Upfield
Director of Marketing- Country Crock Brand
Upfield, Hackensack, New Jersey, us, 07601
Director of Marketing - Country Crock US Masterbrand
About Upfield
We are the largest plant-based company in the world, and we believe in doing what's right for our people, our customers and the planet. At Upfield our purpose is clear: we make people healthier and happier with nutritious and delicious, natural, plant-based products that are good for you, our planet; and with packaging that's free from plastic. We've got iconic brands like Country Crock, Violife, and Imperial that people all over the world know and love. We've been a trusted category leader since 1871 and yet we feel like we're only just getting started. Performance, Passion, and Care define who we are as a company, how we work every day, and the responsibility we feel toward our Associates, our consumers, our business partners, and our world.
We are a highly entrepreneurial fast-paced team running a multi-billion business across 60+ countries with the mindset of a start-up! We are agile, creative, fast-to-market, and obsessed with customers and consumers.
Your Role
and Focused Workstreams
Leadership of the US flagship brand, Country Crock. Responsible for brand strategy, positioning, innovation, and activation. This includes managing the core spreads business but also the launch of a new sub-brand that will extend across 5 categories. Also responsible for leading one of the four US must win battle workstreams, focused on the Country Crock and expected to deliver the majority of value creation for the US business over the next 3 years.
ResponsibilitiesChampion the "Bring the Country In" positioning, building disruptive creative with distinctive assets that the brand can own over time.Lead development and execution of Country Crock brand communication strategy and media plan.Manage relationships with external creative agency partners, building consistent look & feel across all media platforms.Develops robust Business Cases for Innovation projects as well as the long term forecast for the total brand.Lead gate keeping implementation of key innovation projects, ensuring flawless execution at all customer and consumer touch points.Own the Country Crock Masterbrand Brand P&L and manage total A&P.Work with Shopper Marketing team to insure the brand communication strategy is executed at the Customer Level.Monitor and analyze market and competitor performance/activities in order to proactively recommend changes to the annual plan improving growth and competitiveness.Leads cross-functional project teams and work closely with Sales Development to ensure alignment and consistency in go-to-market strategy.Develop compelling trade stories for Customer Teams to help secure listings and support for key initiatives.Skills and Experience Required
Minimum 10 years CPG industry Brand Marketing experience (preferably Food)Minimum of 5 years running the full Brand and P&L over 100 Million DollarsExcellent project management experience and ability to lead others and drive a growth mindsetSeasoned creative development and agency management experienceHigh emotional intelligence with strong organization strategic influencing skills
Your Personal Power!
At Upfield we want you to bring your ideas, your motivation and desire to succeed! This part of the role is up to you to complete.
Mission Statement
At Upfield our purpose is clear......Making people healthier and happier with great-tasting, healthy and natural plant-based products which are good for our planet!
If you are an entrepreneur at heart and have a passion for winning, a strong understanding of the FMCG business, ad would like to join us, apply and speak to one of our Talent Matchmakers!
Compensation range: Base salary $190K to $240K, based on experience, expertise and other legitimate, non-discriminatory factors. Position includes annual bonus opportunity and other competitive health and welfare benefits.
What's next
If this position sounds interesting, please hit the apply button now!
We understand your resume might not be up to date, we recommend that you apply with what you have or your LinkedIn Profile. Upfield is dedicated to building an inclusive and diverse workplace, we understand that you might not hit all the requirements stated in the description, but we encourage you to apply anyway. You might be the right candidate for this role or other roles.
Upfield is an employer committed to diversity and inclusion in the workplace and equal opportunities for all. We recruit based only on values, qualifications, performance, skills, behaviours, experience, and knowledge. We ensure job advertisements are free from unintentional bias.
No personal characteristics should be a barrier to joining Upfield. We prohibit discrimination and harassment based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or other personal characteristics.
#LI-HYBRID
About Upfield
We are the largest plant-based company in the world, and we believe in doing what's right for our people, our customers and the planet. At Upfield our purpose is clear: we make people healthier and happier with nutritious and delicious, natural, plant-based products that are good for you, our planet; and with packaging that's free from plastic. We've got iconic brands like Country Crock, Violife, and Imperial that people all over the world know and love. We've been a trusted category leader since 1871 and yet we feel like we're only just getting started. Performance, Passion, and Care define who we are as a company, how we work every day, and the responsibility we feel toward our Associates, our consumers, our business partners, and our world.
We are a highly entrepreneurial fast-paced team running a multi-billion business across 60+ countries with the mindset of a start-up! We are agile, creative, fast-to-market, and obsessed with customers and consumers.
Your Role
and Focused Workstreams
Leadership of the US flagship brand, Country Crock. Responsible for brand strategy, positioning, innovation, and activation. This includes managing the core spreads business but also the launch of a new sub-brand that will extend across 5 categories. Also responsible for leading one of the four US must win battle workstreams, focused on the Country Crock and expected to deliver the majority of value creation for the US business over the next 3 years.
ResponsibilitiesChampion the "Bring the Country In" positioning, building disruptive creative with distinctive assets that the brand can own over time.Lead development and execution of Country Crock brand communication strategy and media plan.Manage relationships with external creative agency partners, building consistent look & feel across all media platforms.Develops robust Business Cases for Innovation projects as well as the long term forecast for the total brand.Lead gate keeping implementation of key innovation projects, ensuring flawless execution at all customer and consumer touch points.Own the Country Crock Masterbrand Brand P&L and manage total A&P.Work with Shopper Marketing team to insure the brand communication strategy is executed at the Customer Level.Monitor and analyze market and competitor performance/activities in order to proactively recommend changes to the annual plan improving growth and competitiveness.Leads cross-functional project teams and work closely with Sales Development to ensure alignment and consistency in go-to-market strategy.Develop compelling trade stories for Customer Teams to help secure listings and support for key initiatives.Skills and Experience Required
Minimum 10 years CPG industry Brand Marketing experience (preferably Food)Minimum of 5 years running the full Brand and P&L over 100 Million DollarsExcellent project management experience and ability to lead others and drive a growth mindsetSeasoned creative development and agency management experienceHigh emotional intelligence with strong organization strategic influencing skills
Your Personal Power!
At Upfield we want you to bring your ideas, your motivation and desire to succeed! This part of the role is up to you to complete.
Mission Statement
At Upfield our purpose is clear......Making people healthier and happier with great-tasting, healthy and natural plant-based products which are good for our planet!
If you are an entrepreneur at heart and have a passion for winning, a strong understanding of the FMCG business, ad would like to join us, apply and speak to one of our Talent Matchmakers!
Compensation range: Base salary $190K to $240K, based on experience, expertise and other legitimate, non-discriminatory factors. Position includes annual bonus opportunity and other competitive health and welfare benefits.
What's next
If this position sounds interesting, please hit the apply button now!
We understand your resume might not be up to date, we recommend that you apply with what you have or your LinkedIn Profile. Upfield is dedicated to building an inclusive and diverse workplace, we understand that you might not hit all the requirements stated in the description, but we encourage you to apply anyway. You might be the right candidate for this role or other roles.
Upfield is an employer committed to diversity and inclusion in the workplace and equal opportunities for all. We recruit based only on values, qualifications, performance, skills, behaviours, experience, and knowledge. We ensure job advertisements are free from unintentional bias.
No personal characteristics should be a barrier to joining Upfield. We prohibit discrimination and harassment based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or other personal characteristics.
#LI-HYBRID