UCLA Health
Senior Manager of Program Marketing - Medicare Advantage
UCLA Health, Los Angeles, California, United States, 90079
Description
Step into a crucial role within New Century Health Plan and
shape the marketing strategies for UCLA Health's Medicare Advantage Plan.
Utilize your expertise to innovate and lead in a dynamic environment. Drive
impactful marketing initiatives and collaborate with key stakeholders to
advance our mission.
Reporting to the Director of Medicare Advantage Growth & Strategic Initiatives, you
will oversee the development and execution of comprehensive marketing
strategies. Your responsibilities will include:
Developing and implementing innovative marketing programs to promote UCLA Health Medicare Advantage Plans.
Maintaining and producing marketing assets and coordinating campaigns and targeted communications to prospects and members.
Acting as the primary liaison between New Century Health Plan, UCLA Health Marketing & Communications, and the UCLA Faculty Practice Group.
Overseeing creative services and content production, including website management, social media, and video content.
Authoring ongoing content for the UCLA Health Medicare Advantage Plan website and managing the routing of marketing assets for CMS approval.
Supervising a team dedicated to supporting the Medicare Advantage Growth Office
Salary Range: $92,600 - $202,200/annually Qualifications
We're looking for a passionate and experienced professional with:
A Bachelor's degree in a relevant field from an accredited institution is required
At least seven years of progressively responsible work experience, ideally within a health plan setting, is required
A proven track record in developing and executing impactful marketing strategies
The ability to communicate complex ideas clearly and engagingly
Experience working effectively with various stakeholders and clients in a collaborative environment
Strong verbal and written communication skills across all levels of the organization
The talent to translate business plans into actionable and strategic marketing initiatives
Excellent time management skills and the ability to thrive in a fast-paced setting
A knack for resolving conflicts through collaboration and advocacy
Experience in contributing to market research and competitive analysis
Exceptional relationship-building skills and a genuine ability to connect with others
UCLA Health welcomes all individuals, without regard to race, sex, sexual orientation, gender identity, religion, national origin or disabilities, and we proudly look to each person’s unique achievements and experiences to further set us apart.
Step into a crucial role within New Century Health Plan and
shape the marketing strategies for UCLA Health's Medicare Advantage Plan.
Utilize your expertise to innovate and lead in a dynamic environment. Drive
impactful marketing initiatives and collaborate with key stakeholders to
advance our mission.
Reporting to the Director of Medicare Advantage Growth & Strategic Initiatives, you
will oversee the development and execution of comprehensive marketing
strategies. Your responsibilities will include:
Developing and implementing innovative marketing programs to promote UCLA Health Medicare Advantage Plans.
Maintaining and producing marketing assets and coordinating campaigns and targeted communications to prospects and members.
Acting as the primary liaison between New Century Health Plan, UCLA Health Marketing & Communications, and the UCLA Faculty Practice Group.
Overseeing creative services and content production, including website management, social media, and video content.
Authoring ongoing content for the UCLA Health Medicare Advantage Plan website and managing the routing of marketing assets for CMS approval.
Supervising a team dedicated to supporting the Medicare Advantage Growth Office
Salary Range: $92,600 - $202,200/annually Qualifications
We're looking for a passionate and experienced professional with:
A Bachelor's degree in a relevant field from an accredited institution is required
At least seven years of progressively responsible work experience, ideally within a health plan setting, is required
A proven track record in developing and executing impactful marketing strategies
The ability to communicate complex ideas clearly and engagingly
Experience working effectively with various stakeholders and clients in a collaborative environment
Strong verbal and written communication skills across all levels of the organization
The talent to translate business plans into actionable and strategic marketing initiatives
Excellent time management skills and the ability to thrive in a fast-paced setting
A knack for resolving conflicts through collaboration and advocacy
Experience in contributing to market research and competitive analysis
Exceptional relationship-building skills and a genuine ability to connect with others
UCLA Health welcomes all individuals, without regard to race, sex, sexual orientation, gender identity, religion, national origin or disabilities, and we proudly look to each person’s unique achievements and experiences to further set us apart.