Designer Brands
Manager, Brand Marketing Strategy-REMOTE
Designer Brands, Columbus, Ohio, United States, 43224
General Summary
DSW is looking for a talented creative, analytical, and results-oriented Brand Strategy Manager to develop and champion strategic marketing campaigns. This position is responsible for managing seasonal and key initiative-based marketing strategies, including gathering data from a variety of sources, synthesizing insights, developing integrated marketing strategies and leading cross functional partners for seamless execution. The Brand Strategy Manager will be a critical thinker who is creatively curious, has an instinct for brand storytelling, and a well-informed strategic marketing POV to drive business results. This role reports directly to the Senior Manager, Brand Strategy and will lead a team of Brand Strategy Specialists.
Reports to: Director, Marketing Strategy
Essential Duties and Responsibilities:
Compile industry trends, competitive patterning, consumer insights, business performance, and market results, extracting key insights to develop and influence marketing strategy
Develop integrated seasonal marketing strategies and campaigns, which are grounded in insights, consistent with the brand positioning, meet brand objectives and effectively build the brandMonitor and analyze the effectiveness of internal campaign performance and external brand competition, pulling out insights and utilizing learnings to impact future strategyPartner closely with Creative team to develop campaign concepts, collaborating together on positioning, voice, and look/feel to align back to strategy
Present seasonal and initiative-based strategies to marketing department & key stakeholders through the use of effective presentation and storytelling skillsPartner with marketing organization and channel owners to activate seasonal and initiative-based marketing plans, influencing tactical planning and ensuring strategy comes to life effectivelyAssist in the development of seasonal content strategy and management of seasonal Go To Market calendar
Required Skills:
Strategic mindset with the ability to step back and see the bigger picture of a business challenge while not getting inundated with day-to-day tacticsVisual thinker with ability to synthesize learnings into clearly digestible visual formatsHighly organized and detailed-oriented; must possess ability to work independently and self-start with minimal direction at timesHigh level of critical thinking ability and curiosity, particularly in balancing multiple projects and prioritiesStrong collaboration & communication skills as this role works with many cross-functional partners; must have the ability to build and cultivate relationships and influence across all levels of the organizationStrong oral, written, and visual communication skills with deep experience in presentation development and storytelling; proficient in Microsoft PowerPointMust have customer-first approach with ability to leverage customer insights to make decisions and guide strategyMust possess analytical acumen with ability to gather, digest, manipulate, & share complex data sets; proficient in Microsoft Excel
Experience:
6+ years of experience working in a Marketing function with a focus on strategy, with 2+ years of experience leading and developing internal talent
Preferred Qualifications:
Experience in brand marketing strategyExperience leading and influencing cross-functional teams to develop campaigns and drive business resultsExperience building Powerpoint presentations and storytelling to large audiences, including at the leadership levelRetail experience preferred
Education:
Bachelor's degree in marketing or related field
ALREADY AN ASSOCIATE?
You must apply through our internal portal:click here
Why Choose A Career with Designer Brands?
Empowering associates and building strong teams poised to disrupt the retail and footwear landscape through positive change is at the core of who we are at Designer Brands.
Invested in helping our associates learn, develop, achieve and grow into strong leadersShared commitment to creating a culture fueled by engagement, excitement, optimism and funDedicated to giving back and community involvementAbout Designer Brands:
Designer Brands Inc. is one of North America's largest designers, producers and retailers of footwear and accessories.
Designer Brands Inc. operates a portfolio of retail concepts in more than 640 locations under the DSW Designer Shoe Warehouse and the shoe co. brands.Designer Brands designs and produces footwear and accessories through Camuto Group, a leading manufacturer selling in more than 6,400 stores worldwide.
IMPORTANT NOTICE:We learned of a fake job offer scam where individuals are using a company's name and branding to create emails and websites designed to trick individuals into providing personal information because they think they are applying for a job directly with the company. To combat this, companies are listing their legitimate hiring sites and communication methods. Our valid email addresses end in @dswinc.com, @designerbrands.com and @camutogroup.com. Two examples of non-legitimate email addresses are ones that end in @designerbrands.info or @designerbrands.work (do not respond to interview requests or other messages from these). If you are not certain about a communication or an information request, a good practice is to independently look-up a contact for the company (do not use the contact method listed in the request) to verify that you are contacting the right person and not being deceived. If you want to verify a Designer Brands' related hiring request, please send a message to TalentAcquisition@hr.designerbrands.com. Please know we are working to do what we can to stop these scams.
