Pendleton Woolen Mills
Email Marketing Lead
Pendleton Woolen Mills, Portland, Oregon, United States, 97204
POSITION SUMMARYPendleton Woolen Mills is a lifestyle brand rooted in the Pacific Northwest. Our mission is to create quality products that embody craftsmanship, enrich lives, and connect generations.Email Marketing Lead
is an analytical and creative individual responsible for working with our digital marketing team to strategize, develop, and execute our email & mobile (SMS) marketing strategy as part of our holistic digital strategy. The ideal candidate will have hands-on experience developing emails, automated tracks, and simple to complex drip campaigns. As an Email Marketing Lead, you will be responsible for developing and executing email marketing campaigns to drive engagement, nurture leads, and increase conversions. You will collaborate with cross-functional teams to create compelling content, segment audiences effectively, and optimize campaigns for maximum impact. The ideal candidate will have a strong understanding of email & SMS marketing best practices, excellent communication skills, and a passion for data-driven decision-making.This is a hybrid role based out of the Portland, OR office.ESSENTIAL FUNCTIONS OF THE JOBDrive email and mobile marketing list growth strategyDevelop email and mobile marketing messaging to support campaigns and business needs for both Pendleton Direct and Pendleton Retail Stores (Pendleton DTC Division)Work alongside our Digital Marketing Manager, Direct Merchandising and Creative Services team to develop and create effective email and mobile messaging creative by writing briefs, developing strategy and giving informed feedback.Strategize and implement new ways to improve email and SMS metrics
Expand and optimize email trigger programIdentify stand-alone and complementary SMS strategies
Support efforts around audience segmentation, audience insights, data analytics and more.Stay up to date with email best practice and platform optimizationsEnsure audience lists are up to date and segmented properlyManage email deliverability and troubleshoot email issuesCORE EXPECTATIONSComfort with time management and prioritizing tasks in a deadline-driven environmentExcellent communicator with skills to establish positive working relationships across teamsStrong analytic skills with an ability to communicate results to the larger Direct team and senior managementDetail-oriented, with a strong sense of action-oriented copy and design aestheticProblem-solver and self-starter and critical thinking skillsQUALIFICATIONSBachelor's degree and 3+ years of email marketing experience; experience with Blue Core a plus1+ years of Mobile Marketing experience; experience with Attentive a plusExperience developing marketing alongside internal teams and managing a marketing calendarStrong understanding of email technical and design best practices, link and landing page strategiesUnderstanding of audience development and segmentation relative to customer journeyExperience developing, building and tracking email metrics for both batch and trigger programsExcellent attention to detailAbility to Juggle long and short-term deadlinesExperience working directly with external agencies or vendorsSYSTEM QUALIFICATIONSHigh proficiency with Excel, Google Slides & Microsoft Office (Microsoft Excel, Microsoft Word, PowerPoint)Familiarity with time and project management systems Trello, Jira/Confluence or similar a plus.Familiarity with Salesforce (SFRA/SFCC) or similar eCom platform, HTML, Digital design tools
is an analytical and creative individual responsible for working with our digital marketing team to strategize, develop, and execute our email & mobile (SMS) marketing strategy as part of our holistic digital strategy. The ideal candidate will have hands-on experience developing emails, automated tracks, and simple to complex drip campaigns. As an Email Marketing Lead, you will be responsible for developing and executing email marketing campaigns to drive engagement, nurture leads, and increase conversions. You will collaborate with cross-functional teams to create compelling content, segment audiences effectively, and optimize campaigns for maximum impact. The ideal candidate will have a strong understanding of email & SMS marketing best practices, excellent communication skills, and a passion for data-driven decision-making.This is a hybrid role based out of the Portland, OR office.ESSENTIAL FUNCTIONS OF THE JOBDrive email and mobile marketing list growth strategyDevelop email and mobile marketing messaging to support campaigns and business needs for both Pendleton Direct and Pendleton Retail Stores (Pendleton DTC Division)Work alongside our Digital Marketing Manager, Direct Merchandising and Creative Services team to develop and create effective email and mobile messaging creative by writing briefs, developing strategy and giving informed feedback.Strategize and implement new ways to improve email and SMS metrics
Expand and optimize email trigger programIdentify stand-alone and complementary SMS strategies
Support efforts around audience segmentation, audience insights, data analytics and more.Stay up to date with email best practice and platform optimizationsEnsure audience lists are up to date and segmented properlyManage email deliverability and troubleshoot email issuesCORE EXPECTATIONSComfort with time management and prioritizing tasks in a deadline-driven environmentExcellent communicator with skills to establish positive working relationships across teamsStrong analytic skills with an ability to communicate results to the larger Direct team and senior managementDetail-oriented, with a strong sense of action-oriented copy and design aestheticProblem-solver and self-starter and critical thinking skillsQUALIFICATIONSBachelor's degree and 3+ years of email marketing experience; experience with Blue Core a plus1+ years of Mobile Marketing experience; experience with Attentive a plusExperience developing marketing alongside internal teams and managing a marketing calendarStrong understanding of email technical and design best practices, link and landing page strategiesUnderstanding of audience development and segmentation relative to customer journeyExperience developing, building and tracking email metrics for both batch and trigger programsExcellent attention to detailAbility to Juggle long and short-term deadlinesExperience working directly with external agencies or vendorsSYSTEM QUALIFICATIONSHigh proficiency with Excel, Google Slides & Microsoft Office (Microsoft Excel, Microsoft Word, PowerPoint)Familiarity with time and project management systems Trello, Jira/Confluence or similar a plus.Familiarity with Salesforce (SFRA/SFCC) or similar eCom platform, HTML, Digital design tools