The University Of Georgia
Associate Director of Marketing and Communications
The University Of Georgia, Athens, Georgia, United States, 30601
Posting Number:
S12363PWorking Title:
Associate Director of Marketing and CommunicationsDepartment:
Law School-CommunicationsAbout the University of Georgia:
Since our founding in 1785, the University of Georgia has operated as Georgias oldest, most comprehensive, and most diversified institution of higher education (
https://www.uga.edu/
). The proof is in our more than 235 years of academic and professional achievements and our continual commitment to higher education. UGA is currently ranked among the top 20 public universities in U.S. News & World Report. The Universitys main campus is located in Athens, approximately 65 miles northeast of Atlanta, with extended campuses in Atlanta, Griffin, Gwinnett, and Tifton. UGA employs approximately 3,000 faculty and more than 7,700 full-time staff. The Universitys enrollment exceeds 40,000 students including over 30,000 undergraduates and over 10,000 graduate and professional students. Academic programs reside in 18 schools and colleges, as well as a medical partnership with Augusta University housed on the UGA Health Sciences Campus in Athens.Posting Type:
ExternalRetirement Plan:
TRS or ORPEmployment Type:
EmployeeBenefits Eligibility:
Benefits EligibleFull/Part time:
Full TimeAdditional Schedule Information:
Monday-Friday, 8AM to 5PMLimited evening and weekend work for social media monitoring and some event attendanceThis position is based in office in Athens, GA
Advertised Salary:
$60,000 - $67,000Posting Date:
07/12/2024Open until filled:
YesProposed Starting Date:
08/05/2024Special Instructions to Applicants:
As part of the media portfolio attachment, please include three to six examples that best portray your writing and design skills as well as professional social media work.
Location of Vacancy:
Athens AreaEEO Policy Statement:
The University of Georgia is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, ethnicity, age, genetic information, disability, gender identity, sexual orientation or protected veteran status. Persons needing accommodations or assistance with the accessibility of materials related to this search are encouraged to contact Central HR (hrweb@uga.edu).USG Core Values Statement:
The University System of Georgia is comprised of our 26 institutions of higher education and learning, as well as the System Office. Our USG Statement of Core Values are Integrity, Excellence, Accountability, and Respect. These values serve as the foundation for all that we do as an organization, and each USG community member is responsible for demonstrating and upholding these standards. More details on the USG Statement of Core Values and Code of Conduct are available in USG Board Policy 8.2.18.1.2 and can be found online at
https://www.usg.edu/policymanual/section8/C224/#p8.2.18_personnel_conduct
.
Additionally, USG supports Freedom of Expression as stated in Board Policy 6.5 Freedom of Expression and Academic Freedom found online at
https://www.usg.edu/policymanual/section6/C2653
.Classification Title:
Marketing/Public Relations ProfessionalFLSA:
ExemptFTE:
1.00Minimum Qualifications:
Requires at least a baccalaureate degree in the field. Please contact your Human Resources office for an evaluation of education/experience in lieu of the required minimum qualifications.Preferred Qualifications:
3-5 years of relevant work experience preferredAdobe Creative Suite (PhotoShop, InDesign and Premiere Pro) experience preferred
Position Summary:
The Associate Director of Marketing and Communications will assist the Director of Communications and Public Relations in all aspects of promoting, branding, marketing, communicating and publicizing the UGA School of Law. Duties are directed and guided by an approved strategic plan for communicating/marketing the law school and will guide all work processes. This employee should be flexible, collaborative, and open to meeting the needs of the law school. This role will have some after hour and weekend work necessary for social media monitoring and attendance at a few Law School events.Knowledge, Skills, Abilities and/or Competencies:
Excellent verbal and written communication skillsSkilled in managing multiple tasks while meeting deadlinesAblity to interact with media, outside vendors and various audiencesProficient in Microsoft Office and Adobe Creative SuiteWorking knowledge of Drupal, WordPress and Mailchimp is a plusKnowledge of Associated Press StylebookAbility to work independently and conceptualize projects as well as bring them to fruitionKnowledge of social media acumen for platforms such as Facebook, Instagram, LinkedIn, X/Twitter and YouTubeBasic photography and videography skills as well as the ability to edit and develop finished projects
Physical Demands:
Ability to lift up to 25 pounds on an occasional basisAbility to lift up to 5 pounds on a continuous basisAbility to stand for extended periods of timeAbility to crouch on an occasional basis (for photography purposes)
Is driving a responsibility of this position?:
NoIs this a Position of Trust?:
YesDoes this position have operation, access, or control of financial resources?:
NoDoes this position require a P-Card? :
NoIs having a P-Card an essential function of this position? :
NoDoes this position have direct interaction or care of children under the age of 18 or direct patient care?:
NoDoes this position have Security Access (e.g., public safety, IT security, personnel records, patient records, or access to chemicals and medications):
YesCredit and P-Card policy:
Be advised a credit check will be required for all positions with financial responsibilities. For additional information about the credit check criteria, visit the
UGA Credit Background Check website
.Background Investigation Policy:
