Senior Digital Content Management Partner

DescriptionThe Sr. Enterprise Content Marketing Strategist is part of the Enterprise Social Media and Content Strategy team. The Strategist is responsible for developing and executing distinct and robust content marketing plans that will drive awareness, engagement, and retention. The Strategist participates in quarterly marketing planning and delivers integrated multi-channel plans that include a mix of editorial, web based, social, marketing, video, podcast content and more. The Strategist brings expertise in a broad range of digital content, social media and digital marketing tactics to help partner teams drive action through distinctive and relevant content experiences. Success will be measured against KPI’s that include top-of-funnel digital awareness metrics and mid-funnel engagement metrics.To support this broad scope of responsibility and multiple business line partners, the Strategist works independently and in project coordination roles to ensure successful execution of content creation, publishing, distribution and social media activation.Primary responsibilities includeDevelops marketing, communications, and digital content strategyPrepares creative and data-driven multi-channel recommendations with consideration for market trends, customer needs, desired business outcomes, cost and resource availabilityBalances competing priorities and supports multiple business line relationships and content marketing strategies at the same timePartners with many internal and external delivery partners to execute proposed strategies on-time and within budgetWorks independently, managing relationships, meetings, project execution and deliverablesPartners with social media strategists to ensure successful execution of social plansManages all budget commitment and billing functions related to content and social execution plansDelivers regular reporting back to the partners and Enterprise Social Media and Content Strategy team to assess outcomes and optimize future plansDelivers digital content expertise and marketing expertise to peer teams to help engage prospects and customers in digital and social channels after mass media exposureSupports project management and coordination roles as neededQualifications, Education, Certifications and/or Other Professional Credentials5 - 7 years of digital content experience, marketing, or website content teams3+ years social media marketing, with emphasis on engagement tacticsClient/customer management through agency, platform or internal project management rolesSocial Media, SEO, content measurement, and digital analytics platform experienceVendor/agency management experience a plusAbility to work in fast paced environment and successfully manage multiple large projects at once

#J-18808-Ljbffr