SAP SE
Marketing Technologist - Lead Flow Technologies
SAP SE, Tempe, Arizona, us, 85285
Marketing Technologist - Lead Flow Technologies
At SAP, we enable you to bring out your best. Our company culture is focused on collaboration and a shared passion to help the world run better. We focus every day on building the foundation for tomorrow and creating a workplace that embraces differences, values flexibility, and is aligned to our purpose-driven and future-focused work. We offer a highly collaborative, caring team environment with a strong focus on learning and development, recognition for your individual contributions, and a variety of benefit options for you to choose from.Objective & SummaryJoin the dynamic Marketing Automation Processes & Strategy (MAPS) team as a Lead Flow Technologist. We are seeking a highly motivated individual to drive SAP’s data and technology strategy for inbound prospecting, outbound prospecting, and its connection to personalized nurture channels. This role will be instrumental in establishing the groundwork to deliver an exceptional personalized experience for SAP's customers.As the Lead Flow Strategist, you will play a pivotal role in shaping the technological roadmap and overseeing the implementation of new AI-based technologies around live inbound channels such as chat and phone, technical lead routing, phone outreach as well as optimization of the tools used by marketing qualification and sales agents such as Outreach.io. Your success in this role will be defined by your adept stakeholder management skills and cross-functional collaboration with business and IT stakeholders alike, proven experience in technology and data implementations and optimizations, and a deep understanding of business strategy, particularly within the realm of lead funnel optimization, personalization at scale and inside sales.Key ResponsibilitiesWork with Business Stakeholders in the area of Marketing Qualification Services (pre-sales qualification/business development), Analytics & Optimization, and IT to gather business requirements for technological and data changes around the systems lying at the core of our inbound and outbound lead flows.Collaborate closely with diverse system owners to construct a cohesive technical roadmap for specific inbound channels, including chat and phone, as well as a comprehensive plan for routing, Outreach.io, outbound prospecting, and our core systems.Proactively seek and implement improvements, whether technical or process-oriented, in line with the latest lead qualification best practices and/or to deliver better business outcomes.Work closely with key business stakeholders to understand changes in their strategy, and translate them into tech and data requirements to ensure alignment with systems and tools.Develop technical requirements for IT to meet business requirements, plan & prioritize submissions based on business criticality & expected benefits.Oversee and own End2End testing of new deliverables in close collaboration with IT and business.Document technical deliveries and optimizations while creating processes that enable marketers to leverage the new tech and data insights.Your ProfileBachelor’s or Master’s degree in Marketing or a related field.Minimum of 5 years of work experience in Marketing Technology.Tech-savvy with a solid background in Marketing Technology and Marketing Business Strategy.Experience with designing dataflows across systems.Proven experience in complex technology implementations crossing multiple systems, such as CRM, CDP, Adobe Marketo, Outreach.io.Hands-on experience in Outreach.io, a Customer Relationship Management / Customer Data Platform system is a plus.Exceptional communication, organizational, time management, and change management skills.Highly flexible and able to thrive in a rapidly changing environment.Ability to work independently and collaboratively in an interdisciplinary team.Fluency in English.Experience in the software industry or a similar role is a plus.Adaptability to evolving marketing trends and technologies is crucial.Compensation Range Transparency : SAP believes the value of pay transparency contributes towards an honest and supportive culture and is a significant step toward demonstrating SAP’s commitment to pay equity. The targeted combined range for this position is 99,000 - 216,000 USD. The actual amount to be offered will be within that range, dependent upon the key aspects of each case which may include education, skills, experience, scope of the role, location, etc. as determined through the selection process.Requisition ID: 399925 | Work Area:Marketing | Expected Travel: 0 - 10% | Career Status: Professional | Employment Type: Regular Full Time | Additional Locations: #LI-Hybrid
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At SAP, we enable you to bring out your best. Our company culture is focused on collaboration and a shared passion to help the world run better. We focus every day on building the foundation for tomorrow and creating a workplace that embraces differences, values flexibility, and is aligned to our purpose-driven and future-focused work. We offer a highly collaborative, caring team environment with a strong focus on learning and development, recognition for your individual contributions, and a variety of benefit options for you to choose from.Objective & SummaryJoin the dynamic Marketing Automation Processes & Strategy (MAPS) team as a Lead Flow Technologist. We are seeking a highly motivated individual to drive SAP’s data and technology strategy for inbound prospecting, outbound prospecting, and its connection to personalized nurture channels. This role will be instrumental in establishing the groundwork to deliver an exceptional personalized experience for SAP's customers.As the Lead Flow Strategist, you will play a pivotal role in shaping the technological roadmap and overseeing the implementation of new AI-based technologies around live inbound channels such as chat and phone, technical lead routing, phone outreach as well as optimization of the tools used by marketing qualification and sales agents such as Outreach.io. Your success in this role will be defined by your adept stakeholder management skills and cross-functional collaboration with business and IT stakeholders alike, proven experience in technology and data implementations and optimizations, and a deep understanding of business strategy, particularly within the realm of lead funnel optimization, personalization at scale and inside sales.Key ResponsibilitiesWork with Business Stakeholders in the area of Marketing Qualification Services (pre-sales qualification/business development), Analytics & Optimization, and IT to gather business requirements for technological and data changes around the systems lying at the core of our inbound and outbound lead flows.Collaborate closely with diverse system owners to construct a cohesive technical roadmap for specific inbound channels, including chat and phone, as well as a comprehensive plan for routing, Outreach.io, outbound prospecting, and our core systems.Proactively seek and implement improvements, whether technical or process-oriented, in line with the latest lead qualification best practices and/or to deliver better business outcomes.Work closely with key business stakeholders to understand changes in their strategy, and translate them into tech and data requirements to ensure alignment with systems and tools.Develop technical requirements for IT to meet business requirements, plan & prioritize submissions based on business criticality & expected benefits.Oversee and own End2End testing of new deliverables in close collaboration with IT and business.Document technical deliveries and optimizations while creating processes that enable marketers to leverage the new tech and data insights.Your ProfileBachelor’s or Master’s degree in Marketing or a related field.Minimum of 5 years of work experience in Marketing Technology.Tech-savvy with a solid background in Marketing Technology and Marketing Business Strategy.Experience with designing dataflows across systems.Proven experience in complex technology implementations crossing multiple systems, such as CRM, CDP, Adobe Marketo, Outreach.io.Hands-on experience in Outreach.io, a Customer Relationship Management / Customer Data Platform system is a plus.Exceptional communication, organizational, time management, and change management skills.Highly flexible and able to thrive in a rapidly changing environment.Ability to work independently and collaboratively in an interdisciplinary team.Fluency in English.Experience in the software industry or a similar role is a plus.Adaptability to evolving marketing trends and technologies is crucial.Compensation Range Transparency : SAP believes the value of pay transparency contributes towards an honest and supportive culture and is a significant step toward demonstrating SAP’s commitment to pay equity. The targeted combined range for this position is 99,000 - 216,000 USD. The actual amount to be offered will be within that range, dependent upon the key aspects of each case which may include education, skills, experience, scope of the role, location, etc. as determined through the selection process.Requisition ID: 399925 | Work Area:Marketing | Expected Travel: 0 - 10% | Career Status: Professional | Employment Type: Regular Full Time | Additional Locations: #LI-Hybrid
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