Offers of employment are contingent upon completion of a background investigation including, a criminal background check demonstrating your eligibility for employment with the University of Georgia; confirmation of the credentials and employment history reflected in your application materials (including reference checks) as they relate to the job-based requirements of the position applied for; and, if applicable, a satisfactory credit check. You may also be subject to a pre-employment drug test for positions with high-risk responsibilities, if applicable. Please visit the
UGA Background Check website
.Duties/Responsibilities:
Assist with the production of the schools print and digital publications such as the alumni magazine, e-communications to various audiences, the annual deans report, assorted brochures and collateral to support admissions efforts, advertisements as well as other print and electronic messagingCapture key law school moments in photographs and videosCreate in-house videos that will be shared on various law school platforms
Percentage of time:
30Duties/Responsibilities:
Promote a positive image of the law school by implementing the schools strategic communications plan and branding initiatives, writing media releases and articles, pitching law school stories and experts to media outletsDraft speeches for the deanRespond to inquiries from the media and general publicAttend public functions as a law school representativeCreate branded items for law school use
Percentage of time:
25Duties/Responsibilities:
Manage the law schools social media presenceCreate and regularly post messages to the schools social media platforms with content related to the schools strategic communications planOversee the messaging pipelineEnsure adherence to law school/UGA branding policiesContinuously monitor social platforms for any problem comments, inappropriate external references or general inquiriesProvide regular analysis of activity and growth of social reach
Percentage of time:
20Duties/Responsibilities:
Manage law school digital/social media marketing (advertising) campaigns with the goal of increasing prospective student applications, event attendance and fundraising as well as general awarenessDefine campaign objectives, oversee creative execution that adheres to current branding guidelines, and conduct return on investment analyses
Percentage of time:
15Duties/Responsibilities:
Update and create portions of the law schools website and messaging for the digital kiosk system
Percentage of time:
5Duties/Responsibilities:
Serve as a liaison to UGA Marketing and Communications and work cooperatively to promote the image of the law school and the university as a whole by sharing information and ensuring the law school adheres to UGA branding/identity guidelines and crisis communications policies and procedures
Percentage of time:
5Contact Details:
For questions concerning this position or recruitment progression, please refer to the Recruitment Contact listed below.Recruitment Contact Name:
UGA School of Law Budget OfficeRecruitment Contact Email:
LawBudget@uga.eduby Jobble
S12363PWorking Title:
Associate Director of Marketing and CommunicationsDepartment:
Law School-CommunicationsAbout the University of Georgia:
Since our founding in 1785, the University of Georgia has operated as Georgias oldest, most comprehensive, and most diversified institution of higher education (
https://www.uga.edu/
). The proof is in our more than 235 years of academic and professional achievements and our continual commitment to higher education. UGA is currently ranked among the top 20 public universities in U.S. News & World Report. The Universitys main campus is located in Athens, approximately 65 miles northeast of Atlanta, with extended campuses in Atlanta, Griffin, Gwinnett, and Tifton. UGA employs approximately 3,000 faculty and more than 7,700 full-time staff. The Universitys enrollment exceeds 40,000 students including over 30,000 undergraduates and over 10,000 graduate and professional students. Academic programs reside in 18 schools and colleges, as well as a medical partnership with Augusta University housed on the UGA Health Sciences Campus in Athens.Posting Type:
ExternalRetirement Plan:
TRS or ORPEmployment Type:
EmployeeBenefits Eligibility:
Benefits EligibleFull/Part time:
Full TimeAdditional Schedule Information:
Monday-Friday, 8AM to 5PMLimited evening and weekend work for social media monitoring and some event attendanceThis position is based in office in Athens, GA
Advertised Salary:
$60,000 - $67,000Posting Date:
07/12/2024Open until filled:
YesProposed Starting Date:
08/05/2024Special Instructions to Applicants:
As part of the media portfolio attachment, please include three to six examples that best portray your writing and design skills as well as professional social media work.
Location of Vacancy:
Athens AreaEEO Policy Statement:
The University of Georgia is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, ethnicity, age, genetic information, disability, gender identity, sexual orientation or protected veteran status. Persons needing accommodations or assistance with the accessibility of materials related to this search are encouraged to contact Central HR (hrweb@uga.edu).USG Core Values Statement:
The University System of Georgia is comprised of our 26 institutions of higher education and learning, as well as the System Office. Our USG Statement of Core Values are Integrity, Excellence, Accountability, and Respect. These values serve as the foundation for all that we do as an organization, and each USG community member is responsible for demonstrating and upholding these standards. More details on the USG Statement of Core Values and Code of Conduct are available in USG Board Policy 8.2.18.1.2 and can be found online at
https://www.usg.edu/policymanual/section8/C224/#p8.2.18_personnel_conduct
.
