Crescent City Recruitment Group
Marketing Manager
Crescent City Recruitment Group, Pittsburgh, Pennsylvania, us, 15289
Are you ready to take the lead in shaping dynamic marketing strategies that fuel growth and innovation? We're seeking a visionary
Marketing Manager
to spearhead our efforts in driving exponential growth within our Spoke division. This role offers the opportunity to craft and execute high-impact marketing campaigns that expand categories and elevate revenue. You'll be at the forefront of multi-channel marketing initiatives, leveraging email, social media, paid media, web, promotions, tradeshows, and events to maximize our competitive edge and achieve aggressive sales goals.
Key Responsibilities:Strategic Vision:
Lead the charge in strategic planning to penetrate new markets and expand existing ones, ensuring our brand is always ahead of the curve.Campaign Excellence:
Develop, execute, and fine-tune end-to-end marketing campaigns that captivate and convert target audiences across diverse channels.Data-Driven Insights:
Collaborate with data analysts to transform campaign data into actionable insights that inform future strategies and drive continuous improvement.Executive Reporting:
Create compelling materials for executive reporting, delivering insights that shape high-level decisions and strategies.Market Mastery:
Conduct in-depth market and competitive analyses to identify and prioritize new opportunities for growth.Targeted Segmentation:
Dive deep into the print-on-demand landscape to refine customer personas, uncover growth opportunities, and design campaigns that drive conversions.Cross-Channel Optimization:
Work closely with our marketing team to optimize campaign components across digital, display, email, social, print, and organic SEO.Sales Enablement:
Innovate and develop tools that empower the sales team to excel in go-to-market strategies, ensuring the seamless launch of new offerings.Asset Management:
Keep our marketing assets fresh and accurate, ensuring that our messaging resonates and drives results.Customer Insights:
Partner with the Market Research Analyst to understand customer needs and perceptions, continuously refining our approach to enhance performance.Required Skills and Knowledge:
Strategic Thinker:
Proven ability to develop marketing strategies that align with business goals, including value proposition, audience targeting, positioning, and messaging.Campaign Guru:
Extensive experience in planning, executing, and optimizing targeted marketing campaigns across various channels.Digital Savvy:
Proficient in digital marketing channels, with a keen ability to analyze and enhance their effectiveness.Product Champion:
Skilled in defining and promoting product features and benefits that resonate with customers and drive growth.Market Analyst:
Ability to conduct market analyses to uncover new growth opportunities.Multitasker:
Expert at managing multiple projects and priorities in a fast-paced, deadline-driven environment.Collaborative Leader:
Adept at working cross-functionally to achieve results.Detail-Oriented:
Exceptional organizational skills and meticulous attention to detail.Analytical Mind:
Strong analytical skills to interpret data and make data-driven decisions.Customer Focused:
A deep curiosity and understanding of customer needs, preferences, and behaviors.Tech-Savvy:
Familiarity with marketing automation platforms, CRM systems, and analytics tools.Qualifications:
Bachelor's degree in Marketing, Business, or a related field.A minimum of 7 years of experience in marketing, with a strong focus on developing and executing high-impact campaigns.Experience in the promotional products or printing industry is a plus.Proficient in Microsoft Office, especially Excel and PowerPoint.Strong communication and presentation skills, with the ability to tell compelling stories through slides.If you're driven by the desire to lead, innovate, and make a tangible impact, this role is for you. Join us in crafting the future of our marketing efforts and driving unparalleled growth.
Marketing Manager
to spearhead our efforts in driving exponential growth within our Spoke division. This role offers the opportunity to craft and execute high-impact marketing campaigns that expand categories and elevate revenue. You'll be at the forefront of multi-channel marketing initiatives, leveraging email, social media, paid media, web, promotions, tradeshows, and events to maximize our competitive edge and achieve aggressive sales goals.
Key Responsibilities:Strategic Vision:
Lead the charge in strategic planning to penetrate new markets and expand existing ones, ensuring our brand is always ahead of the curve.Campaign Excellence:
Develop, execute, and fine-tune end-to-end marketing campaigns that captivate and convert target audiences across diverse channels.Data-Driven Insights:
Collaborate with data analysts to transform campaign data into actionable insights that inform future strategies and drive continuous improvement.Executive Reporting:
Create compelling materials for executive reporting, delivering insights that shape high-level decisions and strategies.Market Mastery:
Conduct in-depth market and competitive analyses to identify and prioritize new opportunities for growth.Targeted Segmentation:
Dive deep into the print-on-demand landscape to refine customer personas, uncover growth opportunities, and design campaigns that drive conversions.Cross-Channel Optimization:
Work closely with our marketing team to optimize campaign components across digital, display, email, social, print, and organic SEO.Sales Enablement:
Innovate and develop tools that empower the sales team to excel in go-to-market strategies, ensuring the seamless launch of new offerings.Asset Management:
Keep our marketing assets fresh and accurate, ensuring that our messaging resonates and drives results.Customer Insights:
Partner with the Market Research Analyst to understand customer needs and perceptions, continuously refining our approach to enhance performance.Required Skills and Knowledge:
Strategic Thinker:
Proven ability to develop marketing strategies that align with business goals, including value proposition, audience targeting, positioning, and messaging.Campaign Guru:
Extensive experience in planning, executing, and optimizing targeted marketing campaigns across various channels.Digital Savvy:
Proficient in digital marketing channels, with a keen ability to analyze and enhance their effectiveness.Product Champion:
Skilled in defining and promoting product features and benefits that resonate with customers and drive growth.Market Analyst:
Ability to conduct market analyses to uncover new growth opportunities.Multitasker:
Expert at managing multiple projects and priorities in a fast-paced, deadline-driven environment.Collaborative Leader:
Adept at working cross-functionally to achieve results.Detail-Oriented:
Exceptional organizational skills and meticulous attention to detail.Analytical Mind:
Strong analytical skills to interpret data and make data-driven decisions.Customer Focused:
A deep curiosity and understanding of customer needs, preferences, and behaviors.Tech-Savvy:
Familiarity with marketing automation platforms, CRM systems, and analytics tools.Qualifications:
Bachelor's degree in Marketing, Business, or a related field.A minimum of 7 years of experience in marketing, with a strong focus on developing and executing high-impact campaigns.Experience in the promotional products or printing industry is a plus.Proficient in Microsoft Office, especially Excel and PowerPoint.Strong communication and presentation skills, with the ability to tell compelling stories through slides.If you're driven by the desire to lead, innovate, and make a tangible impact, this role is for you. Join us in crafting the future of our marketing efforts and driving unparalleled growth.