Lawton Senior Living
Senior Account Based Marketing Manager
Lawton Senior Living, Denver, Colorado, United States, 80285
About CheckrCheckr builds people infrastructure for the future of work. We've designed a faster—and fairer—way to screen job seekers. Established in 2014, Checkr puts modern technology powered by machine learning in the hands of hiring teams, helping to hire great new people with an experience that’s fast, smooth, and safe. Checkr has over 100,000 customers including DoorDash, Coinbase, Lyft, Instacart, and Airtable.A career at Checkr means collaborating with brilliant minds, disrupting an industry, and opening channels of employment to often overlooked candidates. Checkr has been recognized as one of
BuiltIn's 2023 Best Places to Work in the US
and is a Y Combinator 2023
Breakthrough Company .About the team/roleAre you ready to take your integrated marketing skills to the next level? Join Checkr’s Revenue Marketing team and lead the charge in shaping our account-based campaigns strategy and engine. Your role will be pivotal in driving pipeline and revenue growth for Mid-Market and Enterprise customers. If you’re a strategic thinker, a hands-on executor, data-driven, and a collaborator at heart, we want to hear from you. Join us and be part of an exciting journey to modernize the background check industry and build a fairer future by designing technology to create opportunities for all.What you’ll doStrategy : Develop the full-funnel integrated campaign strategy targeting Checkr’s Ideal Customer Profiles (industry focus) to fuel pipeline and revenue growthExecution:
Own the execution and optimization of ICP campaigns across web, email, advertising, webinars, direct mail, outbound, and direct mail channels in partnership with the Partnership and Field Events teamMessaging : Craft compelling messaging and copy across landing pages, email, advertising, and Outreach sequences in collaboration with Sales, Product Marketing, and Content teamsCreative : Partner with the brand team to test and optimize creative concepts for promotion across campaign channelsAudience:
Identify and manage target audience lists in partnership with RevOps, PMM, and Sales for marketing engagement and sales outboundsManage:
Own paid social channels (LinkedIn, Meta) in partnership with our ad agency and direct mail program (Sendoso) and pilot new 3rd party industry vendors to fuel acquisition effortsStakeholders : Collaborate and partner with Sales Development and Business Development Representatives to own and optimize lead hand-off processes and conversion targetsAnalytics : Measure and communicate progress to meeting and exceeding key performance indicators (KPIs) across campaign channels. Analyze, assess, and identify areas for improvementWhat you bring5+ years of experience in email marketing in the B2B SaaS spaceAbility to work strategically and tactically across multiple campaigns and channelsCourage to take the initiative, pilot, and evaluate new program typesExperience using data and metrics to develop strategy and drive program improvementsWell-organized with great attention to detailStrong project management skillsExcels at cross-functional collaboration across multiple organizationsProficient in Salesforce (CRM), Marketo (MA), Asana (Project Management), and Google SuiteWhat you’ll getA fast-paced and collaborative environmentLearning and development allowanceCompetitive compensation and opportunity for advancement100% medical, dental, and vision coverageUp to $25K reimbursement for fertility, adoption, and parental planning servicesFlexible PTO policyMonthly wellness stipend, home office stipendAt Checkr, we believe a hybrid work environment strengthens collaboration, drives innovation, and encourages connection. Our hub locations are Denver, CO, San Francisco, CA, and Santiago, Chile. Individuals are expected to work from the office 2 to 3 days a week. In-office perks are provided, such as lunch four times a week, a commuter stipend, and an abundance of snacks and beverages.One of Checkr’s core values is Transparency. To live by that value, we’ve made the decision to disclose salary ranges in
all of our job postings
. We use geographic cost of labor as an input to develop ranges for our roles and as such, each location where we hire may have a different range. If this role is remote, we have listed the top to the bottom of the possible range, but we will specify the target range for an exact location when you are selected for a recruiting discussion. For more information on our compensation philosophy, see
our website
.The base salary range for this role is
$
140,324 - $165,087 in
San Francisco, CA.The base salary range for this role is
$118,736 - $139,689
in Denver, CO.Equal Employment Opportunities at CheckrCheckr is committed to hiring talented and qualified individuals with diverse backgrounds for all of its tech, non-tech, and leadership roles. Checkr believes that the gathering and celebration of unique backgrounds, qualities, and cultures enriches the workplace.Checkr also welcomes the opportunity to consider qualified applicants with prior arrest or conviction records. Checkr’s commitment to diversity extends to hiring talented individuals in spite of a prior criminal history in accordance with local, state, and/or federal laws, including the
San Francisco’s Fair Chance Ordinance
.
