META
Consumer Product Marketing Manager, WhatsApp
META, Menlo Park, California, United States, 94029
Summary:
We are looking for a product marketer to play a critical role in shaping WhatsApp’s core consumer experience. This person will play a significant role in leading and envisioning the future of the WhatsApp product experience and develop breakthrough marketing initiatives that drive consumer awareness, engagement, and retention aligned to our product. The ideal candidate is someone who can drive both strategy and execution and cares deeply about WhatsApp’s mission to connect the world privately. They are analytical and creative, highly collaborative, and will have a successful track record of launching & scaling mass-market consumer products or services that people cannot live without for well-known consumer brands. They will have experience influencing the product roadmap, successfully representing the consumer across the product lifecycle, and leading complex cross-functional initiatives in a matrixed organization.
Required Skills:
Consumer Product Marketing Manager, WhatsApp Responsibilities:
Work with Marketing Insights and Data Science to generate actionable quantitative, qualitative, and competitive insights to inform strategy
Build strong product positioning, clear narratives, and drive influence across the WhatsApp product to ensure we’re delivering consumer value and driving understanding
Drive go-to-market strategy working closely with cross-functional teams to determine effective launch plans and communications
Partner with brand and integrated marketing on outbound marketing and advertising strategies, develop programs to drive consumer awareness, adoption and long term engagement
Understand the WhatsApp Consumer and their connection with the product to drive meaningful new product/feature adoption and greater engagement.
Minimum Qualifications:
Minimum Qualifications:
4+ years of experience in product marketing and/or marketing, product management, or business experience
Experience launching and scaling consumer products or services
Experience working closely with product and design teams in the product development process
Project management experience working with a variety of internal teams and stakeholders to understand and solve problems
Experience with consumer mobile app and technology landscape both in the U.S. and internationally
Experience developing and driving analytically rigorous full funnel marketing campaigns
Preferred Qualifications:
Preferred Qualifications:
International experience and knowledge of diverse cultural, social and business landscapes
Experience working on complicated issues such as data sharing
An interest in WhatsApp and its mission to connect the world privately
Public Compensation:
$96,000/year to $143,000/year + bonus + equity + benefits
Industry:
Internet
Equal Opportunity:
Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.
Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.
We are looking for a product marketer to play a critical role in shaping WhatsApp’s core consumer experience. This person will play a significant role in leading and envisioning the future of the WhatsApp product experience and develop breakthrough marketing initiatives that drive consumer awareness, engagement, and retention aligned to our product. The ideal candidate is someone who can drive both strategy and execution and cares deeply about WhatsApp’s mission to connect the world privately. They are analytical and creative, highly collaborative, and will have a successful track record of launching & scaling mass-market consumer products or services that people cannot live without for well-known consumer brands. They will have experience influencing the product roadmap, successfully representing the consumer across the product lifecycle, and leading complex cross-functional initiatives in a matrixed organization.
Required Skills:
Consumer Product Marketing Manager, WhatsApp Responsibilities:
Work with Marketing Insights and Data Science to generate actionable quantitative, qualitative, and competitive insights to inform strategy
Build strong product positioning, clear narratives, and drive influence across the WhatsApp product to ensure we’re delivering consumer value and driving understanding
Drive go-to-market strategy working closely with cross-functional teams to determine effective launch plans and communications
Partner with brand and integrated marketing on outbound marketing and advertising strategies, develop programs to drive consumer awareness, adoption and long term engagement
Understand the WhatsApp Consumer and their connection with the product to drive meaningful new product/feature adoption and greater engagement.
Minimum Qualifications:
Minimum Qualifications:
4+ years of experience in product marketing and/or marketing, product management, or business experience
Experience launching and scaling consumer products or services
Experience working closely with product and design teams in the product development process
Project management experience working with a variety of internal teams and stakeholders to understand and solve problems
Experience with consumer mobile app and technology landscape both in the U.S. and internationally
Experience developing and driving analytically rigorous full funnel marketing campaigns
Preferred Qualifications:
Preferred Qualifications:
International experience and knowledge of diverse cultural, social and business landscapes
Experience working on complicated issues such as data sharing
An interest in WhatsApp and its mission to connect the world privately
Public Compensation:
$96,000/year to $143,000/year + bonus + equity + benefits
Industry:
Internet
Equal Opportunity:
Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.
Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.