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American Association of Collegiate Registrars and Admissions Officers

Director, Strategic Enrollment Marketing & Communications

American Association of Collegiate Registrars and Admissions Officers, Gainesville, Florida, us, 32635


Director, Strategic Enrollment Marketing & Communications

Job No:

532886

Work Type:

Staff Full-Time

Location:

Main Campus (Gainesville, FL)

Categories:

Communications/Public Relations/Marketing, Executive/Director/Management

Department:

03010300 – EM-ADMIN PUBLICATIONS/COMMUNIC

Job Description:

Lead the Way at UF, Join Our Division of Enrollment Management’s Strategic Leadership Team!

The University of Florida is accepting inquiries, nominations, and applications for the Director, Strategic Enrollment Marketing and Communications position. This role requires an energetic, skilled communicator who can promote the university’s recruitment and enrollment brand to diverse audiences across the student life cycle.

Key Functions and Responsibilities Include but are not limited to:

Works closely with the Associate Vice President and other leaders within the Division of Enrollment Management as part of a core Enrollment Management Leadership team.

Supports the Vice President in developing and executing communication strategies and managing media relations.

Provides leadership in the planning, development, and execution of strategic marketing communications efforts aimed at prospective students and their families.

Creates Strategic Marketing Messaging and Campaigns for Student Enrollment Lifecycle.

Collaborates with enrollment leadership across the division to create dynamic, engaging campaigns.

Develop KPIs and benchmarks to evaluate the performance of enrollment marketing and communications efforts.

Directs a team of 6+ high-performance communications and creative professionals.

Promotes and implements modern, effective communication strategies to maximize UF’s EM digital presence.

Minimum Requirements:

Master’s degree in an appropriate area and six years of relevant experience; or a bachelor’s degree in an appropriate area and eight years of relevant experience.

Special Instructions to Applicants:

Candidates must apply online. Review of applications will begin immediately and continue until a competitive candidate pool is established.

The University of Florida is an Equal Opportunity Employer.

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