The Ohio State University
Marketing Associate (Alumni Association)
The Ohio State University, Columbus, Ohio, United States, 43224
Position Overview
The Marketing Associate for Constituent Experiences Strategy will be responsible for interpreting and executing fundraising strategies for Ohio State's many constituents, including alumni, grateful patients, grateful clients, students, employees, parents, and community members. Using marketing data- and industry trend-informed decision making, this position will work as part of a team who develops and executes marketing and marketing strategy focusing on philanthropic initiatives to activate a pipeline of loyal donors.
The Marketing Associate will work closely on the develop and manage digital philanthropic experiences for The Ohio State University's Alumni Association's Constituent Experiences team. This role will leverage an omnichannel approach to implement and manage strategies that drive alumni philanthropy through digital fundraising. This position will partner with the Constituent Experiences team to ensure successful production of various philanthropic marketing initiatives that result in multichannel fundraising campaigns and philanthropic opportunities. This position will also collaborate with Advancement Marketing and Communications, Advancement Events and Operations, and Business Intelligence and Data Services to develop and deploy comprehensive engagement and giving strategies to achieve unit and university goals and ensure strategic alignment across the organization. The position is designed to play a specialist role in strategic planning for digital-first annual giving campaigns and develop engaging digital campaigns using strategies like gamification, crowdsourced content creation, and micro-donations.
The Marketing Associate reports to the Associate Director of Constituent Experiences Strategy and is responsible for making recommendations and independent decisions, using strong decision-making capabilities, judgment, strategic thought, consistency, discretion, and financial management in accomplishing objectives. The position will be responsible for maintaining project budgets, meeting revenue goals, and managing expenditures.
This position must be adaptable to shifting priorities and demands in a fast-paced, deadline-driven environment. This position may include traveling as an international and domestic tours host for up to 14 days a year, as well as the occasional work week travel. Additional evening and weekend work may be needed beyond tour hosting. This position offers a flexible schedule including remote work as agreed upon with the leader(s) the role supports.
Excellent written and verbal skills, strong operational and organizational skills, an extreme attention to detail, exceptional interpersonal and managerial skills, and the ability to interact with diverse internal and external constituents at all levels are a must. Exceptional customer service skills are a must have, including the ability to think critically and independently solving complex problems. All of this in an environment that demands discretion and diplomacy.
All members of Advancement are part of creating an inclusive culture that inspires an exceptionally diverse and talented team and are measured on their adherence to the following core competencies: leadership, continuous improvement, teamwork and collaboration, and communication/interpersonal effectiveness. All members are also expected to exhibit The Ohio State University's
Shared Values
which include Excellence and Impact, Diversity and Innovation, Inclusion and Equity, Care and Compassion, and Integrity and Respect.
Department Overview
The Ohio State Alumni Association's mission:
Through time and change, we enrich firm friendships across our alumni and Buckeye communities to advance the university. With a vision of being the heart of the alumni community inspiring and cultivating engaged citizens throughout their Buckeye journeys, our organizational purpose is to build a community of lifelong champions. We represent the alumni association of the future and believe in elevating the alumni and Buckeye community experience.
As an association, we are a shared service across Advancement as the experts in engagement and the constituent journey. We are one team aligning engagement and philanthropy, responsible for creating advocates on behalf of Ohio State. The organization is supported by 60+ employees, a Board of Directors, and Alumni Advisory Council.
Duties and Responsibilities
Work closely on the develop and manage the creation and execution of digital-first annual giving campaigns (Day of Giving, Giving Tuesday, etc.). Executes engaging strategies for constituent engagement, including gamification, crowdsourced content creation, and micro-donations. Interprets and implements use of multi-channel methods to support large-scale university-wide fundraising initiatives with heavy emphasis on digital fundraising. Implements desired outcomes and facilitates the direction of each multi-channel method toward said outcomes. Continuously analyze campaign data to measure effectiveness, identify trends, and recommend improvements. Contributes to resources and templates for college and unit partners to acquire new donors and engaged constituents. Leverage data analytics to personalize communications and tailor content to specific donor segments. Maintains project budgets. Debriefs on each project via ROI and ROR analysis. Supports and implements early engagement and giving strategies in partnership with key stakeholders. Provide real-time updates on how donations are being used to promote transparency and encourage continued support. Advocate for the development of stewardship plans and retention strategies aligned with alumni giving patterns.
