Senior Growth Marketing Manager (Bay Area, Hybrid)

Our PurposeAt Fiddler, we understand the implications of AI and the impact that it has on human lives. Our company was born with the mission of building trust into AI. With the rise of the internet, trust in AI has been degraded by a plethora of issues like spam, fraudulent transactions, hate speech, and online abuse. Fiddler enables organizations to get ahead of these issues by building trustworthy, transparent, and explainable AI solutions.Fiddler partners with AI-first organizations to help build a long-term framework for responsible AI practices, which, in turn, builds trust with their user base. Data Science, MLOps, and business teams use Fiddler AI to monitor, explain, analyze, and improve their AI solutions to identify performance gaps, mitigate bias, and drive better outcomes. Our platform enables engineering teams and business stakeholders alike to understand the “why” and how behind model outcomes.The OpportunityWe’re looking for a contemporary, experienced, and motivated Senior Growth Marketing Manager to lead, manage, and execute all aspects of our pipeline generation and growth initiatives. This is a highly visible role for someone who wants to make a mark on the company’s growth trajectory. You enjoy being strategic and execution driven. You like to build, experiment, analyze, and optimize. Understanding the technical aspects of AI and ML is key and tying it back to content and demand strategy is important.The marketing team thrives on no job is too big or too small and juggling a variety of tasks while wearing more than one hat. We are laser-focused on execution and data-driven.What You'll Do:Build, measure, and optimize the demand generation pipeline through a variety of channels that resonate with our audienceMonitor key metrics and data across programs, the customer journey, and their impact on the funnelDevelop a deep understanding of the target audience and their preferences, using market research and customer data analysisCollaborate on content marketing efforts to develop high-quality, engaging content to drive user engagement and conversionsIterate on hypotheses and design experiments to test different marketing strategies, creative assets, and messaging for continuous improvement and discoveryStay current on emerging marketing technologies and trends, including AI and machine learning, to ensure a cutting-edge approach to demand generationWhat We're Looking For:Bachelor’s degree in Business, Marketing, or a technical/quantitative field7+ years of B2B demand generation experience in SaaSStrong analytical skills and the ability to connect the dots across the gamut of demand generation to tell a performance storyStrong project management skills to manage multiple projects simultaneously and methodicallyAbility to thrive in a fast-paced, ever-changing startup environment, and adapt to changing priorities and challengesA growth mindset and willingness to learn and continuously improveComfort with ambiguity and uncertainty, and a proactive problem-solving approachStrong sense of ownership and accountability for outcomesThe Pay Range in San Francisco Bay Area is $150,000 - $175,000. Hybrid, coming into the Palo Alto office at least once or twice a month, or as needed.Fiddler is proud to be an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

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