Bracco Diagnostics, Inc./E-Z-EM Canada
Director of Marketing, Devices and Informatics
Bracco Diagnostics, Inc./E-Z-EM Canada, Williamstown, New Jersey, United States,
Director of Marketing, Devices and Informatics
Monroe Township, NJ 08831, USA
Req #468Saturday, July 13, 2024Bracco Diagnostics Inc. is a subsidiary of Bracco Imaging which is part of the overall Bracco Group. The Company specializes in the clinical development, marketing and sales of diagnostic contrast imaging agents. Bracco Diagnostics Inc. primarily markets its products to hospitals throughout the United States. Bracco Diagnostics Inc. is committed to the discovery, development, manufacturing and marketing of imaging agents and solutions aimed at providing a better use and management in terms of diagnostic efficacy, patient safety and cost effectiveness.Job PurposeThe Director of Marketing, Devices and Informatics, is responsible for the management of the Devices and Informatics Marketing team. Responsibilities of the position include development and implementation of franchise strategic marketing plans, pricing strategies, tactics, forecasting, revenue projections, content creation, campaign development, business development and life cycle management. The Director will also take the lead marketing responsibility for new product releases and launches. The position will be a member of U.S. Commercial Leadership Team.Main Responsibilities, Activities, Duties and TasksDevelop, implement, and monitor innovative and impactful marketing strategies, campaigns, and tactical plans to maximize market and revenue growth opportunities, minimize threats and meet the business goals and financial objectives for the Devices and Informatics franchises.Collaboratively engage Global Marketing to ensure life-cycle management is properly executed.Lead, develop and manage North American life-cycle programs for the Devices and Informatics franchises in alignment with global product development direction from Bracco Medical Technologies.Develop the Devices and Informatics marketing team into a world-class marketing organization.Establish and foster relationships with KOLs in the radiology and medical informatics communities to better understand market dynamics, competitive strategies, and to identify insights/opportunities for the franchise.Interface with sales, sales leadership, and corporate accounts to ensure the needs of field personnel are being met to support the sales, service, and ongoing support of the product(s).Develop pricing strategies and guidelines to optimize profit and mix to meet organizational objectives.Develop promotional campaigns and programs to positively position the brand, increase awareness and adoption, and solidify the clinical rationale.Ensure the team is developing accurate sales and manufacturing forecasts to meet internal demand planning requirements and external customer demand.Communicate with all cross functional partners, as well as with management team to ensure all facets of the franchise are represented.Supervisory ResponsibilitiesThe Director of Marketing for Devices and Informatics is responsible for the hiring, training, onboarding, business performance and professional development of those who report to the position. Reporting to this position are:Marketing Manager, DevicesEducationBA/BS Degree in a relative field required, MBA preferredProfessional Experience, Knowledge & Technical SkillsTo perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the core competencies required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.8-10+ years of experience in Medical Device and consumables and or Medical Informatics Marketing5+ years of personnel management experiencePrevious product launch experience (new product launch and/or significant line extension) preferredIndustry Knowledge & Business Acumen:
Possesses an industry and company-specific business acumen and taps into collective business knowledge, as needed, to drive sound and timely decisions and to solve complex business issuesPredictive Change Management:
Continuously monitors for trends, challenges and opportunities and modulates their impact on the business to help manage risk and maximize opportunitiesInspirational Leadership:
Inspires others to high standards of performance through communicating and energizing others with a compelling visionJudgement & Decision Quality:
Demonstrates sound judgement and decision quality amid complex situationsKnowledge Transfer:
Creates opportunities to transfer knowledge and information across people and systems to enable effective execution, business continuity, and to minimize riskCollaboration & Impact:
Promotes and drives cross-functional collaboration and deepens strategic relationships between internal functions and external customers/ stakeholders to realize synergies and maximize impactOther Key Core Competencies include:Highly effective presentation skills, written and verbal communicationAbility to work independently and collaboratively, as required, in a fast-paced, matrixed, team environmentAnalytical thinker with excellent problem solving skills and the ability to adapt to changing priorities and deadlines.Strategic & Tactical Planning:
Ability to develop and present comprehensive, strategic plans and/or proposalsExcellent planning, organization and time management skills including the ability to support and prioritize multiple projects.Interpersonal SkillsProject ManagementComputer Application SkillsDeveloping Workforce & Talent Pipeline:
Develops self and others though constructive and respectful communication, coaching and feedback, stretch assignments and training, to sustain high performance and a pipeline of ‘ready now’ leadersCollaboration and ImpactQuality of CommunicationOwnership MindsetCustomer FocusSoft Skills –
Company Values & BehavioursAdhere to the Bracco’s core values, including:Passion: Connecting People and Networking; Be YourselfExtraordinary: Leading People and Delegation; CourageContinuous Evolution: Insight and Learning Agility; Digital and Technology OrientationCore RelationshipsInternal Relationships will include:Field SalesLegalProduct DevelopmentOperations & FinanceRegulatoryMarketing ServicesManufacturingMedicalBusiness DevelopmentProduct DevelopmentMarketing ServicesGlobal MarketingExternal Relationships will include:Imaging Equipment ManufacturersClinical investigatorsKey opinion leadersCustomer contactsCertificates, Licenses, RegistrationsN/APhysical DemandsThe physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.Travel requirements 25% - 30% Domestic; 5% International travel is required.The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.The position could be either home office based (Monroe Township, NJ) as hybrid (three days in office, two days remote) or remote with the possibility of in-office presence as determined by business needs (minimum 3 days per month).Hospitals and Healthcare facilitiesTravel (car, air travel, hotels)Bracco Diagnostics Inc. is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, or any other protected status.
