Vice President, Head of Marketing

City/StateVirginia Beach, VAOverviewWork ShiftFirst (Days) (United States of America)Sentara Health is recruiting a Vice President, Head of Marketing!Sentara Health, a nationally recognized and highly regarded integrated health care delivery system based in Virginia Beach, VA, is seeking an experienced leader to serve as Vice President, Head of Marketing. This is an excellent opportunity for a strategic and results-oriented marketing executive to join an organization that has been at the forefront as a "model of care." The system encompasses hospitals, a multi-specialty medical group, outpatient clinical operations, and one of the largest hospital-owned health plans in the U.S. The organization is well-respected for enhancing collaboration and accountability for managed care results across financial performance, quality performance, and health outcomes. The vision for the organization continues to be predicated upon the system's deep experience of delivering high-quality clinical care and financing healthcare to address the health needs across all communities served.Job SummaryThe Vice President, Head of Marketing will craft strategies, manage budgets, and set goals for marketing teams. They will ensure consistent brand messaging, analyze consumer behavior, and identify market expansion opportunities. With leadership skills and industry experience, they will boost brand awareness and profitability for Sentara. They will provide strategic leadership in the creation and implementation of marketing programs, ensuring positive and productive relationships with the media, government officials, and community leaders and organizations. This system-wide role will be responsible for provider and health plan.Qualifications:BLD - Bachelor's Level Degree (Required)MLD - Master's Level Degree in Business Management, Healthcare, or Marketing10 years of experience in Marketing including leading and driving initiatives on complex projectsSkillsSentara Healthcare prides itself on the diversity and inclusiveness of its close to an almost 30,000-member workforce. Diversity, inclusion, and belonging is a guiding principle of the organization to ensure its workforce reflects the communities it serves.In support of our mission "to improve health every day," this is a tobacco-free environment.

#J-18808-Ljbffr