FRANKLIN AUTOMATION INC
Marketing Automation Specialist
FRANKLIN AUTOMATION INC, Tempe, Arizona, us, 85285
Job DescriptionThe
Marketing Automation
Specialist
will help drive our mission forward and impact the lives of everyday people, helping them go from surviving to thriving with innovative digital personal finance solutions. Our Marketing Automation team is looking for someone ready to break the norm of the financial industry and help us build an innovative brand. As we continue to grow and serve our members, the Marketing Automation Specialist for Achieve will drive day to day execution and management of cross-channel marketing campaigns supporting some of our most crucial initiatives. This role requires a deep understanding of marketing automation platforms, strategic thinking, analytical prowess, as well as a keen eye for detail to ensure campaigns are executed flawlessly.If you’re looking for a career that champions your creativity, supports your growth, and advocates for you to get better every day, then Achieve is where you belong!
QualificationsWhat you’ll do:Owns the day-to-day execution, reporting and optimization of automated marketing campaigns that educate, nurture, and engage prospects exceeding KPI goals. This encompasses the full funnel of lifecycle stages for our debt resolution products.Design, build, execute and manage marketing automation campaigns across various channels (emails, sms, etc) to drive engagement and lead conversion across low-to-high intent audiencesCreate and manage workflows, triggers, and segmentation rules within the marketing automation platform to deliver personalized and targeted communicationsCollaborate across Acquisition, Lifecycle Marketing, Product, Sales and Service teams to understand customer journey and drive conversion improvements to online flows and in-product experiencesReport and analyze campaign engagement and business metrics to ensure objectives are achievedDevelop, implement and maintain testing and optimization effortsProactively explore engagement and behavior data to identify trends and opportunitiesMaintain and edit campaign logic/selection criteria, omni-channel journey flows, suppressions and templates across Acoustic and internal email platformsProduces, monitors and distributes weekly, monthly and ad hoc reporting on campaign performance in Excel or TableauSupports audience development, segment curation and targeting requirements for new and existing campaignsAbility to quickly learn new tools and techniques as well as continually evolving email, SMS and digital best practicesProficiency in thinking strategically and using quantitative analytics to support business decisionsQualificationsThis role is for you if:You are strategic, action-oriented and are a self-starter. You identify and prioritize critical initiatives and can lead the charge from initiative to executionA process leader, you can work with people and technology to drive efficiency and collaborationA systems thinker at heart, you love solving complex problemsYou are data driven, adept at mining data for hidden insights and drive curiosity around the “why” behind the “what”You balance a consumer-centric approach with business metric goal achievementYou are an excellent communicator/influencer who has achieved results collaborating in a matrixed environmentYou are detail-oriented with strong organizational and project management skillsWhat you’ll bring:3-5 years’ email experience (digital and SMS marketing experience a plus) with specific focus on CRM re-engagementStrong experience with email marketing platforms, account/CRM structure and email deliverability best practices (e.g. Hubspot, Marketo, Eloqua, etc)Bachelor’s Degree in relevant field or equivalent experienceFamiliarity with GDPR, CAN-SPAM, and other data protection regulationsExperience with digital/mobile marketing platforms such as Facebook and SMS a plusWorking knowledge of email specific HTML/CSS and incorporating dynamic email assetsExceptional analytical skills, reporting and tools (Excel, Tableau and SQL a plus)Strategic critical thinker and creative problem solverProven ability to manage and own multiple projects concurrently in a fast-paced, collaborative environmentExcellent time-management with attention to detail from inception through executionAbility to understand the big picture while focusing on the day-to-day executionExcellent teamwork and communication skills; also works well independentlyStrong software aptitude and fast learnerExcellent written, presentation, interpersonal, and people influencing skills
Additional InformationAchieve well-being with:Hybrid and remote work opportunities401 (k) with employer matchMedical, dental, and vision with HSA and FSA optionsCompetitive vacation and sick time off, as well as dedicated volunteer daysAccess to wellness support through Employee Assistance Program, Talkspace, and fitness discountsUp to $5,250 paid back to you on eligible education expensesPet care discounts for your furry family membersFinancial support in times of hardship with our Achieve Care FundA safe place to connect and a commitment to diversity and inclusion through our six employee resource groupsJoin Achieve, change the futureAt Achieve, we’re changing millions of lives.
From the single parent trying to catch up on bills to the entrepreneur needing a loan for the next phase of growth, you’ll get to be a part of their journey to a better financial future. We’re proud to have over 3,000 employees in mostly hybrid and 100% remote roles across the United States with hubs in Arizona, California, and Texas. We are strategically growing our teams with more remote, work-from-home opportunities every day to better serve our members. A career at Achieve is more than a job—it’s a place where you can make a true impact, have a sense of belonging, establish a fulfilling career, and put your well-being first.Attention Agencies & Search Firms:
We do not accept unsolicited candidate resumes or profiles. Please do not reach out to anyone within Achieve to market your services or candidates. All inquiries should be directed to Talent Acquisition only. We reserve the right to hire any candidates sent unsolicited and will not pay any fees without a contract signed by Achieve’s Talent Acquisition leader.
Company DescriptionAchieve is a leading digital personal finance company. We help everyday people move from struggling to thriving by providing innovative, personalized financial solutions. By leveraging proprietary data and analytics, our solutions are tailored for each step of our member's financial journey to include personal loans, home equity loans, debt consolidation, financial tools and education. Every day, we get to help our members move their finances forward with care, compassion, and empathetic touch. We put people first and treat them like humans, not account numbers.