#J-18808-Ljbffr
Monroe Township, NJ 08831, USA
Req #468Saturday, July 13, 2024Bracco Diagnostics Inc. is a subsidiary of Bracco Imaging which is part of the overall Bracco Group. The Company specializes in the clinical development, marketing and sales of diagnostic contrast imaging agents. Bracco Diagnostics Inc. primarily markets its products to hospitals throughout the United States. Bracco Diagnostics Inc. is committed to the discovery, development, manufacturing and marketing of imaging agents and solutions aimed at providing a better use and management in terms of diagnostic efficacy, patient safety and cost effectiveness.Job PurposeThe Director of Marketing, Devices and Informatics, is responsible for the management of the Devices and Informatics Marketing team. Responsibilities of the position include development and implementation of franchise strategic marketing plans, pricing strategies, tactics, forecasting, revenue projections, content creation, campaign development, business development and life cycle management. The Director will also take the lead marketing responsibility for new product releases and launches. The position will be a member of U.S. Commercial Leadership Team.Main Responsibilities, Activities, Duties and TasksDevelop, implement, and monitor innovative and impactful marketing strategies, campaigns, and tactical plans to maximize market and revenue growth opportunities, minimize threats and meet the business goals and financial objectives for the Devices and Informatics franchises.Collaboratively engage Global Marketing to ensure life-cycle management is properly executed.Lead, develop and manage North American life-cycle programs for the Devices and Informatics franchises in alignment with global product development direction from Bracco Medical Technologies.Develop the Devices and Informatics marketing team into a world-class marketing organization.Establish and foster relationships with KOLs in the radiology and medical informatics communities to better understand market dynamics, competitive strategies, and to identify insights/opportunities for the franchise.Interface with sales, sales leadership, and corporate accounts to ensure the needs of field personnel are being met to support the sales, service, and ongoing support of the product(s).Develop pricing strategies and guidelines to optimize profit and mix to meet organizational objectives.Develop promotional campaigns and programs to positively position the brand, increase awareness and adoption, and solidify the clinical rationale.Ensure the team is developing accurate sales and manufacturing forecasts to meet internal demand planning requirements and external customer demand.Communicate with all cross functional partners, as well as with management team to ensure all facets of the franchise are represented.Supervisory ResponsibilitiesThe Director of Marketing for Devices and Informatics is responsible for the hiring, training, onboarding, business performance and professional development of those who report to the position. Reporting to this position are:Marketing Manager, DevicesEducationBA/BS Degree in a relative field required, MBA preferredProfessional Experience, Knowledge & Technical SkillsTo perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the core competencies required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.8-10+ years of experience in Medical Device and consumables and or Medical Informatics Marketing5+ years of personnel management experiencePrevious product launch experience (new product launch and/or significant line extension) preferredIndustry Knowledge & Business Acumen:
Possesses an industry and company-specific business acumen and taps into collective business knowledge, as needed, to drive sound and timely decisions and to solve complex business issuesPredictive Change Management:
Continuously monitors for trends, challenges and opportunities and modulates their impact on the business to help manage risk and maximize opportunitiesInspirational Leadership:
Inspires others to high standards of performance through communicating and energizing others with a compelling visionJudgement & Decision Quality:
Demonstrates sound judgement and decision quality amid complex situationsKnowledge Transfer:
Creates opportunities to transfer knowledge and information across people and systems to enable effective execution, business continuity, and to minimize riskCollaboration & Impact:
Promotes and drives cross-functional collaboration and deepens strategic relationships between internal functions and external customers/ stakeholders to realize synergies and maximize impactOther Key Core Competencies include:Highly effective presentation skills, written and verbal communicationAbility to work independently and collaboratively, as required, in a fast-paced, matrixed, team environmentAnalytical thinker with excellent problem solving skills and the ability to adapt to changing priorities and deadlines.Strategic & Tactical Planning:
Ability to develop and present comprehensive, strategic plans and/or proposalsExcellent planning, organization and time management skills including the ability to support and prioritize multiple projects.Interpersonal SkillsProject ManagementComputer Application SkillsDeveloping Workforce & Talent Pipeline:
Develops self and others though constructive and respectful communication, coaching and feedback, stretch assignments and training, to sustain high performance and a pipeline of ‘ready now’ leadersCollaboration and ImpactQuality of CommunicationOwnership MindsetCustomer FocusSoft Skills –
Company Values & BehavioursAdhere to the Bracco’s core values, including:Passion: Connecting People and Networking; Be YourselfExtraordinary: Leading People and Delegation; CourageContinuous Evolution: Insight and Learning Agility; Digital and Technology OrientationCore RelationshipsInternal Relationships will include:Field SalesLegalProduct DevelopmentOperations & FinanceRegulatoryMarketing ServicesManufacturingMedicalBusiness DevelopmentProduct DevelopmentMarketing ServicesGlobal MarketingExternal Relationships will include:Imaging Equipment ManufacturersClinical investigatorsKey opinion leadersCustomer contactsCertificates, Licenses, RegistrationsN/APhysical DemandsThe physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.Travel requirements 25% - 30% Domestic; 5% International travel is required.The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.The position could be either home office based (Monroe Township, NJ) as hybrid (three days in office, two days remote) or remote with the possibility of in-office presence as determined by business needs (minimum 3 days per month).Hospitals and Healthcare facilitiesTravel (car, air travel, hotels)Bracco Diagnostics Inc. is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, or any other protected status.
#J-18808-Ljbffr