Marketing Writer

Job Details Job Location: Lynchburg - Lynchburg, VA Position Type: Staff Education Level: 4 Year Degree Job Shift: Full time Description JOB PURPOSE: This position serves as the primary writer for undergraduate and graduate recruitment publications. The marketing writer drafts compelling, creative copy for a variety of print materials and collaborates on digital communications, including emails, web copy, and social media ads. The marketing writer is an expert in communicating effectively with our target audiences and can adapt style and tone to any channel. The marketing writer works with designers, editors, the project manager, and others in the Office of Marketing and Communications (MarCom) to produce integrated pieces that elevate the University of Lynchburg brand. ESSENTIAL DUTIES:(Please describe) Conceptualize creative recruitment materials in collaboration with the marketing director, designers, and admissions staff. Write compelling copy and headlines for a variety of print and digital marketing publications, particularly enrollment. Edit and proof print and digital materials for accuracy and style. Collaborate with MarCom and other departments on large and small marketing projects (e.g. advertising campaigns, print publications, and other content) and help integrate content across multiple platforms. Conduct thorough research and interviews. Stay up to date on enrollment trends and marketing strategies to ensure authentic and consistent voice across all materials. Some sports writing may be required. EQUIPMENT USED:(Please list) Computer (Slate, Lytho, WordPress, Google business suite) Qualifications ORAL OR WRITTEN REQUIREMENTS:(Please describe) Must be a proficient writer and communicator, with rapt attention to grammatic detail and clear messaging. WORKING CONDITIONS: Prolonged periods sitting at a desk and working on a computer. MINIMUM EXPERIENCE: Two or more years of related experience in the development of creative marketing communications. Copywriting experience is a huge plus MINIMUM EDUCATION: Bachelor’s degree in marketing, English, journalism, or related field. REQUIRED ABILITIES: Superior creative writing skills. Able to adapt to the prescribed style and format. Solid grammar and proofreading skills. Familiarity with AP Stylebook preferred. Excellent communication skills. Advanced knowledge and understanding of marketing and communications strategies to drive brand awareness, brand relevance, and positive reputation. Proficient in Google docs and MS Word. Familiar with Adobe Creative Suite and project management software. Results-oriented, enthusiastic, resourceful, and creative with a can-do attitude. Strong creative and problem-solving skills. Collaborative team player with great networking skills. Ability to work well under pressure, set priorities, and meet deadlines in a fast-paced environment. Organized, self-directed, and self-disciplined with great attention to detail.