Work closely with Advancement Marketing & Communications, Development, and Alumni Relations teams to create a seamless, cross-departmental experience for constituents. Partner with Business Intelligence and Data Services to understand audience demographics, engagement, and giving readiness. Provides support to other university colleges/units and the Wexner Medical Center with the implementation of their digital fundraising strategies and campaigns. Maintains exceptional customer service skills. Applies critical thinking skills and is responsible for independently solving complex problems. Utilize A/B testing to refine campaign elements (subject lines, content, calls-to-action) and optimize performance. Serves as a subject matter specialist, applying industry knowledge and a thorough understanding of concepts, principles, and methods in marketing and marketing strategy focusing on fundraising, in collaborating with partners on the Constituent Experiences team. Employs data analytics to personalize communications based on alumni interests, giving history, and engagement level. Continuously monitor key performance indicators (KPIs) to track progress and adjust engagement strategies as needed. Provides strategic and tactical support to the Alumni Association Constituent Experiences Strategy team.
Contributes to advancement by fostering and exhibiting teamwork. Participates on internal committees/workgroups as appropriate. Performs other duties as assigned.
Required Qualifications
Bachelor's degree or equivalent experience.
Two (2) years of relevant experience.
Fundraising and/or related program management experience.
Must be able to obtain a passport and travel internationally as a tour host.
Desired Qualifications
(We are dedicated to building a diverse and inclusive workplace and encourage you to apply even if your experience does not align perfectly)
Master's degree or equivalent experience.
Four (4) years of relevant experience.
Experience building and implementing donor and engagement acquisition strategies.
Experience with career management.
Experience with constituent travel programs.
Experience working with annual giving campaigns.
Experience working in healthcare philanthropy with an understanding of grateful patient fundraising.
Experience with a CRM such as a Blackbaud database.
Proficiency in Excel and project management.
Experience working in higher education.
Demonstrated knowledge and experience with website maintenance.
The Office of Advancement is committed to providing tools and resources for you to learn our business, proprietary databases, university-specific processes, and advancement practices.
To learn more about the Office of Advancement, please visit
advancement.osu.edu .
The budget for this position is up to $60,000. The offer for this position will be based on internal equity and the candidate's qualifications.
Function: Marketing and Communications
Sub-function: Marketing Strategy and Management
Career Band: Individual Contributor - Specialized
Career Level: S2 Experienced
#J-18808-Ljbffr
The Marketing Associate for Constituent Experiences Strategy will be responsible for interpreting and executing fundraising strategies for Ohio State's many constituents, including alumni, grateful patients, grateful clients, students, employees, parents, and community members. Using marketing data- and industry trend-informed decision making, this position will work as part of a team who develops and executes marketing and marketing strategy focusing on philanthropic initiatives to activate a pipeline of loyal donors.
The Marketing Associate will work closely on the develop and manage digital philanthropic experiences for The Ohio State University's Alumni Association's Constituent Experiences team. This role will leverage an omnichannel approach to implement and manage strategies that drive alumni philanthropy through digital fundraising. This position will partner with the Constituent Experiences team to ensure successful production of various philanthropic marketing initiatives that result in multichannel fundraising campaigns and philanthropic opportunities. This position will also collaborate with Advancement Marketing and Communications, Advancement Events and Operations, and Business Intelligence and Data Services to develop and deploy comprehensive engagement and giving strategies to achieve unit and university goals and ensure strategic alignment across the organization. The position is designed to play a specialist role in strategic planning for digital-first annual giving campaigns and develop engaging digital campaigns using strategies like gamification, crowdsourced content creation, and micro-donations.
The Marketing Associate reports to the Associate Director of Constituent Experiences Strategy and is responsible for making recommendations and independent decisions, using strong decision-making capabilities, judgment, strategic thought, consistency, discretion, and financial management in accomplishing objectives. The position will be responsible for maintaining project budgets, meeting revenue goals, and managing expenditures.
This position must be adaptable to shifting priorities and demands in a fast-paced, deadline-driven environment. This position may include traveling as an international and domestic tours host for up to 14 days a year, as well as the occasional work week travel. Additional evening and weekend work may be needed beyond tour hosting. This position offers a flexible schedule including remote work as agreed upon with the leader(s) the role supports.
Excellent written and verbal skills, strong operational and organizational skills, an extreme attention to detail, exceptional interpersonal and managerial skills, and the ability to interact with diverse internal and external constituents at all levels are a must. Exceptional customer service skills are a must have, including the ability to think critically and independently solving complex problems. All of this in an environment that demands discretion and diplomacy.
