Strong network of media contacts and influencers.Exceptional written and verbal communication skills.Experience in planning and executing brand awareness initiatives.Creative thinker with a passion for culture and trends.Ability to work in a fast-paced, dynamic environment and manage multiple projects simultaneously.Strong leadership and team management skills.Proven influencer and collaborator with outstanding verbal, written communication and presentation skills.Ability to work at the Support Center consistent with the hybrid work policy.Ability to exercise independent judgment on matters of significance to the company.Our CompanyIn 1980 the first American El Pollo Loco opened on Alvarado Street in Los Angeles, quickly becoming a destination for the best citrus-marinated, fire-grilled pollo in town. Over the past four decades, El Pollo Loco has grown into more than 490 restaurants across 7 states, becoming an L.A. mainstay and cultural benchmark along the way. And today, we continue to work just as hard to always provide customers with fresh and innovative L.A. Mex from our famous family dinners to Mexican entrees.The pay range identified is the hourly or salary rate El Pollo Loco expects to pay for the posted position. This range does not include any benefits or bonus opportunities that might be available for the position based on position and eligibility criteria. Individual pay will vary based on a variety of factors including years of experience, industry experience, education, geography, etc.
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