#J-18808-Ljbffr
Marketing Automation
Specialist
will help drive our mission forward and impact the lives of everyday people, helping them go from surviving to thriving with innovative digital personal finance solutions. Our Marketing Automation team is looking for someone ready to break the norm of the financial industry and help us build an innovative brand. As we continue to grow and serve our members, the Marketing Automation Specialist for Achieve will drive day to day execution and management of cross-channel marketing campaigns supporting some of our most crucial initiatives. This role requires a deep understanding of marketing automation platforms, strategic thinking, analytical prowess, as well as a keen eye for detail to ensure campaigns are executed flawlessly.If you’re looking for a career that champions your creativity, supports your growth, and advocates for you to get better every day, then Achieve is where you belong!
QualificationsWhat you’ll do:Owns the day-to-day execution, reporting and optimization of automated marketing campaigns that educate, nurture, and engage prospects exceeding KPI goals. This encompasses the full funnel of lifecycle stages for our debt resolution products.Design, build, execute and manage marketing automation campaigns across various channels (emails, sms, etc) to drive engagement and lead conversion across low-to-high intent audiencesCreate and manage workflows, triggers, and segmentation rules within the marketing automation platform to deliver personalized and targeted communicationsCollaborate across Acquisition, Lifecycle Marketing, Product, Sales and Service teams to understand customer journey and drive conversion improvements to online flows and in-product experiencesReport and analyze campaign engagement and business metrics to ensure objectives are achievedDevelop, implement and maintain testing and optimization effortsProactively explore engagement and behavior data to identify trends and opportunitiesMaintain and edit campaign logic/selection criteria, omni-channel journey flows, suppressions and templates across Acoustic and internal email platformsProduces, monitors and distributes weekly, monthly and ad hoc reporting on campaign performance in Excel or TableauSupports audience development, segment curation and targeting requirements for new and existing campaignsAbility to quickly learn new tools and techniques as well as continually evolving email, SMS and digital best practicesProficiency in thinking strategically and using quantitative analytics to support business decisionsQualificationsThis role is for you if:You are strategic, action-oriented and are a self-starter. You identify and prioritize critical initiatives and can lead the charge from initiative to executionA process leader, you can work with people and technology to drive efficiency and collaborationA systems thinker at heart, you love solving complex problemsYou are data driven, adept at mining data for hidden insights and drive curiosity around the “why” behind the “what”You balance a consumer-centric approach with business metric goal achievementYou are an excellent communicator/influencer who has achieved results collaborating in a matrixed environmentYou are detail-oriented with strong organizational and project management skillsWhat you’ll bring:3-5 years’ email experience (digital and SMS marketing experience a plus) with specific focus on CRM re-engagementStrong experience with email marketing platforms, account/CRM structure and email deliverability best practices (e.g. Hubspot, Marketo, Eloqua, etc)Bachelor’s Degree in relevant field or equivalent experienceFamiliarity with GDPR, CAN-SPAM, and other data protection regulationsExperience with digital/mobile marketing platforms such as Facebook and SMS a plusWorking knowledge of email specific HTML/CSS and incorporating dynamic email assetsExceptional analytical skills, reporting and tools (Excel, Tableau and SQL a plus)Strategic critical thinker and creative problem solverProven ability to manage and own multiple projects concurrently in a fast-paced, collaborative environmentExcellent time-management with attention to detail from inception through executionAbility to understand the big picture while focusing on the day-to-day executionExcellent teamwork and communication skills; also works well independentlyStrong software aptitude and fast learnerExcellent written, presentation, interpersonal, and people influencing skills
Additional InformationAchieve well-being with:Hybrid and remote work opportunities401 (k) with employer matchMedical, dental, and vision with HSA and FSA optionsCompetitive vacation and sick time off, as well as dedicated volunteer daysAccess to wellness support through Employee Assistance Program, Talkspace, and fitness discountsUp to $5,250 paid back to you on eligible education expensesPet care discounts for your furry family membersFinancial support in times of hardship with our Achieve Care FundA safe place to connect and a commitment to diversity and inclusion through our six employee resource groupsJoin Achieve, change the futureAt Achieve, we’re changing millions of lives.
From the single parent trying to catch up on bills to the entrepreneur needing a loan for the next phase of growth, you’ll get to be a part of their journey to a better financial future. We’re proud to have over 3,000 employees in mostly hybrid and 100% remote roles across the United States with hubs in Arizona, California, and Texas. We are strategically growing our teams with more remote, work-from-home opportunities every day to better serve our members. A career at Achieve is more than a job—it’s a place where you can make a true impact, have a sense of belonging, establish a fulfilling career, and put your well-being first.Attention Agencies & Search Firms:
We do not accept unsolicited candidate resumes or profiles. Please do not reach out to anyone within Achieve to market your services or candidates. All inquiries should be directed to Talent Acquisition only. We reserve the right to hire any candidates sent unsolicited and will not pay any fees without a contract signed by Achieve’s Talent Acquisition leader.
Company DescriptionAchieve is a leading digital personal finance company. We help everyday people move from struggling to thriving by providing innovative, personalized financial solutions. By leveraging proprietary data and analytics, our solutions are tailored for each step of our member's financial journey to include personal loans, home equity loans, debt consolidation, financial tools and education. Every day, we get to help our members move their finances forward with care, compassion, and empathetic touch. We put people first and treat them like humans, not account numbers.
#J-18808-Ljbffr