All members of Advancement are part of creating an inclusive culture that inspires an exceptionally diverse and talented team and are measured on their adherence to the following core competencies: leadership, continuous improvement, teamwork and collaboration, and communication/interpersonal effectiveness. All members are also expected to exhibit The Ohio State University's
Shared Values
which include Excellence and Impact, Diversity and Innovation, Inclusion and Equity, Care and Compassion, and Integrity and Respect.
Department Overview
The Ohio State Alumni Association's mission:
Through time and change, we enrich firm friendships across our alumni and Buckeye communities to advance the university. With a vision of being the heart of the alumni community inspiring and cultivating engaged citizens throughout their Buckeye journeys, our organizational purpose is to build a community of lifelong champions. We represent the alumni association of the future and believe in elevating the alumni and Buckeye community experience.
As an association, we are a shared service across Advancement as the experts in engagement and the constituent journey. We are one team aligning engagement and philanthropy, responsible for creating advocates on behalf of Ohio State. The organization is supported by 60+ employees, a Board of Directors, and Alumni Advisory Council.
Duties and Responsibilities
Work closely on the develop and manage the creation and execution of digital-first annual giving campaigns (Day of Giving, Giving Tuesday, etc.). Executes engaging strategies for constituent engagement, including gamification, crowdsourced content creation, and micro-donations. Interprets and implements use of multi-channel methods to support large-scale university-wide fundraising initiatives with heavy emphasis on digital fundraising. Implements desired outcomes and facilitates the direction of each multi-channel method toward said outcomes. Continuously analyze campaign data to measure effectiveness, identify trends, and recommend improvements. Contributes to resources and templates for college and unit partners to acquire new donors and engaged constituents. Leverage data analytics to personalize communications and tailor content to specific donor segments. Maintains project budgets. Debriefs on each project via ROI and ROR analysis. Supports and implements early engagement and giving strategies in partnership with key stakeholders. Provide real-time updates on how donations are being used to promote transparency and encourage continued support. Advocate for the development of stewardship plans and retention strategies aligned with alumni giving patterns.
Work closely with Advancement Marketing & Communications, Development, and Alumni Relations teams to create a seamless, cross-departmental experience for constituents. Partner with Business Intelligence and Data Services to understand audience demographics, engagement, and giving readiness. Provides support to other university colleges/units and the Wexner Medical Center with the implementation of their digital fundraising strategies and campaigns. Maintains exceptional customer service skills. Applies critical thinking skills and is responsible for independently solving complex problems. Utilize A/B testing to refine campaign elements (subject lines, content, calls-to-action) and optimize performance. Serves as a subject matter specialist, applying industry knowledge and a thorough understanding of concepts, principles, and methods in marketing and marketing strategy focusing on fundraising, in collaborating with partners on the Constituent Experiences team. Employs data analytics to personalize communications based on alumni interests, giving history, and engagement level. Continuously monitor key performance indicators (KPIs) to track progress and adjust engagement strategies as needed. Provides strategic and tactical support to the Alumni Association Constituent Experiences Strategy team.
Contributes to advancement by fostering and exhibiting teamwork. Participates on internal committees/workgroups as appropriate. Performs other duties as assigned.
Required Qualifications
Bachelor's degree or equivalent experience.
Two (2) years of relevant experience.
Fundraising and/or related program management experience.
Must be able to obtain a passport and travel internationally as a tour host.
Desired Qualifications
(We are dedicated to building a diverse and inclusive workplace and encourage you to apply even if your experience does not align perfectly)
Master's degree or equivalent experience.
Four (4) years of relevant experience.
Experience building and implementing donor and engagement acquisition strategies.
Experience with career management.
Experience with constituent travel programs.
Experience working with annual giving campaigns.
Experience working in healthcare philanthropy with an understanding of grateful patient fundraising.
Experience with a CRM such as a Blackbaud database.
Proficiency in Excel and project management.
Experience working in higher education.
Demonstrated knowledge and experience with website maintenance.
The Office of Advancement is committed to providing tools and resources for you to learn our business, proprietary databases, university-specific processes, and advancement practices.
To learn more about the Office of Advancement, please visit
advancement.osu.edu .
The budget for this position is up to $60,000. The offer for this position will be based on internal equity and the candidate's qualifications.
Function: Marketing and Communications
Sub-function: Marketing Strategy and Management
Career Band: Individual Contributor - Specialized
Career Level: S2 Experienced
#J-18808-Ljbffr