Additionally, USG supports Freedom of Expression as stated in Board Policy 6.5 Freedom of Expression and Academic Freedom found online at
https://www.usg.edu/policymanual/section6/C2653
.Classification Title:
Marketing/Public Relations ProfessionalFLSA:
ExemptFTE:
1.00Minimum Qualifications:
Requires at least a baccalaureate degree in the field. Please contact your Human Resources office for an evaluation of education/experience in lieu of the required minimum qualifications.Preferred Qualifications:
3-5 years of relevant work experience preferredAdobe Creative Suite (PhotoShop, InDesign and Premiere Pro) experience preferred
Position Summary:
The Associate Director of Marketing and Communications will assist the Director of Communications and Public Relations in all aspects of promoting, branding, marketing, communicating and publicizing the UGA School of Law. Duties are directed and guided by an approved strategic plan for communicating/marketing the law school and will guide all work processes. This employee should be flexible, collaborative, and open to meeting the needs of the law school. This role will have some after hour and weekend work necessary for social media monitoring and attendance at a few Law School events.Knowledge, Skills, Abilities and/or Competencies:
Excellent verbal and written communication skillsSkilled in managing multiple tasks while meeting deadlinesAblity to interact with media, outside vendors and various audiencesProficient in Microsoft Office and Adobe Creative SuiteWorking knowledge of Drupal, WordPress and Mailchimp is a plusKnowledge of Associated Press StylebookAbility to work independently and conceptualize projects as well as bring them to fruitionKnowledge of social media acumen for platforms such as Facebook, Instagram, LinkedIn, X/Twitter and YouTubeBasic photography and videography skills as well as the ability to edit and develop finished projects
Physical Demands:
Ability to lift up to 25 pounds on an occasional basisAbility to lift up to 5 pounds on a continuous basisAbility to stand for extended periods of timeAbility to crouch on an occasional basis (for photography purposes)
Is driving a responsibility of this position?:
NoIs this a Position of Trust?:
YesDoes this position have operation, access, or control of financial resources?:
NoDoes this position require a P-Card? :
NoIs having a P-Card an essential function of this position? :
NoDoes this position have direct interaction or care of children under the age of 18 or direct patient care?:
NoDoes this position have Security Access (e.g., public safety, IT security, personnel records, patient records, or access to chemicals and medications):
YesCredit and P-Card policy:
Be advised a credit check will be required for all positions with financial responsibilities. For additional information about the credit check criteria, visit the
UGA Credit Background Check website
.Background Investigation Policy:
Offers of employment are contingent upon completion of a background investigation including, a criminal background check demonstrating your eligibility for employment with the University of Georgia; confirmation of the credentials and employment history reflected in your application materials (including reference checks) as they relate to the job-based requirements of the position applied for; and, if applicable, a satisfactory credit check. You may also be subject to a pre-employment drug test for positions with high-risk responsibilities, if applicable. Please visit the
UGA Background Check website
.Duties/Responsibilities:
Assist with the production of the schools print and digital publications such as the alumni magazine, e-communications to various audiences, the annual deans report, assorted brochures and collateral to support admissions efforts, advertisements as well as other print and electronic messagingCapture key law school moments in photographs and videosCreate in-house videos that will be shared on various law school platforms
Percentage of time:
30Duties/Responsibilities:
Promote a positive image of the law school by implementing the schools strategic communications plan and branding initiatives, writing media releases and articles, pitching law school stories and experts to media outletsDraft speeches for the deanRespond to inquiries from the media and general publicAttend public functions as a law school representativeCreate branded items for law school use
Percentage of time:
25Duties/Responsibilities:
Manage the law schools social media presenceCreate and regularly post messages to the schools social media platforms with content related to the schools strategic communications planOversee the messaging pipelineEnsure adherence to law school/UGA branding policiesContinuously monitor social platforms for any problem comments, inappropriate external references or general inquiriesProvide regular analysis of activity and growth of social reach
Percentage of time:
20Duties/Responsibilities:
Manage law school digital/social media marketing (advertising) campaigns with the goal of increasing prospective student applications, event attendance and fundraising as well as general awarenessDefine campaign objectives, oversee creative execution that adheres to current branding guidelines, and conduct return on investment analyses
Percentage of time:
15Duties/Responsibilities:
Update and create portions of the law schools website and messaging for the digital kiosk system
Percentage of time:
5Duties/Responsibilities:
Serve as a liaison to UGA Marketing and Communications and work cooperatively to promote the image of the law school and the university as a whole by sharing information and ensuring the law school adheres to UGA branding/identity guidelines and crisis communications policies and procedures
Percentage of time:
5Contact Details:
For questions concerning this position or recruitment progression, please refer to the Recruitment Contact listed below.Recruitment Contact Name:
UGA School of Law Budget OfficeRecruitment Contact Email:
LawBudget@uga.eduby Jobble