#J-18808-Ljbffr
BuiltIn's 2023 Best Places to Work in the US
and is a Y Combinator 2023
Breakthrough Company .About the team/roleAre you ready to take your integrated marketing skills to the next level? Join Checkr’s Revenue Marketing team and lead the charge in shaping our account-based campaigns strategy and engine. Your role will be pivotal in driving pipeline and revenue growth for Mid-Market and Enterprise customers. If you’re a strategic thinker, a hands-on executor, data-driven, and a collaborator at heart, we want to hear from you. Join us and be part of an exciting journey to modernize the background check industry and build a fairer future by designing technology to create opportunities for all.What you’ll doStrategy : Develop the full-funnel integrated campaign strategy targeting Checkr’s Ideal Customer Profiles (industry focus) to fuel pipeline and revenue growthExecution:
Own the execution and optimization of ICP campaigns across web, email, advertising, webinars, direct mail, outbound, and direct mail channels in partnership with the Partnership and Field Events teamMessaging : Craft compelling messaging and copy across landing pages, email, advertising, and Outreach sequences in collaboration with Sales, Product Marketing, and Content teamsCreative : Partner with the brand team to test and optimize creative concepts for promotion across campaign channelsAudience:
Identify and manage target audience lists in partnership with RevOps, PMM, and Sales for marketing engagement and sales outboundsManage:
Own paid social channels (LinkedIn, Meta) in partnership with our ad agency and direct mail program (Sendoso) and pilot new 3rd party industry vendors to fuel acquisition effortsStakeholders : Collaborate and partner with Sales Development and Business Development Representatives to own and optimize lead hand-off processes and conversion targetsAnalytics : Measure and communicate progress to meeting and exceeding key performance indicators (KPIs) across campaign channels. Analyze, assess, and identify areas for improvementWhat you bring5+ years of experience in email marketing in the B2B SaaS spaceAbility to work strategically and tactically across multiple campaigns and channelsCourage to take the initiative, pilot, and evaluate new program typesExperience using data and metrics to develop strategy and drive program improvementsWell-organized with great attention to detailStrong project management skillsExcels at cross-functional collaboration across multiple organizationsProficient in Salesforce (CRM), Marketo (MA), Asana (Project Management), and Google SuiteWhat you’ll getA fast-paced and collaborative environmentLearning and development allowanceCompetitive compensation and opportunity for advancement100% medical, dental, and vision coverageUp to $25K reimbursement for fertility, adoption, and parental planning servicesFlexible PTO policyMonthly wellness stipend, home office stipendAt Checkr, we believe a hybrid work environment strengthens collaboration, drives innovation, and encourages connection. Our hub locations are Denver, CO, San Francisco, CA, and Santiago, Chile. Individuals are expected to work from the office 2 to 3 days a week. In-office perks are provided, such as lunch four times a week, a commuter stipend, and an abundance of snacks and beverages.One of Checkr’s core values is Transparency. To live by that value, we’ve made the decision to disclose salary ranges in
all of our job postings
. We use geographic cost of labor as an input to develop ranges for our roles and as such, each location where we hire may have a different range. If this role is remote, we have listed the top to the bottom of the possible range, but we will specify the target range for an exact location when you are selected for a recruiting discussion. For more information on our compensation philosophy, see
our website
.The base salary range for this role is
$
140,324 - $165,087 in
San Francisco, CA.The base salary range for this role is
$118,736 - $139,689
in Denver, CO.Equal Employment Opportunities at CheckrCheckr is committed to hiring talented and qualified individuals with diverse backgrounds for all of its tech, non-tech, and leadership roles. Checkr believes that the gathering and celebration of unique backgrounds, qualities, and cultures enriches the workplace.Checkr also welcomes the opportunity to consider qualified applicants with prior arrest or conviction records. Checkr’s commitment to diversity extends to hiring talented individuals in spite of a prior criminal history in accordance with local, state, and/or federal laws, including the
San Francisco’s Fair Chance Ordinance
.
#J-18808-Ljbffr