DSW is looking for a talented creative, analytical, and results-oriented Brand Strategy Manager to develop and champion strategic marketing campaigns. This position is responsible for managing seasonal and key initiative-based marketing strategies, including gathering data from a variety of sources, synthesizing insights, developing integrated marketing strategies and leading cross functional partners for seamless execution. The Brand Strategy Manager will be a critical thinker who is creatively curious, has an instinct for brand storytelling, and a well-informed strategic marketing POV to drive business results. This role reports directly to the Senior Manager, Brand Strategy and will lead a team of Brand Strategy Specialists.
Reports to: Director, Marketing Strategy
Essential Duties and Responsibilities:
Compile industry trends, competitive patterning, consumer insights, business performance, and market results, extracting key insights to develop and influence marketing strategy
Develop integrated seasonal marketing strategies and campaigns, which are grounded in insights, consistent with the brand positioning, meet brand objectives and effectively build the brandMonitor and analyze the effectiveness of internal campaign performance and external brand competition, pulling out insights and utilizing learnings to impact future strategyPartner closely with Creative team to develop campaign concepts, collaborating together on positioning, voice, and look/feel to align back to strategy
Present seasonal and initiative-based strategies to marketing department & key stakeholders through the use of effective presentation and storytelling skillsPartner with marketing organization and channel owners to activate seasonal and initiative-based marketing plans, influencing tactical planning and ensuring strategy comes to life effectivelyAssist in the development of seasonal content strategy and management of seasonal Go To Market calendar
Required Skills:
Strategic mindset with the ability to step back and see the bigger picture of a business challenge while not getting inundated with day-to-day tacticsVisual thinker with ability to synthesize learnings into clearly digestible visual formatsHighly organized and detailed-oriented; must possess ability to work independently and self-start with minimal direction at timesHigh level of critical thinking ability and curiosity, particularly in balancing multiple projects and prioritiesStrong collaboration & communication skills as this role works with many cross-functional partners; must have the ability to build and cultivate relationships and influence across all levels of the organizationStrong oral, written, and visual communication skills with deep experience in presentation development and storytelling; proficient in Microsoft PowerPointMust have customer-first approach with ability to leverage customer insights to make decisions and guide strategyMust possess analytical acumen with ability to gather, digest, manipulate, & share complex data sets; proficient in Microsoft Excel
Experience:
6+ years of experience working in a Marketing function with a focus on strategy, with 2+ years of experience leading and developing internal talent
Preferred Qualifications:
Experience in brand marketing strategyExperience leading and influencing cross-functional teams to develop campaigns and drive business resultsExperience building Powerpoint presentations and storytelling to large audiences, including at the leadership levelRetail experience preferred
Education:
Bachelor's degree in marketing or related field
ALREADY AN ASSOCIATE?
You must apply through our internal portal:click here
Why Choose A Career with Designer Brands?
Empowering associates and building strong teams poised to disrupt the retail and footwear landscape through positive change is at the core of who we are at Designer Brands.
Invested in helping our associates learn, develop, achieve and grow into strong leadersShared commitment to creating a culture fueled by engagement, excitement, optimism and funDedicated to giving back and community involvementAbout Designer Brands:
Designer Brands Inc. is one of North America's largest designers, producers and retailers of footwear and accessories.
Designer Brands Inc. operates a portfolio of retail concepts in more than 640 locations under the DSW Designer Shoe Warehouse and the shoe co. brands.Designer Brands designs and produces footwear and accessories through Camuto Group, a leading manufacturer selling in more than 6,400 stores worldwide.
IMPORTANT NOTICE:We learned of a fake job offer scam where individuals are using a company's name and branding to create emails and websites designed to trick individuals into providing personal information because they think they are applying for a job directly with the company. To combat this, companies are listing their legitimate hiring sites and communication methods. Our valid email addresses end in @dswinc.com, @designerbrands.com and @camutogroup.com. Two examples of non-legitimate email addresses are ones that end in @designerbrands.info or @designerbrands.work (do not respond to interview requests or other messages from these). If you are not certain about a communication or an information request, a good practice is to independently look-up a contact for the company (do not use the contact method listed in the request) to verify that you are contacting the right person and not being deceived. If you want to verify a Designer Brands' related hiring request, please send a message to TalentAcquisition@hr.designerbrands.com. Please know we are working to do what we can to stop these scams.