Senior Social Media Manager

Position Details Position Information Posting Number S01759P Position Title Senior Social Media Manager Department University Communications FLSA Salary Not listed. Grant Funded No Location Main Campus Faculty, Staff, Admin or Student Staff Number of Vacancies 1 Position Summary The University Communications Department at Jackson State University is accepting applications for its Senior Social Media Manager position. The Senior Social Media Manager will be responsible for developing and executing a comprehensive social media strategy that enhances our institutions brand, engages our community, and supports our recruitment, retention, fundraising, and outreach goals. Qualifications Minimum Required Education Bachelor's degree in Marketing, Communications, Public Relations, or a related field. Minimum Required Experience Five to seven (5-7) years of experience in social media management, preferably in a higher education setting. Minimum Required Licenses and/or Certifications None. Qualifications See knowledge, skills, and abilities. Knowledge, Skills and Abilities Deep understanding of major social media platforms (Facebook, Instagram, Twitter, Linkedin, TikTok, etc.), including their algorithms, best practices, and trends. Excellent written and verbal communication skills. Strong understanding of social media analytics and the ability to interpret data to improve performance and inform leadership. Ability to work collaboratively in a fast-paced, team-oriented environment. Strong organizational skills and attention to detail. Creative thinking and problem-solving abilities. Proficiency in social media management tools (e.g., Hootsuite, Sprout Social) and Adobe Creative Suite applications. Proven ability to create engaging content for various social media platforms. Job Duties and Responsibilities Develop and implement strategic social media plans aligned with JSU's goals and objectives. Manage and oversee a council of community managers across the university, ensuring consistent messaging and brand voice for institutional social media accounts. Create, curate, and manage high-quality, engaging content across various social media platforms (e.g., Facebook, Twitter, Instagram, Linkedin, YouTube). Monitor social media trends, tools, and applications, and appropriately apply that knowledge to increase impressions and engagement on social media platforms. Analyze and report on social media performance, providing insights and recommendations for Improvement. Collaborate with internal departments, including Enrollment Management, Institutional Advancement, and Athletics to support their social media needs and goals. Train and mentor junior team members and student workers on social media best practices. Lead the social media efforts in crisis communications in collaboration with the Social Media Associate and other crisis management team members. Engage with the online community, responding to comments, questions, and feedback in a timely and professional manner. Performs other duties as assigned. Posting Detail Information EEO Statement Jackson State University is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, disability status, protected veteran status, or any other characteristic protected by law. Background Check Statement Jackson State University is committed to providing a safe campus. JSU conducts background checks for applicants being considered for employment. Background checks include reference checks, criminal history/record check and when appropriate a credit report or driving history report. Open Date 07/31/2024 Close Date 08/14/2024 Open Until Filled (overrides close field) No Special Instructions to Applicants